As designers of denim and jeans, we approach denim as the ultimate canvas offering countless possibilities. Using design as a tool, we blended responsible innovation with conscious materials in this new collection to truly merge purpose, function, aesthetics, cultures, and economy.
THE PHILOSOPHY OF DENIM
Denim - the most popular fabric around the world
Jeans - a go-to staple in everyone’s wardrobe.
But when were jeans invented, and how did they become what they are today? We've put together a brief history for you, showing how our common passion has evolved with culture.