Soorty’s AW26/27 collection blends well-worn nostalgia with functional performance, bold experiments that challenge tradition, and sustainable production with timeless appeal.

The feel, look, and performance of the jeans you are wearing today, as well as their durability and overall impact, are directly linked to its sourcing. Factors such as where and how the cotton grew, its water and carbon footprint, and fiber strength are all elements that shape the fabric.

The Soorty Sustainable Cotton Research Hub pioneers sustainable cotton farming and procurement, leveraging advanced technologies and responsible agriculture to revolutionize industry standards and empower sustainable fashion.

A Soorty x The LYCRA Company collaboration. Flattering denim engineered with real women's insights. Experience targeted shaping technology for a customized fit like no other.

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Science of beauty powered by Umorfil® Technology. Engineered for moisture management, sensitive skin & long-lasting shape.

Explore Soorty’s SS26 Denim Fabrics and Garments Collections, where innovation meets tradition to redefine denim with versatile designs that excel in function, performance, and style, shaping the wardrobes of the future.

ROAM Where Innovation Meets Nature-Inspired Design. Explore the collection designed for those who seek freedom of movement and adventure in everyday life, by Soorty and Rudolf Chemicals

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Science-Based Targets initiative (SBTi) affirms Soorty’s Emission Reduction Targets for it to Achieve Net-Zero GHG Emissions by 2050 in Line with Global Climate Goal

Introducing Soorty’s AW2526 collection curated as a harmonious synthesis of innovation, tradition, and education.

Soorty and Decode joined forces to create zero waste uniforms to outfit the Kingpins Show staff for the April 2024 edition, drawing inspiration from the iconic Tuta. From fabric selection to processes, pattern making to end production, meticulous attention was paid to minimize waste at every stage. 

Soorty and the esteemed denim designer and trend forecaster Miles Johnson partnered to create a capsule collection centered entirely on circularity – from fiber to finish. 

SOCI aims to transition more than a thousand farmer-families from conventional cotton farming to organic cotton cultivation in the town of Naal, rescuing an area of more than 10,000 acres (or 4,000 hectares) from conventional farming.

With denim threads, we weave a story of responsibility to drive a positive change for the future of fashion. Each fabric and garment within represents a conscious choice to support a healthy denim
industry and protect this beautiful planet we call home.

Soorty is proud to announce its membership in the recently launched CIRCULOSE® Supplier Network (CSN).

Soorty debuted HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM at its NY showroom SpaceD with an exclusively designed workshop.  For this new chapter of the on-going journey, Soorty also partnered with Denim Dudes to guide trend direction.

Soorty is peeling back the curtain on its responsibly designed manufacturing infrastructure of scale and streams real-time impact calculations for water, energy, and production efficiency.

A fabric collection taking a close look into denim's journey over time with a focus on heritage, ownership, and innovation. Forward Thinking Design, Inspired by our Cultural Past. 

A garments collection crafted with a close attention to denim's journey over time, inspired from the past, owning the denim culture, designing the future with latest and most conscious innovations.

High performance, low growth for ultimate ease of wear and shape retention. Jeans that fit like the first time, every time.

A creative collaboration by Soorty x ORNMNTNCRM using AI tools to explore, both virtual and IRL, the infinite possibilities of denim.

As designers of denim and jeans, we approach denim as the ultimate canvas offering countless possibilities. Using design as a tool, we blended responsible innovation with conscious materials in this new collection to truly merge purpose, function, aesthetics, cultures, and economy.

Woven with carefully selected materials and vigorous construction processes to increase product life-spans, we curated our Longevity concept. 

A collection designed to highlight the endless possibilities of denim from timeless silhouettes to unique ones with hand made embellishments, all merging responsible innovation with conscious materials.

A colored PFGD story. Conscious wardrobe staples featuring a wide range of color color palettes. 

Denim - the most popular fabric around the world
Jeans - a go-to staple in everyone’s wardrobe.

But when were jeans invented, and how did they become what they are today? We've put together a brief history for you, showing how our common passion has evolved with culture. 

The world is changing. Our awareness on the impact of our is growing. This collection we’re focusing on the change in our perception post pandemic.

Soorty has partnered with Solomon Russel, Founder of Left Hand Twill, a company built around a desire to conscientiously better the fashion consumption model in America, to launch the Own Your Denim Collection.

Soorty has partnered with Lenzing, one of the largest man-made cellulosic fiber producers globally, to launch the Reload in Blue - a capsule collection with comfort, well being and responsibility at its core.

Our collection Planet Indigo made in collaboration with SimplySuzette has 10 very versatile, easy to mix and match pieces. Each one was designed, crafted and made with love.

By us, for us.

Soorty partners with Green Story on a full scope Life Cycle Analysis (LCA) of products, showing how and why making smart denim purchases can help the entire value chain from suppliers to consumers, in our responsible journey.

How we relate to possessions, nature, other humans, ecosystems and systems are changing.

Connect to Adapt is about building an all inclusive approach to denim and jeans. It is sustainable, it is genderless, seasonless and innovative. It is made by humans, made for humans.

With the clear line between seasons blurring & climate changing more than ever before our needs do so too. It is time to focus on what is necessary and take a meaningful action where we disrupt ourselves. This is why we're launching our first SEASONLESS collection.

Following the pandemic & seeing all the things we've been taken for granted for so long, we dedicated our AW2122 Collection to the precious human value who makes it all possible.

The time is here. Climate crisis, climate emergency - you name it, it is happening. The things we’ve taken for granted for far too long are nothing like what they’ve used be.

Denim Active is the perfect unification of denim and active wear, offering essentials for a modern-day active lifestyle.

Soorty collaborates with two well-known and respected influencers of the denim industry to recreate their jeans and fades.

Back then - just 80 years ago - your HOME was different. You had to CHANGE the lands you inhabit, in order to re-start the harvesting.

Soorty is part of Ellen MacArthur Foundation’s Jeans Redesign project - a collaborative effort that focuses on design...

Soorty is thrilled to announce the launch of The World’s First Denim Garment made in collaboration with The Fabricant, an Amsterdam based digital fashion house.

We've held a very unique and exciting workshop as the follow up step of our collaboration with the Denim Dudes...

A very exciting project with beautiful denim loving ladies of voice.We came together with these charming, inspiring and talented ladies for a beautiful partnership...

Denim Curiosity Table is a travelling set-up where we lay out the responsible raw materials that could be used in the design of denim fabrics.

NASDA INNOVATION LAB is Soorty’s experimental innovation hub. Less than an hour drive from Istanbul, NASDA welcomes global designers, buyers, students and denim enthusiasts.