As designers of denim and jeans, we approach denim as the ultimate canvas offering countless possibilities. Using design as a tool, we blended responsible innovation with conscious materials in this new collection to truly merge purpose, function, aesthetics, cultures, and economy.

Woven with carefully selected materials and vigorous construction processes to increase product life-spans, we curated our Longevity concept. 

A collection designed to highlight the endless possibilities of denim from timeless silhouettes to unique ones with hand made embellishments, all merging responsible innovation with conscious materials.

A colored PFGD story. Conscious wardrobe staples featuring a wide range of color color palettes. 

Denim - the most popular fabric around the world
Jeans - a go-to staple in everyone’s wardrobe.

But when were jeans invented, and how did they become what they are today? We've put together a brief history for you, showing how our common passion has evolved with culture. 

The world is changing. Our awareness on the impact of our is growing. This collection we’re focusing on the change in our perception post pandemic.

Soorty has partnered with Solomon Russel, Founder of Left Hand Twill, a company built around a desire to conscientiously better the fashion consumption model in America, to launch the Own Your Denim Collection.

Soorty has partnered with Lenzing, one of the largest man-made cellulosic fiber producers globally, to launch the Reload in Blue - a capsule collection with comfort, well being and responsibility at its core.

Our collection Planet Indigo made in collaboration with SimplySuzette has 10 very versatile, easy to mix and match pieces. Each one was designed, crafted and made with love.

By us, for us.

Soorty partners with Green Story on a full scope Life Cycle Analysis (LCA) of products, showing how and why making smart denim purchases can help the entire value chain from suppliers to consumers, in our responsible journey.

How we relate to possessions, nature, other humans, ecosystems and systems are changing.

Connect to Adapt is about building an all inclusive approach to denim and jeans. It is sustainable, it is genderless, seasonless and innovative. It is made by humans, made for humans.

With the clear line between seasons blurring & climate changing more than ever before our needs do so too. It is time to focus on what is necessary and take a meaningful action where we disrupt ourselves. This is why we're launching our first SEASONLESS collection.

Following the pandemic & seeing all the things we've been taken for granted for so long, we dedicated our AW2122 Collection to the precious human value who makes it all possible.

A reflection of fabric research and innovation based on the needs and it's not about the brands, it's about comfort...

The time is here. Climate crisis, climate emergency - you name it, it is happening. The things we’ve taken for granted for far too long are nothing like what they’ve used be.

Denim Active is the perfect unification of denim and active wear, offering essentials for a modern-day active lifestyle.

Soorty collaborates with two well-known and respected influencers of the denim industry to recreate their jeans and fades.

Back then - just 80 years ago - your HOME was different. You had to CHANGE the lands you inhabit, in order to re-start the harvesting.

Soorty is part of Ellen MacArthur Foundation’s Jeans Redesign project - a collaborative effort that focuses on design...

Soorty is thrilled to announce the launch of The World’s First Denim Garment made in collaboration with The Fabricant, an Amsterdam based digital fashion house.

We've held a very unique and exciting workshop as the follow up step of our collaboration with the Denim Dudes...

A very exciting project with beautiful denim loving ladies of voice.We came together with these charming, inspiring and talented ladies for a beautiful partnership...

Denim Curiosity Table is a travelling set-up where we lay out the responsible raw materials that could be used in the design of denim fabrics.

NASDA INNOVATION LAB is Soorty’s experimental innovation hub. Less than an hour drive from Istanbul, NASDA welcomes global designers, buyers, students and denim enthusiasts.