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Sustainability Dictionary


Access Economy


The business model where goods and services are offered on the basis of access rather than ownership. Put simply, renting things temporarily instead of selling buying them permanently and providing access to them anyhow. Commonly interlined with sharing economy, Access Economy utilizes a technology platform, usually accessed via mobile phones as well as other devices to connect suppliers and consumers, reducing the need of intermediaries.

Inspired by tumble- drying, airflow helps control shrinkage levels of the warp & the weft of the fabric.
While soak and dry is the conventional method for shrinking the fabric, airflow is a unique, modern machine that skips the huge water baths and tanks, hence saving large amounts of water. Padding little amounts of water or a softener; and utilizing air circulation, the shrinkage levels after wash are minimized and garment production is easier to handle. 


The acknowledgement of responsibility by an organization or individual for actions, decisions, products, and policies that it undertakes. All our actions have an impact on our planet. We, at Soorty, are dedicated to make ours positive.

Amni Soul Eco®

Bio-Degradable Nylon enhanced with a unique formula, which enabling garments to quickly decompose when disposed properly.



B Corps are third party certified businesses of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Being a community B Corps drive a global movement using business as a force for good. 

Better Cotton Initiative

Found to make global cotton production better for the people who produce it, better for the environment it grows in and better for the industry’s future. 
Designed to ensure the exchange of good practice and to encouraging the scale up of collective action, BCI aims to make cotton a sustainable, mainstream commodity.


Biological diversity of life on our planet; usually approached three levels: ecosystem diversity, species diversity, and genetic diversity. At Soorty, we have embraced responsible sourcing, manufacturing and management at the core of all our activities. Hence, protection of limited natural resources and biodiversity are strongly connected with our principles of sustainable development.


The prefix “bio” means life in Greek and is connected with life and living things.


Bio-based materials are those derived from biological or renewable resources; from living or once alive origins.


Goods that can naturally break down in the environment with a limited period of time. All materials break down eventually, but some of them can take thousands of years and can release chemicals and harmful substances in the process while others that were designed and produced consciously have no damage on the environment.


Fuel produced by the chemical and/or biological processing of biomass

Biologically Diverse Soil


The amount of living matter in a given habitat - i.e. the volume of organisms per unit volume of habitat. From an energy point of view; it is the matter (generally plant sourced) that can be converted to fuel and hence be regarded as a potential energy source.

The variety of living organisms that exist in soil interacting with one another. From plants to bacteria, fungi to earthworms and termites; the biodiversity forms a web of biological activity and is essential to both the environment and to agricultural industries. A teaspoon of soil typically contains a vast range of different species, up to 6 billion microorganisms - soil is by far the most diverse material on Earth.


The amount of living matter in a given habitat - i.e. the volume of organisms per unit volume of habitat. From an energy point of view; it is the matter (generally plant sourced) that can be converted to fuel and hence be regarded as a potential energy source.


Digital ledgers recording transactions chronologically and publicly. It is composed of blocks - records of new transactions - that are added to the chain when completed, hence the name blockchain. Since blockchain avoids the use of middle men, and the information that is constantly being updated is stored, distributed & shared among players it enables users to reach, track and trace transparent information.

Brand Experience


Plastics that are made or derived from biological materials and renewable feedstocks, such as starch, cellulose, vegetable oils & fats. Bioplastics may or may not be biodegradable as some are only partially biobased, containing both renewable and fossil based carbon; hence under which conditions they biodegrade can vary widely. Depending on multiple circumstances, the degradation times can differ from several days to several years.

Blow Room

The initial stage in spinning process that defines the quality of yarn.
Set of machinery connected to one another where bales are opened and different varieties of cotton are blended, removing seeds, dust and all impurities. Fibers are separated according to length size and mixed till a homogeneous level with unity is reached.

Experiences designed to deliver marketing approach that triggers a holistic set of powerful human feelings created by a brand to influence internal (employees) and external (customers and other stakeholders) on about a particular product or company name


Carbon Dioxide

The most abundant greenhouse gas emitted from fossil fuels; gas with the chemical formula CO2.

Carbon Footprint

The quantity measure of greenhouse gases emitted. Involves sourcing of raw materials, manufacturing processes, transport, purchase and life cycle of items with consideration to the greenhouse gasses produced as well as the intake of food and natural sources.

Carbon Neutral

Activities and measures where the net carbon input of organizations, individuals, societies, etc are the same as outputs. For example, assuming there is a constant amount of vegetation on the planet, burning wood will add carbon to the atmosphere and the total carbon being emitted and restored will cycle back, balancing each other out.

Carbon Offsetting

Reducing emissions of greenhouse gases via different projects and carbon trading schemes.

Cellulosic Fiber

Being used in a wide range of different fabrics, from denim or corduroy to muslin or organza; cellulosic fibers are structured from cellulose, a starch-like carbohydrate. 
Natural cellulosic fibers are cotton, hemp, linen, bamboo. Man-made cellulosic fibers are produced by dissolving natural materials such as cellulose or wood pulp and include lyocell and rayon (viscose, modal, viscose filament, Cupro). Sustainable cellulosic offerings include ECOVERO™ viscose, TENCEL™ modal and TENCEL™ lyocell, TENCEL™ x REFIBRA™ lyocell by Lenzing. 

Circular Economy

The alternative to the traditional linear economy (‘make, use, dispose’) in which resources are kept in use for as long as possible, the maximum value extracted from them whilst in use, and then products and materials recovered and regenerated at the end of each service life.

Circular Production

Circular Design

Design has a vital role and is at the core of a circular economy. Circular design is found on the principles of designing cycles in which resources are continuously cycled in various forms, following a reuse and recycle loop and hence avoiding resources to go to waste. 

Production based on the principles of circular economy with mechanisms that run with a closed loop mentality, avoiding waste with regards to one process’ output gets to become an input for another one and hence requiring no new material extraction from the planet.


The approach of designing and producing goods that can be repaired, remade, reused, repurposed and eventually recycled or biodegraded at the end of their life cycle. Processes and products that waste no more.

Clean Development Mechanism

Defined in the Kyoto Protocol (IPCC, 2007) CDM allows emission reduction projects in developing countries to generate Certified Emission Reduction credits (CERs) each equivalent to one tonne of CO2, which may be traded in emissions trading schemes.
The mechanism stimulates sustainable development and emission reductions, while giving industrialized countries flexibility in how they meet their emission reduction limitation targets.

Clean Water

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As the UN explains: “Clean water is a basic human need,that should be easily accessible to all. There is sufficient fresh water on the planet to achieve this. However, due to poor infrastructure, investment and planning, every year millions of people die from diseases associated with inadequate water supply, sanitation and hygiene.” Clean water is water suitable for drinking, free from harmful microorganisms and substances.

Climate Jeans

Soorty’s SS2021 collection dedicated to our beautiful planet and the climate emergency. From responsible resourcing to conscious manufacturing, fabric / article names to collection spot, all details have been brought together with references to the climate change to increase awareness and precision towards the issue.

CO2 Emission

Carbon dioxide (CO2) makes up the vast majority of GHG emissions - responsible for about 3/4 of global warming - with smaller amounts of other gases like methane (CH4) and nitrous oxide (N2O) contributing. These gases are released through our daily activities - individually and industrially - and create a big threat to our future as they warm our planet. Being colorless to the naked eye, CO2 is opaque to infrared radiation in the atmosphere, it acts as a blanket to slow the loss of heat from Earth into space.

Clean Energy

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Energy that is collected from renewable resources which are naturally replenished. Examples are sunlight, wind, rain, tides, waves and geothermal heat.

Clean Indigo

With studies pointing out man- made indigo is produced utilizing “aniline”; we started searching for innovative methods to purify this extra substance from the equation. Partnering up with Archroma on the world’s first clean liquid indigo, we offer a unique, aniline free indigo dyeing technology. 

Climate Action

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The stepped-up efforts to reduce GHG emissions, strengthen resilience and adaptive capacity to climate-induced impacts including: climate-related hazards, integrating climate change measures into national policies, strategies and planning; and improving education, awareness-raising and human and institutional capacity with respect to climate change.

Climate Change

Climate change is no longer an issue of debate but a fact of reality. Within the current scenario, the global consumption and production rates can only be used as a source of power if we, collaboratively change for better. 

Closed Loop

Sustainable economic system, where the inputs used to create a product are the same as its end-of-life outputs. The zero waste approach hence completely reuses, recycles or composts all materials.

Code of Ethics

Defines the values and responsibilities that the company recognizes, accepts, shares and adopts both inside and outside the company - within a framework of fair competition, honesty, integrity and good faith, in respect of the legitimate interest of all its stakeholders including the customers, employees, shareholders, and communities.


The simultaneous production of electricity and heat, energy, from the combustion of the same fuel source.

Collective Impact

Cross-sector coordination to bring about large-scale social change.



The act of working with someone to produce something. Collaboration among different brands and industry players with shared values, goals and work ethics not only eases things out as joining forces will enable the amount of work done by one to be shared but also increases the impact as the audiences interfere. 


Being a certain treaty / agreement / certification / assurance compliant means you are verified to be successfully bringing out all your responsibilities in that issue.

While biodegradable materials return to nature and can disappear completely, compostable materials leave behind a humus full of nutrients which is great for plants and the soil. In short, compostable products are biodegradable, but with an added benefit. 


Biological decomposition of organic materials with oxygen that yields to emission of CO2, heat, and organic residues that may later become soil additives.

Condensate Recovery

When steam transfers its heat in a manufacturing which is necessary to run all production processes, it reverts to a liquid phase - condensate - which is not simply a bi-product or an output for us but also a source of energy, that is brought back in the loop to activate further coming processes. 

Consumer Behavior

Conscious Consumerism

The increasing wave of conscious consumer behavior where the customer is aware of the environmental and social impacts of purchasing a certain product that was not produced responsibly. The conscious consumer is careful to sustain businesses as well, yet purchases items that answer guidelines of responsible manufacturing and avoid contributing wasteful or harmful processes.

Marketing science that studies individuals, groups, or organizations and all the activities associated with the decision making, purchase, use and disposal of goods and services, including the consumer's psychological, emotional, mental and behavioral responses that precede or follow these activities.

Consumer Democracy

Coolmax® EcoMade

Designed to improve breathability and performance, COOLMAX is widely used in the denim industry as denim is a big part of our daily-active lives. Soorty proudly uses COOLMAX ECOMADE - made from 97% recycled resources like plastic bottles - to produce fabric that moves moisture away from the skin and helps keep the wearer cool, dry and comfortable for longer. 

Consumers using their economic capacity to promote values in the link between supply and demand to generate goods and services that are produced, provided, distributed, marketed and taken care of in approaches that reflect their social and personal values.

Corporate Social Responsibility

Core Treatment

Automation powered solution for increased efficiency in laundry, creating both uniform and contrasting effects, bringing out the full potential of the garment. Drastically reduces water use, and enables us to create special dyes with extremely low environmental impact - i.e. a 1:1 liquor ratio. 

A business framework that prioritizes people, societies and the planet as much as its profit. Aims to develop and sustain businesses that have a positive relationship with the societies/environments in which they operate in.

Cradle to Cradle

Cradle to Grave

Accounting for the impact of producing a product, from creation to end use. It is a linear flow: ‘take-make-use-throw away’

Product designers, manufacturers and brands around the world rely on the Cradle to Cradle Certified Product Standard as a transformative pathway for designing and making products with a positive impact on people and planet. 
Soorty’s C2C GOLD PRODUCT RANGE is a design system for developing sustainable products based on circular design. It improves the way of MAKE.USE.RE-USE of things, recognizing biological & technical reutilization of denim fabric; as we intend to make our impact on human society and the planet a positive one

Crowd Funding

The joint effort of individuals who network and pool their money, usually online, to support a wide variety of activities including start-up company funding, disaster relief and campaigns. For many social enterprises the traditional funding models no longer exist, so crowd funding is an access economy mechanism establishing or fundraising social/environmental activities.

Cruelty Free

Usually referencing to animal welfare, and a product being free from animal testing.


Denim Curiosity Table

The Denim Curiosity Table is Soorty’s easy going display of responsible manufacturing intending to create an easy to follow journey of denim manufacturing experience for visitors. The different stages of denim production - materials, and manufacturing methods from cotton flowers, to spinning, yarns to fabric, the different treatments all the way towards finished garments and recycling - are showcased with clear and easy to follow description over a mobile-set up that can be displayed over any table.


Degradation of land in arid, semi arid and dry sub-humid areas resulting mainly from human activities as well as climate change - which again, is mainly sourcing from misbehavior of humans.

Design For Purpose

At its core, design is about improvement and making things better. Design thinking is the key to developing goods that allocate and utilize correct resources efficiently. Designing for positive impact means creating models and strategies that consider sustainability, supply chains, working conditions and the post product life cycle of equal importance to aesthetics, profit and growth.

Design Thinking

Design thinking is the key to developing goods that allocate and utilize correct resources efficiently. 
Considering that the life cycle of a product begins already when being designed, at Soorty, we consider design for purpose a tool for improvement.

Developing Countries

Digital Denim Garment

Development of a country is measured using a mix of economic factors - i.e. income per capita, GDP, degree of modern infrastructure, industrialisation degree, proportion of economy devoted to agriculture and natural resource extraction - and social ones - i.e. life expectancy, the rate of literacy, poverty.
The UN’s Human Development Index (HDI) shows a strong correlation between low income and high population growth. In developing countries, there is low per capita income, widespread poverty, and low capital formation. In developed countries there is continuous economic growth and a relatively high standard of living.

Pioneering the denim industry, Soorty has collaborated with The Fabricant - Amsterdam based digital fashion house - on The World’s First Digital Denim Garment. Using the digital craftsmanship and uniquely crafted engineering techniques, the collaboration is not wasting any material and using solely data. 

Digital Fashion

Technology and fashion walk hand in hand as we discover the future possibilities and design for the days to come. Digital fashion is the interplay between technology and couture, the visual representation of imagination of clothing built using computer technologies and 3D software.


Understanding, recognizing and respecting that each individual is unique. With individual differences of race, ethnicity, gender, sexual orientation, socio-economic status, culture, age, physical abilities, religious beliefs, political beliefs, or other ideologies, we are all different and unique. We come altogether in harmony to form our planet.


Drip Irrigation

Water shortage relative to availability, supply and demand. One of the big threats of the climate change.

A type of micro-irrigation system with a potential to save water and nutrients by allowing water to drip slowly to the roots of plants. By allowing the water directly to fall on the root, evaporation is minimized.

DuPont™ Sorona®

First fiber representing a shift from oil-based materials to bio-based; 37% renewably sourced from industrial corn that is not edible by humans. Delivers good stretch, recovery and shape retention in a soft and smooth hand feel. 



Dyeing is the application of dyes or pigments on textile materials such as fibers, yarns, and fabrics with the goal of achieving color with desired color fastness. What gives our beloved blue jeans its color is indigo - originating from the Indigofera plant. While indigo is one of the oldest dyestuffs still in use today, natural indigo is not the most sustainable alternative to color our blue jeans as synthetic versions offer a much bigger affinity and absorption, resulting with much less use of inputs including water and energy.

Ultra-strong fiber that provides a remarkable improvement in tensile & tear strength, ideal for functional clothing. Fabrics made with DYNEEMA® are made to last longer.



Recycling / repurposing electronic waste.


Conventionally, water used to be the carrier of chemicals to the garments, going to waste at the end of every cycle, still containing the chemicals within. With the new technology of E-flow by Jeanologia, we use the air that surrounds us as the carrier which homogeneously transmits the recipe to the garment; meaning no water waste, and no chemical discharge. 


A prefix which is commonly added to many words these days indicating a general consideration for the environment and the planet. e.g. ecohousing, ecolabel, ecomaterial.


Electronic waste - especially mobile phones, televisions and personal computers.

Earth Overshoot Day

Hosted and calculated by Global Footprint Network, Earth Overshoot Day marks the date when we, humanity, exhaust our natural resources’ budget for the year. In other words it is when ecological resources and services in a given year exceeds what our planet can regenerate in that year.
In 2020, Earth Overshoot Day falls on August 22, more than 3 weeks later than last year. COVID-19 caused our footprint to contract, showing that change in consumption in a short timeframe is possible. However, true sustainability can only be achieved by design, not by disasters.

Ecological Footprint


Literally meaning earth-friendly - in other words, not harmful to the environment.


The impact of a person, community or industry on the environment - measured as the amount of land required to sustain their use of natural resources. As a sustainability assessment, the simplest way to define ecological footprint is the amount of the environment necessary to produce the goods and services necessary to support a particular lifestyle.

The study of living organisms and their relationships to one another and their environment - study of processes regulating the distribution and abundance of organisms; the ecosystem structures and functions.


Economic Growth

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Increase in the amount of goods and services produced per head of the population over a period of time. SDG 8 of 17 promotes sustained, inclusive & sustainable economic growth, full and productive employment and decent work for all.

A dynamic complex of plant, animal and microorganism communities and their non-living environment all interacting with one another as a holistic, functional unit.



Denoting the ratio between inputs and outputs, efficiency is a vital first step towards sustainability since it improves performance and reduces costs, waste and pollution.

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The process of teaching or learning, and the knowledge that you get from this. SDG 4 of 17 aims to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.


A discharge or emission of liquid, gas or other waste product.


The production and discharge of something from a source - especially gas, energy or radiation.

Energy Efficiency

Using less energy to provide the same or more level of energy service; sourcing from the consciousness of limited natural resources, integrating technology and the dedication to do more with less with know-how to make the most of what is limited.

Energy Recovery

The productive extraction of energy, usually electricity or heat, from waste or materials that would otherwise have gone to landfills as waste.


The external conditions, resources, stimuli etc. with which an organism interacts.


The capacity, strength and vitality required for a sustained physical or mental activity. May exist in various forms like potential, kinetic, thermal, solar, electrical, chemical, nuclear, heat and others. Energy can be neither created nor destroyed; only changed from one form to another. This is known as the conservation of energy and the first law of thermodynamics.

Energy Management

Well-planned actions and strategies aiming to reduce energy use with regards to limited natural resources and climate emergency via simultaneously reducing costs and greenhouse gas emissions.

Environmental Impact

Any change and affect on the environment, whether adverse or beneficial, as a result of activities, products, or services.

Environmental Impact Measurement 

Introduced by Jeanologia, EIM is a software developed to measure the environmental impact - water, chemical and energy consumption as well as worker health - for garment finishing. Monitoring and measuring the impact enables to identify areas of improvement and define actions to be more sustainable.

Environmental Movement (Environmentalism)

The diverse scientific, social, and political movement advocating the responsible and sustainable management of resources and stewardship of the nature via changes in public and individual behaviors. In its recognition of humanity as a participant in ecosystems, the movement is centered around ecology, health, and human rights.

Environmentally Friendly

Literally meaning earth-friendly - in other words, not harmful to the environment.



Displacement of land (sediment, soil, rock and other particles) mainly due to external agents of currents like earthquakes, wind, water, or ice by downward or down-slope movement in response to gravity or by living organisms.

Derived from the Greek word ethos which can mean custom, habit or character, ethics are set of moral principles that govern a person's behavior, concerned with what is good for individuals and society.


An increase in chemical nutrients, typically compounds containing nitrogen or phosphorus, in an ecosystem.


Fair Trade

An alternative to conventional trade, based on a partnership between producers and purchasers of products. Ensures that farmers and workers get a fair share of the benefits of the trade, allowing them be economically safe. A percentage of the commodity price goes into community development projects in the farmers’ community.

Fast Fashion

Design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers - while the intention of development of the concept might be accessing wider audiences the impacts on the planet, societies and future is undeniable.

Fashion Revolution

A global movement to encourage a fashion industry that values the people, environment, creativity and profit in equal measure. It was born on 24th April 2013, when the Rana Plaza factory collapsed killing 1138 people and injuring many more. Fashion Revolution owns a Fashion Revolution Week taking place every April, and promoting the #whomademyclothes campaign.

Finished Garment

Apart from washing and cleaning, finishes do not necessarily involve wet processes. In certain cases, applying different finishes can bring along additional functions like water or dirt repellency, moisture management, laser touches, no-wrinkle, etc.


Thin thread of natural or manmade substances that are significantly longer than it is wide. Spun together to make yarn, which will be woven into fabrics and used to make textile products.

Fiber to Jeans

Soorty's concept on a closed responsible and sustainable denim production journey. Being Pakistan’s largest vertically integrated denim company, we are able to offer complete visibility and transparency through the supply chain.
Owning our own spinning units, denim mills, recycling plants, apparel manufacturing factories and R&D Lab comes along with different advantages. Being able to manage, monitor and optimize all processes from spinning to garment finishing allows us to sustain quality, that comes along with increased efficiency and offering speed to market solutions.


Variety of processes that help convert the weaved denim fabric into a state where it will be used. The applications performed depend on the look, performance, hand and feel desired.

A key and lock innovation by Soorty Enterprises. Developed in NASDA Innovation Lab and scaled up in Soorty Denim Mill & Soorty Garment Factories.



The act of planting or cultivating forest growth on areas that either had forest or lacked it naturally. 
Being highly threatened by water scarcity and climate emergency, Pakistan is very committed to going green and has an initiative called the 10 Billion Tree Tsunami Programme - an ambitious forest restoration project aiming to restore the environmental strength while fighting climate change. ⁠During the pandemic, the government approached forestation very creatively and hired daily workers who were laid off as a result of COVID19 during the pandemic, and offered them jobs of planting trees. 

Future Possibilities

Soorty’s on and offline communication platform aiming to build a transparent dialogue between different layers of the supply chain. Future Possibilities originates from three main principles: transparency, two-way communication, and collaboration. On the online level it serves as an open source library with inspirational stories and know-how on how denim can be responsible, on the offline level travels around the world with presences in different occasions like pop-up activations, events, festivals and exhibitions to reach stakeholders. 


The impression left behind - by humans, companies, industries or governments. With regards to sustainability and responsibility, it refer to physical footprint, environmental footprint, water footprint, carbon footprint etc.


Area covered with trees and undergrowth. As well as providing timber, food, fuel and other bioproducts’ resource and supporting the livelihoods of millions around the world, forests also store carbon, preserve soils and nurture a diversity of species, they help cleanse / purify water and air, and maintain wildlife habitat. Forests are our essential weapons fighting climate emergency in our days forward.

Fossil Fuel

Being the world’s primary energy source, fossil fuels (coal, oil, or natural gases) are formed in the earth from organic material like plant or animal remains over the course of millions of years. Burning of fossil fuels are responsible for a big portion of greenhouse gas emissions which eventually warm up our planet.


G2 Dynamic

The G2 Dynamic technology of Jeanologia uniquely replaces the use of many chemicals and water that are conventionally involved in the mercerization of the fabric with the ozone gas that surrounds us, adopting the technology radically lowers the environmental impact. 

Gender Equality

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Equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and valuing different behaviors, aspirations and needs equally, regardless of gender. While gender equality unfortunately is not yet a fundamental human right, it should be. SDG 5 of 17 aims to achieve gender equality and empower all women and girls in the world. 


Global Organic Textile Standard is the standard by which fibers, fabrics and textiles are approved and verified of being made from organic origins. Only textiles made of at least 70% organic fibres can be granted as GOTS certified.

Genetically Modified

Altering the genetic makeup of an organism externally via genetic engineering to produce a desired characteristic.

Global Citizens

People who are aware of the wider world - understanding they are simply part of an entire ecosystem. They take an active role in their community, and work with others to make our planet more equal, fair and sustainable


Expansion of interactions to global or worldwide scale; increasing interdependence, integration and interaction among people and organizations from around the world. A mix of economic, social, technological, cultural, and political interrelationships.

Green Design

Environmentally sustainable design.

Green Building

Architectural design that moves towards self-sufficiency sustainability by adopting circular metabolism.

Energy that is collected from renewable resources which are naturally replenished. Examples are sunlight, wind, rain, tides, waves and geothermal heat.

Green Energy

Green Power

Electricity power generated using clean, renewable energy sources (such as solar, wind, biomass and hydro power) and supplied through the grid.

Greenhouse Effect

The insulating effect of atmospheric greenhouse gases that raise our planet’s temperature and leading to the climate change.

Greenhouse Gases

Gases that absorb infrared radiation emitted from Earth’s surface and reradiate it back to Earth’s surface, and hence contribute to the warming up of the climate by creating a greenhouse like effect. Carbon dioxide, methane, and water vapor are the most commonly found GHGs. Human activities since the beginning of the Industrial Revolution have caused a radical increase in GHG emissions.

GreenScreen® Chemicals

A globally recognized tool that identifies hazardous chemicals and safer alternatives by an assessment designed to identify chemicals of high concern and safer alternatives. It is used by industries, governments and NGOs to support product design and development, procurement, and use.


The practice of marketing goods in a way that misleads the consumer about its environmental impacts. It is unfortunately quite common in our industry to use sustainability as a marketing tool, as we sadly see the word sustainability lose its value yet with the digital era rising and the conscious consumer demanding more and more information to trace and track their goods because they want to know the environmental impact of their purchases, we hope it will evolve into a genuine approach at the core of every business rather than being a trend.



An ecological or environmental area that is inhabited by a particular species.


Energy coming from the motion of molecules; a form of energy into which all other forms of energy may be degraded.


The state of complete physical, mental, and social well-being. Ensuring healthy lives and promoting well-being at all ages is essential for sustainable development. Currently, the world is facing a global health crisis like no other — COVID-19 is spreading human suffering, destabilizing the global economy and upending the lives of billions of people. Before the pandemic, major progress was made in improving the health of millions. SDG 3 of 17 aims to promote this.