THE PHILOSOPHY OF DENIM
Garments
As designers of denim and jeans, we approach denim as the ultimate canvas offering countless possibilities. Using design as a tool, we blend responsible innovation with conscious materials to truly merge purpose, function, aesthetics, cultures, and economy.
Our garments collection has three main concepts:
FASHION ESSENTIALS
Denim essentials embrace wardrobe must-haves with classic washes and contemporary looks. Each and every garment in the collection manifests a flawless fit with the design aesthetic of today’s fashion that reflects:
​
VERSATILITY,
FLEXIBILITY,
AND PRACTICALITY.
​
Fashion essential focuses on every day wear denim garments that stay relevant throughout the year. Classical washes with trendy styling details gives the garment a fashionable touch. Most garments are washed using:
​
· Smart Foam Technique
· PP Alternates
· Stone wash
TIMELESS CLASSICS
Nostalgia dominates silhouettes, with both retro shapes and styles coming through, from denim trucker jackets and baggy wide-leg styles to loose-fit jeans. Combining handsome tailoring with comfortable fits, core denim aesthetics, and natural worn-out fades offers maximum versatility. In every garment, loose fits continue to be the significant driver. To achieve vintage and classic looks combination of following techniques were used:
​
· Smart Blue Technique
· Zero Stone Technique
· Waterless Enzymes
· PP Alternate
CREATIVE RECONNECT
We live in a high-speed world and our clothes accompany us in our fast-paced journey towards the future. Inspired by past art pieces and made with a touch of art, each garment we prepared in this collection aims to evoke a limited-edition feel.
Each garment is diligently curated using artful techniques:
​
· Embroidery
· Laser prints
· Embellishments
· Cut and Sew details
​
These styling techniques in combination with extra ordinary washing details make the garment stand out.
