THE PHILOSOPHY OF DENIM
Garments

As designers of denim and jeans, we approach denim as the ultimate canvas offering countless possibilities. Using design as a tool, we blend responsible innovation with conscious materials to truly merge purpose, function, aesthetics, cultures, and economy.

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Our garments collection has three main concepts:

FASHION ESSENTIALS

Denim essentials embrace wardrobe must-haves with classic washes and contemporary looks. Each and every garment in the collection manifests a flawless fit with the design aesthetic of today’s fashion that reflects:

VERSATILITY,

FLEXIBILITY,

AND PRACTICALITY.

Fashion essential focuses on every day wear denim garments that stay relevant throughout the year. Classical washes with trendy styling details gives the garment a fashionable touch. Most garments are washed using:

·  Smart Foam Technique

·  PP Alternates 

·  Stone wash

TIMELESS CLASSICS

Nostalgia dominates silhouettes, with both retro shapes and styles coming through, from denim trucker jackets and baggy wide-leg styles to loose-fit jeans. Combining handsome tailoring with comfortable fits, core denim aesthetics, and natural worn-out fades offers maximum versatility. In every garment, loose fits continue to be the significant driver. To achieve vintage and classic looks combination of following techniques were used:

·  Smart Blue Technique

·  Zero Stone Technique

·  Waterless Enzymes

·  PP Alternate

CREATIVE RECONNECT

We live in a high-speed world and our clothes accompany us in our fast-paced journey towards the future. Inspired by past art pieces and made with a touch of art, each garment we prepared in this collection aims to evoke a limited-edition feel.

Each garment is diligently curated using artful techniques:

·  Embroidery

·  Laser prints

·  Embellishments

·  Cut and Sew details

These styling techniques in combination with extra ordinary washing details make the garment stand out.