Soorty has introduced a new dye washing process which only uses green chemicals in compliance with European Union regulation organisation REACH, non-hazardous certification company OEKO-TEX, multi-stakeholder organisation ZDHC and sustainable certification company blue sign. Overall the process not only radically reduces the amount of water used dramatically but it also releases a cleaner waste water.

Soorty is launching Cascara, a new water-saving process for denim. By using this treatment, the company can save an average of 130,000 liters of water per day while it releases cleaner wastewater.

Denim is the only fabric with yarns initially dyed and then washed out to achieve its signature look. By challenging the way denim is traditionally made, Pakistan-based Soorty is saving an average of 28,815 gallons of water per day.

The Solar PV project is expected to produce approximately 9,198 MWh annually and the output energy will be used on-site resulting in substantial savings for the company. The energy generated will cut around 5656 Tonnes of CO2 equivalent emissions over the life of the project, which is equal to plantation of approximately 229,950 trees.

JUST STYLE:

Soorty in eco drive with new solar and wind power projects 

Denim producer and manufacturer Soorty is furthering its commitment to sustainability with a new solar power project which it claims makes it the second facility in Pakistan to hold an energy storage solution.

Textile Future:

Soorty announced investments in solar and wind power projects

As one of the world’s largest vertical denim makers, Soorty understands that large-scale manufacturing has an influence — one with the potential to alter things. They are committed to having a good influence on the environment and society by using less of what is restricted while making more and better use of what is available. 

Yarns & Fibers:

Soorty expands its renewable energy investments

Pakistan's largest vertically integrated denim firm, Soorty announced a 6.26 MW captive Solar Power Project & a 750 kW/369 kWh Reflex Energy Storage System (solar hybrid controller) spread out through Nooriabad & Landhi.Soorty operates under the tagline DENIM AS A POWER OF GOOD, with a strong focus on planet conservation, human worth, and devotion to its workers' health and safety, and data-driven openness as its guiding.

Sourcing Journal:

Soorty is investing in clean energy 

The recently announced projects is making Soorty Pakistan’s second denim manufacturer to build an energy storage solution. The company is running multiple initiatives concurrently with a goal of promoting energy efficiency and clean energy.

Sourcing Journal:

SOORTY’S ORGANIC COTTON INITIATIVE EARNS CERTIFICATION, REACHES NEARLY 1,000 FARMERS

Soorty’s organic cotton initiative earns the In-Conversion Year-1 (IC1) certification which confirms the transition to organic farming. Aiming to bring organic farming practices and a better way of life to farmers, SOCI has nearly reached 1,000 farmers already and a goal to improve 7,000 acres of land, helping to produce more than 17,000 metric tons of seed cotton and 6,000 metric tons of cotton lint by 2025.

Start Up Pakistan:

Soorty and Reon Energy Announce Megawatt Scale Solar Power Project and Reflex Energy Storage

Soorty and Reon Energy announce megawatt scale solar power project and reflex energy storage, which will maximize Soorty’s solar power project size by 71.2%, bring reliability to the energy mix and make Soorty the 2nd facility in Pakistan to hold an energy storage solution.

Pro Pakistani:

Soorty Partners With ABHI, Thousands of Employees Get Access to Salary Everyday

Soorty Partners With ABHI, enabling thousands of Soorty employees to have access to their earned salary in real-time through EWA - earned wage access. The collaboration speeds up innovation in the garment industry of Pakistan and its ultimate goal of financial stability in the country. 

THE SPIN OFF:

How Soorty and Left Hand Twill inspire more responsible behaviors

“Own Your Denim by Soorty x LHT about understanding our clothes’ real value - the effort, labor & resource behind every single one” commented Eda Dikmen, “We’ve started a journey to Solomon's archives, got to learn about denim pieces with a history, recreated them using only the most socially & environmentally responsible options and prepared a branding that literally attaches sentiments to garments. It also realizes the first ever digital vintage collection."

INNOVATION IN TEXTILES:

Attaching sentiment to rendered vintage denim

Soorty has partnered with Left Hand Twill on the Own Your Denim collection, which aims to add value to fashion by underlying the importance of consumers of owning clothes & make them aware that behind each piece of clothing is a great effort and value. In addition to the physical pieces, Soorty's 3D Evolution Studio prepared a digital version of each piece & brought the digital garments together in two clips inspired by the popular movies and the cinema movement of the ’70s.

WIDE MAG:

Soorty and Left Hand Twill team up on dependable, advanced denim assortment

Soorty and LHT worked together on the Own Your Denim collection - the line that desires to assist purchasers with understanding the genuine worth behind attire creation and the significance of framing bonds that can expand the item life cycle. Moreover, every physical garment has a digital reflection too, marking the first ever digital vintage collection.

YARNS AND FIBERS:

Soorty partners with Left Hand Twill to develop world’s first digital vintage collection

LHT and Soorty collaborated as environmentally conscious firms to demonstrate the possibility of worn clothing as an alternative to fashion items that are sadly considered as throwaway after only a few wears.

FASHION UNITED:

Soorty and Left Hand Twill Collaborate on Responsible Digital Denim Collection

Soorty and Russell brought their knowledge on the Own Your Denim capsule, consisting of 10 reimagined pieces from the vintage-expert’s archive. Designs, complete with an individually handwritten poem, were updated using responsible denim fabrics and technologies, repurposing vintage pieces for the modern wearer, each one represented with a digital garment as well which were brought together in a 70s cinema movement inspired movie.

DAILY STRAITS:

World’s First Digital Vintage Collection

This is a collection like none other. Soorty partnered with Left Hand Twill, a company built around a desire to conscientiously better the fashion consumption model in America, to launch the ‘world’s first ever digital vintage collection.

TEXTILE WORLD: 

Soorty, Left Hand Twill Collaborate On “Own Your Denim” A Capsule With A Digital Vintage Collection

The Own Your Denim capsule by Soorty x LHT is a recreation of 10 selected pieces from Solomon's archive, updated using only responsible denim fabrics woven. The patterns were prepared to recreate what was once vintage, geared for the modern wearer. Each has a poem attached, adding value to the idea of people owning their clothes. And, each one of these inclusive garments are digitally represented as well.

Just Style:

Organic Cotton Accelerator joins Sustainable Apparel Coalition

OCA joining SAC will help drive the necessary changes across the supply chain by both data & resources to support to enables companies to proactively measure and manage issues like environmental stewardship, working conditions, and supplier relations. Soorty & Esprit have recently joined OCA as its latest contributors.

Business Recorder:

Net Zero Pakistan becomes official accelerator of ‘Race

to Zero campaign'

Net Zero Pakistan has been announced as an official Accelerator of the UN-backed Race to Zero campaign, becoming the first region-wide initiative from the Global South to be recognised under this platform. The team at Net Zero Pakistan congratulates its 22 member-companies for this milestone, including Soorty.

Fashionating World:

SOORTY, LENZING COLLABORATE FOR NEW LOUNGWEAR COLLECTION

Soorty, Pakistan’s largest vertically integrated denim company, has partnered with Lenzing, one of the largest man-made cellulosic fiber producers to launch the Reload in Blue Collection. Product development and design for purpose was key for the capsule.

Apparel News:

NET ZERO PAKISTAN BECOMES

FIRST REGIONAL ALLIANCE

RECOGNIZED BY UN

Soorty is en-route to be carbon neutral by 2050, ambitious goals and Science Based Targets to be a driver of collective, corporate climate action with a sustainability focused infrastructure

Sourcing Journal:

SOORTY AND LENZING ELEVATE DENIM LOUNGEWEAR

Rivet’s Liz Warren captures the story of Reload on Blue - Soorty’s collection produced in collaboration with Lenzing to discover the room of comfort, well-being and responsible fashion in our lives post-pandemic.

Spin Off:

Why Soorty and Lenzing bet on stay-at-home clothing

Soorty, one of Pakistan’s largest vertically integrated denim companies, has partnered with Lenzing, one of the largest man-made cellulosic fiber producers globally, to launch the Reload in Blue Collection.

Yarns & Fibers:

Soorty uses Haelixa to track denim mill's recycled cotton

Haelixa and Soorty are collaborating on a partnership using DNA markers to trace and track Soorty’s recycled content and allow customers to transparently share it with the supply chain as well as end consumers.

Apparel Insider:

Soorty uses Haelixa to back recycled cotton claims

Soorty, who owns a state of the art recycling facility and has repurposing at a core position in its sustainability strategy, will be offering its customers mark-track-trace options in own recycled content via partnership with Haelixa that involves DNA markers. 

INNOVATION IN TEXTILES:

Haelixa tracing recycled cotton for Soorty

Haelixa and Soorty partner on tracing the use of recycled cotton in denim products via DNA makers, opening the door to significant, new business opportunities.

TEXTILE WORLD:

Haelixa Marks And Traces Recycled Cotton For Soorty

Being able to prove its claims is crucial for Soorty who has a strong focus on sustainability, and recycling is a major pillar of its strategy with a current recycling proportion of around 23%. The new waste segregation system is expected to further improve the recycling proportion by another 10% yearly.

APPAREL SEARCH:

Traceability of Recycled Cotton

Soorty will now be able to track and trace its recycled cotton use and Soorty customers will now be able inform the end consumer about their supply chain transparency efforts using a solid technological traceability solution. 

EcoTextile:

Haelixa to track denim mill's recycled cotton

Haelixa and Soorty are collaborating on a traceability project using DNA markers to track Soorty’s recycling efforts and transparently share it with the supply chain.

SOURCING JOURNAL:

YEAR IN REVIEW: HOW DENIM BOUNCED BACK IN 2021

Soorty called back 4 times in Rivet Magazine’s year in review with the different purpose driven initiatives launched this year.

mr mag:

SOORTY LAUNCHES NEWEST DENIM LAUNDRY INNOVATION

SOURCING JOURNAL:

A LOOK BACK AT THE YEAR IN DENIM

APPAREL NEWS:

SOORTY LAUNCHES NEWEST DENIM LAUNDRY INNOVATION

Soorty’s Zero Stone gives the stonewash appearance to denim without using pumice stones.

ETHOS:

THIS IS WHY PAKISTAN’S LARGEST VERTICALLY INTEGRATED DENIM PRODUCER IS GOING MORE SUSTAINABLE

Soorty is already a leader in sustainable denim. Now it thinks it can do more.

RIVET:

ACTIVEWEAR, COLLABS AND CURIOSITIES FILL SOORTY’S NEW NYC SHOWROOM

Soorty celebrated the Flatiron District facility’s opening last week, presenting its latest seasonless collection, as well as a trio of new initiatives with Lenzing, Isko and other industry influencers.

RIVET:

NEW SILVER JEANS CO. DENIM FITS UP TO FOUR WAIST SIZES

Silver Jeans Co. is the latest denim brand to step into one-size-fits-many jeans. Mills like Calik and Soorty continue to innovate in this space to help their clients minimize online returns.

CARVED IN BLUE:

SOORTY’S SPACED SHOWROOM GATHERS DENIM COMMUNITY IN NYC

The denim community will soon have a new hub in New York. In December, Pakistani manufacturer Soorty is launching SpaceD, a showroom and creative space that encourages innovation, inspiration and interaction.

YARNS AND FIBERS:

Soorty latest stonewashing method eliminates need for pumice stones

Soorty launches a new stonewashing method —ZERO STONE, that provides vintage-inspired wash effects without the use of pumice stones, which have long been thought to be environmentally harmful.

LONG JOHN:

ISKO and Soorty Launched The Future Face™ by Soorty Collection

Wouter Munnichs covers the story of the launch of the first ISKO and Soorty’s collaborative collection created by using ISKO’s innovative and patented Future Face™ technology, which allows Soorty to produce for the US market. 

APPAREL SEARCH:

Revolutionizing Stonewash Denim

ZERO STONE – the newest pillar of Soorty’s Smart Laundry system that helps achieve the stonewash appearance in denim garments without using the conventional pumice stones. This new method allows savings of resources like water, energy & chemical.

TEXTILE WORLD:

Soorty Launches Newest Denim Laundry Innovation: ZERO STONE

Soorty, has launched its newest, future-proof laundry innovation that will replace the traditional stonewash in the denim laundry - ZERO STONE. 

TEXTILE WORLD ASIA:

Soorty Launches Newest Denim Laundry Innovation: ZERO STONE

Soorty’s latest laundry innovation ZERO STONE offers several environmental and social advantages in the denim world, such as minimal use of natural resources, positive effluent discharge, increase in the speed of production permitting usage of lower laser power & prevention of fabric tearing during laundry.

APPAREL RESOURCES:

Soorty Group (Pakistan) develops ZERO STONE technology for denim garments

Soorty has unveiled its newest innovation – ZERO STONE, which is the newest pillar of Soorty’s Smart Laundry system that helps achieve the stonewash appearance in denim garments without using the conventional pumice stones.

RIVET:

ISKO FUTURE FACE BY SOORTY PRODUCTS ARRIVE FOR US MARKET

Liz Warren covers the ISKO FUTURE FACE BY SOORTY - the first of its kind collaboration which combines the expertise from both companies, using weaving technology from Turkish denim mill Isko and production methods from Pakistan-based vertically integrated manufacturer Soorty. The line is specifically intended for the U.S. market and aligns with the comfort-first movement accelerated by the Covid-19 pandemic.

APPAREL NEWS:

ISKO and Soorty Officially Launch New Collection

Tyler Shultz covers the story of the technology licensing agreement between ISKO and SOORTY and the launch of the ISKO FUTURE FACE BY SOORTY collection as well as the two companies ongoing sustainability efforts.

INNOVATION IN TEXTILES:

Patented Future Face fabrics from Soorty

Soorty has launched a new denim collection for the US market based on based on Isko Future Face technology – a patented woven fabric that looks like a knit, adding comfort and drape to denim.

DENIM FOCUS:

ISKO and Soorty Launch ISKO Future Face™ by Soorty Collection: a First-of-its-kind Collaboration 

ISKO and Soorty, two global denim powerhouses, join forces to transform and introduce new ways of working and doing business in the industry. The two companies have announced the launch of their first collaborative effort – ISKO Future Face™ by Soorty collection produced by Soorty specifically for the US market.

TEXTILE WORLD:

ISKO and Soorty Launch ISKO Future Face™ by Soorty Collection: a First-of-its-kind Collaboration 

As people emerge from isolation after a year and a half, it’s clear that everyone has been changed by the pandemic. Clothing is yet another reminder of this unintended yet undeniable transformation.Two global denim powerhouses,  ISKO and Soorty, join forces on this time to transform and introduce new ways of working and doing business in the industry.

THE SPIN OFF:

Recapping Kingpins

Maria Cristina Pavarini gives a recap of the latest Kingpins24 Global Show, held online October 19-21, 2021. Soorty and ISKO joined the show together to launch the ISKO Future Face™ by Soorty Collection and the story includes Asad Soorty’s and Marco Lucietti’s opinions on how and why the two denim powerhouses chose collaboration over competition following these tough times.

FORBES:

PANGAIA’s Trailblazing Nettle Denim Is A Victory For Social Sustainability

Denim and jeans production has been highly optimized by industrial pioneers including ISKO, Soorty, Saitex, and Candiani Denim.

MEDIA FEED:

Digital clothes have arrived. Here’s what that means

Kaitlyn Farley takes a thorough approach to digital clothing showcasing case studies and benchmark examples from multiple successful brands, including The World’s First Digital Denim Garment Soorty has prepared with The Fabricant and which is available for future-proof consumers who are willing to experiment with digitalization on FFROP - The Fabricant's storefront.

RIVET:

Rivet 50: The Most Influential People in the Denim Industry

Our Global Executive Director of Marketing & Sales, Ebru Debbag is listed among the 50 most influential names of the industry.

CARVED IN BLUE:

SDG 13 STEPS: HOW SOUTH ASIAN DENIM MILLS ARE EMBRACING CLIMATE ACTION

Tencel’s communication platform Carved In Blue takes a good dive into how the denim industry players are aligned with the Sustainable Development Goals to showcase the different efforts and initiatives ran to reduce the industry’s footprint. Soorty is in the list sharing some of the best practices we’re actively running in Denim Kind, the most sustainable denim production facility in the world at scale where we capture 95% of sunlight to power the sewing floor, providing 35% of our power needs. 

TEXTILE VALUE CHAIN:

ISKO COLLABORATES WITH MORE RESEARCH TO ADVANCE CIRCULAR INNOVATIONS

Isko partnered with vertically integrated Pakistan denim manufacturer Soorty on a technology licensing agreement that brought together each company’s fabric and garment production.

SOURCING JOURNAL:

ISKO COLLABORATES WITH MORE RESEARCH TO ADVANCE CIRCULAR INNOVATIONS

Collaborations are key for the denim mill, which in July partnered with vertically integrated Pakistan denim manufacturer Soorty on a technology licensing agreement that brought together each company’s fabric and garment production—a move that challenged the traditional notion of competition.

DAWN:

10 firms commit to zero greenhouse gas emissions

The commitment to net zero by the coalition, Net Zero Pakistan, was reaffirmed at a roundtable convened by the Pakistan Environment Trust, British High Commission and Pakistan Textile Council and Soorty is among the ten companies across textile and fast moving consumer goods sectors, who are the first to commit to the goal.

BUSINESS RECORDER:

Climate hazards: ‘Climate change becomes everyone’s business,’ says Shamshad

A coalition for Pakistan’s private sector has been launched by the Pakistan Environment Trust, where leading companies including Soorty have shown their climate stewardship to deliver net zero greenhouse gas emissions (GHG) at the corporate level – nine companies across textile and FMCG sectors are the first to commit to this goal.

RIVET:

HOW MILLS ARE ADJUSTING TO COMFORT’S NEW DEFINITION

Angela Velasquez covers an entire story focused around comfort as the consumer is adjusting to a work-from-home lifestyle making comfort a non-negotiable quality that is forging a new type of accessible luxury in fashion.

STYLISH AND SUSTAINABLE:

THE STORY BEHIND YOUR JEANS

Sabrina Joy invites our Global Executive Director of Marketing & Sales, Ebru Debbag, to her podcast series to have a laid back, fun talk about sustainable denim and how consumers can be aware of the choices they make and the impact that brings along.

YARNS AND FIBERS:

Green Story and Soorty collaborates on a Life Cycle Analysis

Supply Chain Transparency: Soorty, Pakistan’s largest vertically integrated denim manufacturer, has collaborated with Green Story on an extensive Life Cycle Analysis of their products to demonstrate how and why smart denim purchases may help society move toward a more responsible journey.

DENIMS AND JEANS:

Jeans Redesign–An Evaluation On Recycled Content Commitments

Denims & Jeans cover the story of Ellen MacArthur Foundation’s Jeans Redesign project covering the commitments the participant including Soorty has made and all the details about what is being produced, when it’s going to be on the market and the changes this will offer to the industry.

FIBRE2FASHION:

Pakistan's Soorty partners with Green Story for life cycle analysis

Soorty has partnered with Green Story on an extensive Life Cycle Analysis of their products to show how and why making smart denim purchases can help society on a more responsible journey. Green Story uses data-led technology to measure the impact of production process and brings them together with easy-to-understand visuals.

DENIM FOCUS:

Soorty and Green Story Partner on Life Cycle Analysis

Soorty, Pakistan’s largest vertically integrated denim producer, is pleased to announce their partnership with Green Story on an extensive Life Cycle Analysis of their products. This will show how and why making smart denim purchases can help society on a more responsible journey.

HEDDELS:

Soorty Launches Organic Cotton Initiative in Rural Pakistan

Denim producer Soorty’s vertical integration just got a little bit taller with their first foray into cotton farming. The Soorty Organic Cotton Initiative (SOCI) is a partnership between the Karachi-based manufacturer, the Pakistan division of the World Wildlife Fund, the Balochistan Department of Agricultural Extension, and with input and advisement from the Laudes Foundation.