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Sourcing Journal:

Trippin’blue To Focus On Denim Sustainability, R&D And More

Angela Velasquez covers the  online Latin American denim event Trippin’blue organized by the consultancy Be Disobedient which hosts pioneering names of the industry like Tonello, Renewcell, HMS, The New Denim Project, Soorty and more.

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The Spin Off:

What Trippin’ Blue sees for Latin American denim’s future

Maria Cristina Pavarini covers the 5th edition of the online event Trippin’ Blue targeting the Latin Americas, and taking place in Spanish. The virtual get together will host players from the creative & productive stages of the jeanswear industry, sharing denim innovations from mill to retail.

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Business Recorder:

Weekly Cotton Review: Spot rate increases as market sees fluctuations

The Pakistani stakeholders organised an important meeting of Organic Cotton Accelerator (OCA) in Dubai and the coverage summarizes the current state of the cotton market - in Southeast Asia and globally.

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Fageb Wasanni:

Soorty Introduces HumAIn Chapter 2: The Future of Denim

The online mag specialized in XXI century technologies covers the second phase of Soorty’s AI generated collection, HumAIn: "Soorty, a leading denim manufacturer based in Pakistan, is revolutionizing the fashion industry. This innovative denim capsule combines the power of AI with cutting-edge design techniques to deliver a range of unique denim washes, garment finishes, and unconventional silhouettes.”

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Trend Hunter:

Soorty Launches HumAIn Chapter 2, Using AI Stable Diffusion

The trend platform, which is also powered by AI and has millions of views globally every month, covers Soorty’s AI generated denim collection HumAIn and its revolutionary impact on the global, creative fashion scene.

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Apparel Resources:

Soorty drops collection, showcases fusion of innovation and sustainability

Apparel Resources covers Soorty’s FW2425 collection Looking Back to Move Forward which brings together different concepts and initiatives that highlight Soorty’s commitment to sustainability and innovation such as responsible over-dyeing techniques, laser ready fabrics, recycled fiber content, high performance denim fabrics and more.

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Sourcing Journal:

SOORTY LOOKS BACK TO MOVE FORWARD IN NEW COLLECTION

The past inspires the future. That’s the underlying message behind Soorty’s Fall/Winter 2024-2025 collection “Looking Back to Move Forward” which studies the past, present and future of denim fashion and examines how denim evolves with culture & how it honors the past by using innovative materials and technologies. 

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Yarns & Fibers:

Soorty's Innovative Collection Redefines Denim Fashion

Soorty, is making a big impact in the fashion world with their latest collection titled "Looking Back to Move Forward.” Which reflects Soorty's dedication to being environmentally friendly and innovative and includes various sub-collections that bring together smart technologies which reducing their carbon footprint, offer high-performance denim that stretches easily and maintaining as well as adaptive and inclusive denim.

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DENIM FOCUS:

Soorty Unveils HumAIn Chapter 2: A Revolutionary Leap in AI Denim Fashion

In a groundbreaking move that fuses cutting-edge technology with fashion, Pakistan-based denim manufacturer Soorty has taken the fashion world by storm with its latest AI-created denim collection, HumAIn Chapter 2.

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APPAREL INSIDER:

Tracing solutions - A market Overview

Pioneering traceability technologies are now able to track the footprint of textile fibres as they make their way around the world. Holly Berger, marketing director of Haelixa, shares some examples and their potential for transforming the way we relate to supply chains including the ongoing partnership with Soorty with the DNA markers.

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TS2 SPACE:

Soorty Explores AI’s Impact on Denim Industry

Soorty unveiled its second AI-generated denim collection, HumAIn Chapter 2, at its New York City showroom which builds on the success of the digital collection launched at Kingpins Amsterdam in April. Soorty enlisted the help of Denim Dudes to guide the trend direction.

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Retail Customer Experience:

AI denim? Soorty launches HumAIn Chapter 2 collection

AI may be the hottest buzzword in tech right now, with ChatGPT and similar products revolutionizing everything from content creation to areas of the food and service industries; but is fashion next? Soorty, a Pakistan-based denim manufacturer, has launched its AI-created denim collection HumAIn Chapter 2.

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TS2 SPACE:

Soorty Introduces AI-Generated Denim Collection

Soorty has unveiled HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM and Denim Dudes. The collection was debuted at the company’s NY showroom last week with a specially curated workshop and aims to explore how artificial intelligence can revolutionize the denim industry. 

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Sourcing Journal:

AI CAN’T SAY NO: SOORTY’S LATEST GENERATIVE DENIM COLLECTION

Building off the digital fashion collection presented at Kingpins Amsterdam in April, Soorty debuted HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM at its NY showroom last week. They brought on additional creative help from the Denim Dudes to guide trend direction.

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The Spin Off:

Discover Soorty's next step in AI-generated creativity

Soorty, has recently released Humain Chapter 2, the latest edition of its innovative AI-generated denim collection during a recent event held in New York on 18 July and during Kingpins NY. For the occasion, they presented a selection of ten denim outfits curated by a joint collaboration between Volker Ketteniss, and trend experts & denim influencers Denim Dudes.

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Sourcing Journal:

BLUE CAST: SOORTY’S EDA DIKMEN ON ADVANCING CREATIVITY WITH AI

The five-pocket jean is a timeless classic for a reason. But sometimes it’s beneficial to shake up denim silhouettes. Recently, Soorty used artificial intelligence as an antidote to the industry’s sameness. Dubbed HumAIn, the project uses AI as a tool rather than a replacement for the human touch in design. Marketing & Communications Manager Eda Dikmen chats with Tuncay Kilickan on their latest podcast about the project.

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Yahoo!:

BLUE CAST: SOORTY’S EDA DIKMEN ON ADVANCING CREATIVITY WITH AI

Syndication of Rivet’s news in Yahoo Life.

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Fashion Trendsetter: 

SOORTY UNVEILS HUMAIN CHAPTER 2

Soorty, a premier vertically integrated denim manufacturer from Pakistan, proudly announces HumAIn Chapter 2, the latest edition of their innovative AI-generated denim collection, a groundbreaking AI-Generated denim collection in collaboration with Volker Ketteniss & the Denim Dudes.

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Livid Magazine: 

INTRODUCING SOORTY’S HUMAIN CHAPTER 2: A REVOLUTIONARY AI-GENERATED DENIM COLLECTION

Soorty continues to push the boundaries of technology and fashion innovation, showcasing further remarkable results of their creative fusion in their latest collaboration with Volker Ketteniss and the Denim Dudes. 

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Pinker Moda:

The 9 Most Sustainable Jeans Models on The Market

The Spanish Fashion Online Magazine gives a list of responsible denim options available on the market through an interview made with industry experts including Soorty’s Ebru Debbag who highlights sustainability options and business models that include responsible material and processes as well as an understanding of making clothes last with a longevity perspective.

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Apparel Views: 

FTC, HAELIXA PARTNER TO PROMOTE TRANSPARENT SUPPLY CHAIN

Swiss cashmere organization FTC collaborated with Haelixa on a case study for physical verification. Highlighting the importance of traceability of the clothes we wear, the coverage gives emphasis to Haelixa’s long standing partners including Soorty. 

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Yarns and Fibers: 

FTC, Haelixa partner to promote transparent supply chain

Swiss cashmere organization FTC collaborated with Haelixa on a case study for physical verification. Highlighting the importance of traceability of the clothes we wear, the coverage gives emphasis to Haelixa’s long standing partners including Soorty. 

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Textile World Asia: 

Soorty Joins The CSN, Reinforcing Commitment To Circular Fashion Solutions

Circular solutions are essential for the fashion industry’s sustainability and ethical development, and Soorty is at the forefront of offering such solutions. The latest initiative is the producer joining CSN, CIRCULOSE® Supplier Network while their projects also include Soorty’s branded recycled fiber solutions, Second Life, transparent information platform, Future Possibilities, own LCA studies in addition to a continuous dedication in using responsible materials and processes. 

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Retail Technology Review: 

Soorty joins the CIRCULOSE Supplier Network

Soorty, the global denim manufacturer dedicated to minimizing environmental & social impact proudly announces its membership in the recently launched CIRCULOSE Supplier Network.

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Green Living Guy: 

Soorty Clothing Joins CIRCULOSE Network for Circular Economy

Soorty’s membership strengthens its dedication of transforming its supply chain into a value chain and improving circular solutions through responsible innovation.

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Sourcing Journal:

Soorty is featured multiple times in the Summer 2023 edition of Rivet Magazine, with coverage ranging from the Looking Back To Move Forward and HumAIn collections, along with interviews on recent fabric developments as well as the AI-generated denim line. 

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Sourcing Journal:

Using Forensic Testing for Raw Material Traceability

The article emphasizes the importance physical traceability in the fashion industry as it provides a full visibility of the value chain, identifying suppliers & all actors up to raw material providers, and proactively engage with them to prevent and mitigate environmental / social risks and impacts. Soorty’s long-standing partnership with Haelixa on raw and recycled cotton is highlighted as one of the solution offers.

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The Spin Off:

How Renewcell is expanding its suppliers’ network

Renewcell, the sustain-tech company that developed a patented process for recycling cellulosic textile waste into a new material called Circulose, launches CSN - the Circulose Supplier Network which includes Soorty too, with 47 enterprises (yarn & textile producers). 

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The Spin Off:

Why Dutch Denim Deal +20% PCR cotton can lead to a change

Maria Christina Pavarini covers the story of The Dutch C-233 Green Deal on Circular Denim (aka Denim Deal-DD)’s recently released Monitor Denim Deal 2022 report, highlighting some encouraging results for the denim industry.

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Apparel News:

Industry Focus: Denim - The Style, Manufacturing Trends That Will Become Classic Denim Staples

California Apparel News asked some of the industry’s most-passionate blue bloods "What current denim trend do you foresee becoming a classic, and what do you believe the next fresh, groundbreaking trend will be?” and among the interviewees is Soorty’s Marketing & Communications Manager, Eda Dikmen.

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Sourcing Journal:

ARTISTIC FABRIC MILLS AND PAKISTAN WWF DIVE INTO ORGANIC COTTON

Sourcing Journal covers the story of increasing practices of organic cotton farming in Pakistan, the world’s fifth largest producer of cotton, according to the UN, giving a special emphasis to Soorty’s Organic Cotton Initiative SOCI.

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Yahoo:

ARTISTIC FABRIC MILLS AND PAKISTAN WWF DIVE INTO ORGANIC COTTON

Yahoo covers the story of increasing practices of organic cotton farming in Pakistan, the world’s fifth largest producer of cotton, according to the UN, giving a special emphasis to Soorty’s Organic Cotton Initiative SOCI.

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Inside Out:

HumAIn, Soorty’s AI generated denim collection

HumAIn, Soorty’s AI generated denim collection made in a creative collaboration with Volker Ketteniss is mentioned in the SS23 issue of Inside Outdoor Magazine together with the company's other digital-fashion initiatives such as 3D fashion & denim design.

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The Spin Off:

HOUSE OF DENIM X JEANS SCHOOL EXPLORES GENDER-FLUID DENIM'S EVOLUTION

House of Denim Foundation launches the second Stretch Yourself project, in collaboration with Jeans School & The Lycra Company as well as seven denim mills including Soorty. The theme is Diversity in Denim, devising the future of stretch denim according to a gender-fluid and multi-functional purpose driven world.

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The Spin Off:

WILL AI MAKE OUR LIVES–AND THE FASHION INDUSTRY–BETTER?

Is AI the future? G-Star, Soorty, Prada Group, Zegna, Zalando think so. Brands like #GStar and denim specialists like #Soorty have started to create their own generative AI-designed collections, along with other players that have started creating their own digital showrooms and collections during the pandemic, created metaverse art pieces & fashion weeks already taking place for the 2nd year in 2023. Maria Cristina Pavarini questions "Will AI make our lives–and the fashion industry–better?" on her latest article.

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INSIDE DENIM:

Soorty’s HumAIn brings the human eye to AI

A new collection of Soorty-made denims for both virtual and material-world consumption, HumAIn, follows a creative collaboration between the producer and Volker Ketteniss. The vertical manufacturer has been pursuing “digital denim” design systems and technologies for around five years now.

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The Spin Off:

Discover HumAIn, Soorty's AI-generated collection

Maria Cristina Pavarini covers the story of HumAIn, Soorty’s AI-generated denim collection created in collaboration with Volker Ketteniss. Despite the topic is still being controversial, the new project started by Soorty aims to emphasize the human value of working together with artificial intelligence and explore new solutions focused on forward-thinking with the aim to discover how technology and fashion can go hand in hand.

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RIVET:

F/W 24-25 Preview: Denim Mills Unveil New Sustainable Strategies

Angela Velasquez shares a recap of how mills preparing to launch their Fall/Winter 2024-2025 fabric collections following Kingpins Amsterdam show. Smart and responsible processes, circular designs and low-impact dyes are the framework for new sustainable concepts are covered in the story, including Soorty’s focus on longevity, durability, SOCI and more.

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Fashion Trendsetter:

Soorty’s Ai-Generated Denim Collection, HumAIn

Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, has announced their AI-generated denim collection, HumAIn, in collaboration with internationally recognized trend forecaster, menswear designer and content director Volker Ketteniss.

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WeAr Magazine:

Hope For A Better Denim Industry: Positive Changes And Goals To Be Achieved

WeAr Denim interviews experts to share their vision for what gives them optimism when thinking about the future of the fashion and denim industry, as well as the most important pursuit on an individual or corporate level. Among the interviewees is Eda Dikmen, Soorty’s marketing and communications manager.

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RIVET:

Soorty Turns To Ai For Latest Collection

Angela Velasquez covers the story of Soorty’s AI generated denim collection HumAIn made in a creative collaboration with Volker Ketteniss, the physical and digital presence during Kingpins Amsterdam and with the company’s milestones of digitalization.

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TEXTILE EVOLUTION:

Soorty launches AI-generated collection

Denim manufacturer Soorty has announced the launch of a new collection with a difference - the designs were partly generated by artificial intelligence (AI). The 'HumAIn' collection is a collaboration with designer Volker Ketteniss who used AI to generate the designs and create a digital collection of over 50 looks and two physical pieces.

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TEXTILE VALUE CHAIN:

Launch Of Ai-Generated Denim Collection, HumAIn, Announced By Soorty

Soorty functions to find out how technology and fashion can coexist, emphasising the human worth of collaborating with artificial intelligence and with the launch, and taking responsibility for generating innovative solutions. By releasing purpose-driven designs developed with ethical tools and bringing customers closer to a sustainable future, HumAIn unleashes these potentials.

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CARVED IN BLUE:

Mill Memo: Pakistan Producers Share How They Use Tencel™, Part 2

Carved in Blue connected with mills in Pakistan to discuss how they are using TENCEL™ and what to expect from their upcoming lines. 

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Textile & Fashion:

Soorty Launches HumAIn, an AI-Generated Denim Collection

In collaboration with Volker Ketteniss, Soorty uses artificial intelligence to discover how technology and fashion can go hand in hand and what working with machines means for the future of the industry by owning the endless possibilities of forward-thinking solutions with HumAIn.

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The Spin Off:

How last Kingpins Amsterdam brought the industry new energy 

Maria Cristina Pavarini shares a portrait of the industry following the Kingpins Amsterdam Show. Highlights include the hard times within the industry - a 3 year pandemic, the war as well as environmental crisis like the recent earthquake that happened in Turkey which hit a major global hub for textile production, as well as less participation pointing out that brands lowered their travel budgets as well as employee numbers. The coverage also underlines how the different players of the industry are bringing a newness in this tough environment.

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RIVET:

Denim Mills Invest To Streamline Production

A story covering how denim mills are investing in conscious production recently in terms of new & smart technologies machinery to streamline their production as they began to showcase their Fall/Winter 2024-2025 fabric collections. Among the updates are Soorty’s increasing spinning capacity, increased recycled content use as well as recent investments on renewable energy.

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Textile World:

Soorty Announces Launch Of AI-Generated Denim Collection, HumAIn!

Emphasizing the human value of working together with artificial intelligence and with the launch, Soorty functions to discover how technology and fashion can go hand in hand, owning the responsibility of designing forward-thinking solutions. HumAIn, Soorty’s AI generated denim collection, unlocks these potentials, bringing forth purpose-driven designs made with responsible tools and taking consumers closer to a more sustainable future.

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FASHION UNITED:

Stretch yourself #2: Denim of the future, designed by Gen Z Diversity in Denim

The latest denim design exploration by the House of Denim Foundation x Jean School students, in collaboration with The LYCRA Company and 7 of the most progressive denim mills in the world including Soorty is covered. In the project, students used the latest innovative and sustainable stretch denim fabrics as their canvas to design and produce their garments.

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SOURCING JOURNAL:

How Soorty And Collaborators Design For Circularity

The Design for Circularity capsule collection produced in collaboration with Lenzing, Marmara Hemp, The Lycra Company and Jeanologia is covered, referenced as Soorty's commitment to making quality clothing while bringing awareness to environmental & social impact of fashion production and consumption.

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SOURCING JOURNAL:

ESG Outlook: Ebru Debbag of Soorty on Growing the Evaluation of Social Impact

Lauren Parker interviews Ebru Debbag on ESGs on both a personal and industrial level with questions tapping various topics as achievements, greenwashing, genuine social and environmental impact, sustainability, pre- and post-covid learnings and more.

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WORLD TRADE PUBLISHING:

A new direct-to-farm blueprint

Soorty Organic Cotton Initiative is showcased as a case study of direct to farm system of our day where organic farming certification frauds has caused a critic level of mistrust in the industry as an alternative that supports small holdings, rural communities & workers.

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TEXTILE WORLD:

Design for Circularity: Soorty Launches Capsule Collection With Collaborators Lenzing, The Lycra Co., Marmara Hemp, and Jeanologia

Textile World covers capsule collection Design for Circularity made by Soorty, finished with Jeanologia collectively bringing together different industry players as Lenzing, The Lycra Co. and Marmara Hemp.

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TEXTILE VALUE CHAIN:

Soorty Launches Capsule Collection

Covering the story of Design For Circularity - Soorty’s 8 piece capsule collection that highlights the power of design thinking, longevity and circularity and made collaboratively with industry players Lenzing, The Lycra Company, Marmara Hemp & Jeanologia.