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Yarns & Fibers:

Soorty uses Haelixa to track denim mill's recycled cotton

Haelixa and Soorty are collaborating on a partnership using DNA markers to trace and track Soorty’s recycled content and allow customers to transparently share it with the supply chain as well as end consumers.

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Apparel Insider:

Soorty uses Haelixa to back recycled cotton claims

Soorty, who owns a state of the art recycling facility and has repurposing at a core position in its sustainability strategy, will be offering its customers mark-track-trace options in own recycled content via partnership with Haelixa that involves DNA markers. 

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INNOVATION IN TEXTILES:

Haelixa tracing recycled cotton for Soorty

Haelixa and Soorty partner on tracing the use of recycled cotton in denim products via DNA makers, opening the door to significant, new business opportunities.

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TEXTILE WORLD:

Haelixa Marks And Traces Recycled Cotton For Soorty

Being able to prove its claims is crucial for Soorty who has a strong focus on sustainability, and recycling is a major pillar of its strategy with a current recycling proportion of around 23%. The new waste segregation system is expected to further improve the recycling proportion by another 10% yearly.

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APPAREL SEARCH:

Traceability of Recycled Cotton

Soorty will now be able to track and trace its recycled cotton use and Soorty customers will now be able inform the end consumer about their supply chain transparency efforts using a solid technological traceability solution. 

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EcoTextile:

Haelixa to track denim mill's recycled cotton

Haelixa and Soorty are collaborating on a traceability project using DNA markers to track Soorty’s recycling efforts and transparently share it with the supply chain.

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SOURCING JOURNAL:

YEAR IN REVIEW: HOW DENIM BOUNCED BACK IN 2021

Soorty called back 4 times in Rivet Magazine’s year in review with the different purpose driven initiatives launched this year.

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mr mag:

SOORTY LAUNCHES NEWEST DENIM LAUNDRY INNOVATION

Soorty has announced its newest innovation, Zero Stone, which aims to revolutionize traditional denim stonewashing.

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SOURCING JOURNAL:

A LOOK BACK AT THE YEAR IN DENIM

Isko licenses its Future Face fabric technology to Soorty.

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APPAREL NEWS:

SOORTY LAUNCHES NEWEST DENIM LAUNDRY INNOVATION

Soorty’s Zero Stone gives the stonewash appearance to denim without using pumice stones.

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ETHOS:

THIS IS WHY PAKISTAN’S LARGEST VERTICALLY INTEGRATED DENIM PRODUCER IS GOING MORE SUSTAINABLE

Soorty is already a leader in sustainable denim. Now it thinks it can do more.

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RIVET:

ACTIVEWEAR, COLLABS AND CURIOSITIES FILL SOORTY’S NEW NYC SHOWROOM

Soorty celebrated the Flatiron District facility’s opening last week, presenting its latest seasonless collection, as well as a trio of new initiatives with Lenzing, Isko and other industry influencers.

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RIVET:

NEW SILVER JEANS CO. DENIM FITS UP TO FOUR WAIST SIZES

Silver Jeans Co. is the latest denim brand to step into one-size-fits-many jeans. Mills like Calik and Soorty continue to innovate in this space to help their clients minimize online returns.

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CARVED IN BLUE:

SOORTY’S SPACED SHOWROOM GATHERS DENIM COMMUNITY IN NYC

The denim community will soon have a new hub in New York. In December, Pakistani manufacturer Soorty is launching SpaceD, a showroom and creative space that encourages innovation, inspiration and interaction.

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YARNS AND FIBERS:

Soorty latest stonewashing method eliminates need for pumice stones

Soorty launches a new stonewashing method —ZERO STONE, that provides vintage-inspired wash effects without the use of pumice stones, which have long been thought to be environmentally harmful.

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LONG JOHN:

ISKO and Soorty Launched The Future Face™ by Soorty Collection

Wouter Munnichs covers the story of the launch of the first ISKO and Soorty’s collaborative collection created by using ISKO’s innovative and patented Future Face™ technology, which allows Soorty to produce for the US market. 

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APPAREL SEARCH:

Revolutionizing Stonewash Denim

ZERO STONE – the newest pillar of Soorty’s Smart Laundry system that helps achieve the stonewash appearance in denim garments without using the conventional pumice stones. This new method allows savings of resources like water, energy & chemical.

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TEXTILE WORLD:

Soorty Launches Newest Denim Laundry Innovation: ZERO STONE

Soorty, has launched its newest, future-proof laundry innovation that will replace the traditional stonewash in the denim laundry - ZERO STONE. 

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TEXTILE WORLD ASIA:

Soorty Launches Newest Denim Laundry Innovation: ZERO STONE

Soorty’s latest laundry innovation ZERO STONE offers several environmental and social advantages in the denim world, such as minimal use of natural resources, positive effluent discharge, increase in the speed of production permitting usage of lower laser power & prevention of fabric tearing during laundry.

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APPAREL RESOURCES:

Soorty Group (Pakistan) develops ZERO STONE technology for denim garments

Soorty has unveiled its newest innovation – ZERO STONE, which is the newest pillar of Soorty’s Smart Laundry system that helps achieve the stonewash appearance in denim garments without using the conventional pumice stones.

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RIVET:

ISKO FUTURE FACE BY SOORTY PRODUCTS ARRIVE FOR US MARKET

Liz Warren covers the ISKO FUTURE FACE BY SOORTY - the first of its kind collaboration which combines the expertise from both companies, using weaving technology from Turkish denim mill Isko and production methods from Pakistan-based vertically integrated manufacturer Soorty. The line is specifically intended for the U.S. market and aligns with the comfort-first movement accelerated by the Covid-19 pandemic.

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APPAREL NEWS:

ISKO and Soorty Officially Launch New Collection

Tyler Shultz covers the story of the technology licensing agreement between ISKO and SOORTY and the launch of the ISKO FUTURE FACE BY SOORTY collection as well as the two companies ongoing sustainability efforts.

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INNOVATION IN TEXTILES:

Patented Future Face fabrics from Soorty

Soorty has launched a new denim collection for the US market based on based on Isko Future Face technology – a patented woven fabric that looks like a knit, adding comfort and drape to denim.

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DENIM FOCUS:

ISKO and Soorty Launch ISKO Future Face™ by Soorty Collection: a First-of-its-kind Collaboration 

ISKO and Soorty, two global denim powerhouses, join forces to transform and introduce new ways of working and doing business in the industry. The two companies have announced the launch of their first collaborative effort – ISKO Future Face™ by Soorty collection produced by Soorty specifically for the US market.

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TEXTILE WORLD:

ISKO and Soorty Launch ISKO Future Face™ by Soorty Collection: a First-of-its-kind Collaboration 

As people emerge from isolation after a year and a half, it’s clear that everyone has been changed by the pandemic. Clothing is yet another reminder of this unintended yet undeniable transformation.Two global denim powerhouses,  ISKO and Soorty, join forces on this time to transform and introduce new ways of working and doing business in the industry.

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THE SPIN OFF:

Recapping Kingpins

Maria Cristina Pavarini gives a recap of the latest Kingpins24 Global Show, held online October 19-21, 2021. Soorty and ISKO joined the show together to launch the ISKO Future Face™ by Soorty Collection and the story includes Asad Soorty’s and Marco Lucietti’s opinions on how and why the two denim powerhouses chose collaboration over competition following these tough times.

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FORBES:

PANGAIA’s Trailblazing Nettle Denim Is A Victory For Social Sustainability

Denim and jeans production has been highly optimized by industrial pioneers including ISKO, Soorty, Saitex, and Candiani Denim.

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MEDIA FEED:

Digital clothes have arrived. Here’s what that means

Kaitlyn Farley takes a thorough approach to digital clothing showcasing case studies and benchmark examples from multiple successful brands, including The World’s First Digital Denim Garment Soorty has prepared with The Fabricant and which is available for future-proof consumers who are willing to experiment with digitalization on FFROP - The Fabricant's storefront.

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RIVET:

Rivet 50: The Most Influential People in the Denim Industry

Our Global Executive Director of Marketing & Sales, Ebru Debbag is listed among the 50 most influential names of the industry.

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CARVED IN BLUE:

SDG 13 STEPS: HOW SOUTH ASIAN DENIM MILLS ARE EMBRACING CLIMATE ACTION

Tencel’s communication platform Carved In Blue takes a good dive into how the denim industry players are aligned with the Sustainable Development Goals to showcase the different efforts and initiatives ran to reduce the industry’s footprint. Soorty is in the list sharing some of the best practices we’re actively running in Denim Kind, the most sustainable denim production facility in the world at scale where we capture 95% of sunlight to power the sewing floor, providing 35% of our power needs. 

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TEXTILE VALUE CHAIN:

ISKO COLLABORATES WITH MORE RESEARCH TO ADVANCE CIRCULAR INNOVATIONS

Isko partnered with vertically integrated Pakistan denim manufacturer Soorty on a technology licensing agreement that brought together each company’s fabric and garment production.

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SOURCING JOURNAL:

ISKO COLLABORATES WITH MORE RESEARCH TO ADVANCE CIRCULAR INNOVATIONS

Collaborations are key for the denim mill, which in July partnered with vertically integrated Pakistan denim manufacturer Soorty on a technology licensing agreement that brought together each company’s fabric and garment production—a move that challenged the traditional notion of competition.

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DAWN:

10 firms commit to zero greenhouse gas emissions

The commitment to net zero by the coalition, Net Zero Pakistan, was reaffirmed at a roundtable convened by the Pakistan Environment Trust, British High Commission and Pakistan Textile Council and Soorty is among the ten companies across textile and fast moving consumer goods sectors, who are the first to commit to the goal.

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BUSINESS RECORDER:

Climate hazards: ‘Climate change becomes everyone’s business,’ says Shamshad

A coalition for Pakistan’s private sector has been launched by the Pakistan Environment Trust, where leading companies including Soorty have shown their climate stewardship to deliver net zero greenhouse gas emissions (GHG) at the corporate level – nine companies across textile and FMCG sectors are the first to commit to this goal.

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RIVET:

HOW MILLS ARE ADJUSTING TO COMFORT’S NEW DEFINITION

Angela Velasquez covers an entire story focused around comfort as the consumer is adjusting to a work-from-home lifestyle making comfort a non-negotiable quality that is forging a new type of accessible luxury in fashion.

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STYLISH AND SUSTAINABLE:

THE STORY BEHIND YOUR JEANS

Sabrina Joy invites our Global Executive Director of Marketing & Sales, Ebru Debbag, to her podcast series to have a laid back, fun talk about sustainable denim and how consumers can be aware of the choices they make and the impact that brings along.

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YARNS AND FIBERS:

Green Story and Soorty collaborates on a Life Cycle Analysis

Supply Chain Transparency: Soorty, Pakistan’s largest vertically integrated denim manufacturer, has collaborated with Green Story on an extensive Life Cycle Analysis of their products to demonstrate how and why smart denim purchases may help society move toward a more responsible journey.

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DENIMS AND JEANS:

Jeans Redesign–An Evaluation On Recycled Content Commitments

Denims & Jeans cover the story of Ellen MacArthur Foundation’s Jeans Redesign project covering the commitments the participant including Soorty has made and all the details about what is being produced, when it’s going to be on the market and the changes this will offer to the industry.

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FIBRE2FASHION:

Pakistan's Soorty partners with Green Story for life cycle analysis

Soorty has partnered with Green Story on an extensive Life Cycle Analysis of their products to show how and why making smart denim purchases can help society on a more responsible journey. Green Story uses data-led technology to measure the impact of production process and brings them together with easy-to-understand visuals.

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DENIM FOCUS:

Soorty and Green Story Partner on Life Cycle Analysis

Soorty, Pakistan’s largest vertically integrated denim producer, is pleased to announce their partnership with Green Story on an extensive Life Cycle Analysis of their products. This will show how and why making smart denim purchases can help society on a more responsible journey.

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HEDDELS:

Soorty Launches Organic Cotton Initiative in Rural Pakistan

Denim producer Soorty’s vertical integration just got a little bit taller with their first foray into cotton farming. The Soorty Organic Cotton Initiative (SOCI) is a partnership between the Karachi-based manufacturer, the Pakistan division of the World Wildlife Fund, the Balochistan Department of Agricultural Extension, and with input and advisement from the Laudes Foundation.

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The Spin Off:

Why these two denim producers join forces

Global denim manufacturer Isko recently signed a landmark technology licensing agreement–specifically for the US market–with Soorty, a specialized denim and garment manufacturer. The collaboration is expected to combine Isko’s expertise in creating patented technologies with Soorty’s ability in vertical denim and garment manufacturing.

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California Apparel News:

ISKO, Soorty Team Up for Unique Collaboration

The partnership marks a business model that is a first in the industry and could change working practices and increase value for the entire market through new collaborations. ISKO and Soorty are at the forefront of sustainability, inclusivity, technology and education in the industry. The common goals make the partnership a perfect alignment.

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RIVET:

Isko Licenses Fabric Tech to Soorty for Garment Collection

A new partnership in the denim supply chain challenges the traditional notions of competition. Isko and Soorty, the vertically integrated denim manufacturer based in Pakistan, announced this week the signing of a “landmark” technology licensing agreement that brings the companies together for the production of fabric and garment collections.

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WWD:

Isko, Soorty, Collaborate to Launch Fabric and Garment Collection

The brands partnered to produce fabric and garment collections by way of a “shared approach.”

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FAST COMPANY:

Everyone From Gucci to LV is Betting Big on Digital Fashion

We carry the pride of being the future proof pioneers of our industry & having launched  The World’s First Digital Denim Garment in collaboration with The Fabricant +3 years ago, when digital fashion was still barely adopted by many. Today, digital fashion is no longer the myth it once used to be. Fast Company covers how digitalization in fashion has evolved over time and the potential it has.

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SOURCING JOURNAL:

Soorty Refreshes Seasonless Collection with Size Inclusivity in Mind

Sourcing Journal covers how Soorty is now inclusive inside & out putting a special emphasis on our latest efforts such as our inclusive working space initiative embracing disabilities and diversity in the workforce, our 2nd seasonless collection and taking genuine, actual steps towards clothing that can be worn all year long, which would in turn reduce the amount of waste generated by the industry. 

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HI-TECH CHIC:

Soorty Seeks to Drive an Organic Cotton Revolution with New Partnership and Initiative

Following our launch of SOCI - Soorty Organic Cotton Initiative, the article covers Soorty's aim to reach out to all the farmers from Balochistan & identify receptive communities looking to transform their holdings into exclusively organic farmlands over the long term, in partnership with pioneers of organic cotton farming; WWF-Pakistan, and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation.

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DENIM FOCUS:

Soorty Launches New Seasonless II Collection & Continues to Innovate with Sustainability and Production Practices

Denim Focus covers the launch of our second Seasonless collection in detail going in and out of our different concepts and showing why less is actually more. The article highlights why the seasonal calendar is no longer relatable and how producing less with more meaningful offers is the way forward when considering true and genuine social and environmental sustainability.

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FASHION UNITED:

Denim innovations: How brands are cleaning up the industry

In their industry focused article about the different industry players’ attempts and efforts to reduce textile waste, and the footprint our clothing brings along, Fashion United talks about Soorty’s state of the art recycling facility which now has a capacity of repurposing 300 tonnes / month for jeans that are no longer wanted, to reintroduce them into the value chain and close the loop.

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SOURCING JOURNAL:

Soorty Launches Organic Cotton Initiative in Pakistan

Sourcing Journal announces the launch of Soorty Organic Cotton Initiative, which for us holds a great potential in bridging digitalization, trustability, transparency and traceability as well as social and environmental responsibility.

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SOURCING JOURNAL:

Bridging the Gender Gap

In their article covering the efforts of the different industry players’ to bridge the gender gap, Sourcing Journal highlights the step we took towards a more sustainable future by not only adopting environmentally responsible practices but also making core changes like designing our fabrics with purpose to be innovative, seasonless, genderless and more fluid to be versatile enough that they can be easily be used all year long as key pieces of a trans seasonal wardrobe.

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ECOTEXTILE:

Soorty Launches Organic Cotton Initiative

As customers are more cautious about the footprint of the clothes they wear, and the impact they have on the future, on societies and on the environment, regenerative farming gains a key position to bring positive change. We see DENIM AS A POWER OF GOOD and this social and environmental good is what we have been aiming with SOCI. EcoTextile covers the launch.

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JUST STYLE:

Pakistan’s Soorty aims to drive organic cotton revolution

Just Style announces the launch of Soorty Organic Cotton Initiative, which for us holds a great potential in bridging digitalization, trustability, transparency and traceability as well as social and environmental responsibility.

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Carved In Blue:

Soorty Says So Long To Seasons In Sustainability Move

This past year has given the fashion industry time to reconsider how it operates. With closed stores, inventory piled up and quickly became outdated as the season changed. Carved In Blue covers how Soorty is breaking free from what it sees as a broken fashion system by ditching traditional seasons in favor of timeless designs. 

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California Apparel News:

Inside The Industry

Following our recent achievements of one gold & one core certification from the Alliance for Water Stewardship (AWS) coming from a region that is noted as at high risk for water scarcity by the United Nations, California Apparel News records our efforts to draw  framework for more sustainable local water resources.

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Sourcing Journal:

Soorty Achieves Alliance for Water Stewardship Gold Status

Following our recent achievements of one gold certification & one core certification from the Alliance for Water Stewardship (AWS), Liz Warren covers the story as an accomplishment for both Soorty and Pakistan as we became the first company to attain this status in the country across all sectors, noting that Soorty has “pushed its water stewardship performance to the next level.”

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Alliance for Water Stewardship:

#WomenInWater - Nazia’s Story

Alliance For Water Stewardship, the global membership collaboration that promotes a universal framework for more sustainable local water resources, covers the story of our Sustainability and Water Management Manager, Nazia Mughal on Women’s Day and her passion towards bringing positive change to our planet through her work.

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The Spin Off:

How Pakistan’s denim industry bets on women’s empowerment

Following International Women’s Day, Maria Cristina Paverina covers a selection of social initiatives of Soorty showing its commitment to environmental and social sustainability via various touch points that offer equal work opportunities. The story covers SEWS - Soorty Enhancing Women Service in detail, which is an initiative launched in 2018 and now further strengthened with the aim to reinforce women’s empowerment, increase the participation rate and the employability of women in the denim industry.

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sourcing journal:

Soorty Debuts Size-Inclusive Solution for Jeans

Fitting efficiency becomes more critical than ever as consumers hesitate to go back to brick & mortar stores and switch to online shopping instead. RESYNC, our one size fits all technology and step forward towards inclusive fashion with a science supported conscious way of using what is limited and waste no more, is recently covered in Rivet Magazine by Liz Warren. 

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GREEN MATTERS:

How to Tell if Your Jeans Were Made Sustainably

Lizzy Rosenberg shares hints and details about what makes certain denim fabrics more environmentally and socially responsible than others in her latest article, covering our MINUS ZERO WASTE approach with an highlight to our sustainable manufacturing methods.

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Long john:

The Seasonless Approach By Denim Mill Soorty

For decades, the seasonal calendar has served the industry well. With climate emergency becoming a reality, the weather changing from blistering heat to heavy rain in a matter of hours, do we need seasons in fashion as we used to? With the digital age and ease of access to products from different countries, continents, and climates, can we enforce a certain season to all customers? How and why we’ve decided to launch our first Seasonless Collection is covered by Wouter Munnichs.

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the spın off:

Plant-based neoprene, merino eco-mixes and flexible size denim will lead fashion

Maria Christina Pavari covers our new concept RESYNC in her selection of pioneering denim innovations. RESYNC is our one-size-fits-all technology aimed to support size inclusivity while avoiding an overproduction of waste from the fashion industry.

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the spın off:

Label to Watch: Oak & Acorn

In her interview with Miko Underwood, the founder and designer of Oak & Acorn (Harlem’s first sustainable denim brand), Maria Christina Pavari covers the story behind the brand and the values driving its evolution today, along with our collaboration also strongly connected to these values.

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SPORTSWEAR INTERNATIONAL:

Highlights of some of the most innovative sustainable developments from the fashion industry

Smart Blue - our latest collaboration with Garmon Chemicals showing how less can be more. Smart Blue is a new pillar of Soorty's Smart Laundry set up and radically reduces the use of water and implements zero discharge of hazardous chemicals while providing IRL environmental savings records per each wash. 

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heddels:

Miko Underwood Explores the Untold Story of Denim with Oak & Acorn

Miko Underwood, founder of Oak & Acorn tells Heddels how she dreams of her brand to be a platform that highlights the historical inequalities of denim that also charts a course of how denim can empower workers while minimizing the impact it has on the planet in the second chapter of the interview with David Shuck, along with her experience with working with Soorty.

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heddels:

Soorty on Their Work With Emerging Denim Label Oak & Acorn

David Shuck of Heddels interviewed our team members behind the Soorty x Oak & Acorn Collaboration - Ebru Debbag, Executive Director Global Sales & Marketing; Melissa Urbina, US Manager of Design & Product Development; and Umer Rehman, Vice President of Marketing. Oak & Acorn is the first sustainability focused denim brand out of Harlem aiming to tell the “The Untold History of American Denim” and this unusual collaboration was driven by one thing only: shared values.

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sourcıng journal:

Soorty’s New Prism Project Targets an Inclusive and Diverse Workplace

Our latest CSR initiative, the Prism Project is a program designed to create an inclusive workplace embracing disabilities and diversity in the workforce. Angela Velasquez of Rivet Magazine interviewed our CSR Manager, Mobeen Chughtai on how Soorty is using Denim As A Power Of Good to make positive and lasting impact.

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LONG JOHN:

Interview With Eda Dikmen

Our lives and business as usual has changed dramatically with the unprecedented crisis of covid19, so much loss in so little time and the shifts we had to adapt quickly drove us to new ways of doing business. 

 

Founder of Long John Magazine, Wouter Munnichs, interviewed our Marketing & Communications Manager Eda Dikmen about business as usual in Soorty pre- and post-covid19, and future possibilities to discover in the days to come.

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CEE ARE DEE - Denim Development: Talking tech, sustainability and ethics with Soorty Enterprises

Eda Dikmen, our Marketing and Communications Manager had an in-depth interview with Matt Wilson of @ceearedee for his latest vlog on youtube. The detailed conversation tackles multiple aspects of responsible denim production, covering tech, sustainability and ethics showing why and how we see DENIM AS A POWER OF GOOD. 

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VOGUE BUSINESS: 

The fight for clean and recyclable denim

Denim manufacturing is one of the fashion industry’s most chemical & water intensive sectors. Between the pressure to minimize costs and the processes that give denim what consumers want, it’s not easy to eliminate those impacts.

Vogue Business covers the Jeans Redesign project launched by the Ellen MacArthur Foundation we are proud to be part of.

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FORBES: 

Virtual Catwalks & Digital Fashion: How COVID-19 Is Changing The Fashion Industry

What impact will the COVID-19 crisis have on reshaping the fashion industry? When we get back on our feet, how will the fashion industry have changed? 

 

Brooke Islam covers how the pandemic is changing business as usual for fashion. We are happy to be featured and see our collaboration with The Fabricant - The World’s First Digital Denim Garment.

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FORBES: 

Does Ranking Fashion Companies By Sustainability Commitments Actually Help The Industry To Improve?

Brooke Islam tackles the vital issue our industry should be questioning - the fact that many brands are still hiding behind greenwash rather than committing to a real action against the polluting processes within the supply chain with suggestive transparency and traceability measures that can be taken.

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HEDDELS:
DENIM KIND: Future Of Fashion At Scale  

David Shuck from Heddels interviews Asad Soorty and Eda Dikmen on Soorty’s Denim Kind about the innovations and philosophy behind it.

Denim Kind is becoming the most environmentally-conscious and resource efficient place to produce denim in the world. Welcoming the bright, promising future of fashion at scale. 

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HEDDELS:

Ebru Debbağ Talks Sustainability
 

Heddels' David Shuck interviews our Executive Director of Marketing and Sales, Ebru Debbag covering the philosophy behind The Climate Jeans as well as getting to know better how we, at Soorty, approach sustainability. 

Have a look to learn about Soorty's responsible efforts as well as vision for future.

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HEDDELS:

Soorty’s Future Possibilities Platform of Transparent Information to Inform, Inspire and Engage

Heddels tackles what sustainability means to us and why we define ourselves as a responsible company. This time we've been covering our latest innovations like C2C, FIX-D - the world's first water free garment dyeing technology - and the recycled family we're offering as examples of how Soorty makes more and a better use of the limited resources we've got.

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HEDDELS:

Soorty is Pioneering Recycled Fabrics and Water-Free Garment Dyeing 

With the world barreling ever deeper into climate change, the impact of the fashion industry cannot be understated. Even so, the topic of sustainability stays complex and confusing So we have worked together with Heddels to go over our efforts and practices in sustainable production as well as our thoughts on sustainability. 

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HEDDELS:

Soorty’s C2C Gold Certified Line is Among the Most Sustainable

Cradle to Cradle - our design focused production philosophy focuses on circularity and a continuous closed loop that aims to waste no more. As we are the pioneers of the C2C denim production within the industry, our products are assured for material health, material re-utilization, renewable energy, water stewardship, and social fairness.

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CSO MAGAZINE:

YEAR IN REVIEW - Soorty

While Pakistan is expected to be the 8th most climate crisis-affected country, consciousness and responsibility is thriving a change against this. With well put strategies & investments we are working hard to bring sustainable transformation.

The review covers our different approaches - C2C, laundry changes, different CSR projects on forestation and gender equality, as well as Soorty water initiative.

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BUSINESS CHIEF MAGAZINE:

Growth Through Sustainable Transformation

We, at Soorty, see DENIM AS A POWER OF GOOD - a tool to bring positive change to our planet. Business Chief Magazine interviews Asad Soorty, Sarfraz Cheema and Mobeen Ahmed Chughtai on how we’re fighting Pakistan's huge climate change problem and how we're disrupting the industry as we change for better.

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