ETHOS:
Anthropologie and Kiss the Ground Partner on Regenerative Collection
Ethos covers the exclusive collaboration between Anthropologie & Kiss the Ground which aims to promote regenerative agriculture, emphasizing sustainable farming practices with a $100,000 annual donation and a commitment to ethical sourcing. In addition to the two brands the news features the Australian footwear giant UGG and Soorty as pioneers of sustainability and regeneration in the fashion industry through innovative initiatives aimed at promoting regenerative agriculture.
RIVET:
Rivet Spring 2024 Digital Issue
The Spring 2024 edition of Rivet magazine features comprehensive coverage of Soorty's premium innovations. Included in is a full-page advertisement spotlighting the upcoming launch of ShapeSync, a targeted shaping technology developed in exclusive collaboration with The LYCRA Company. Additionally, interviews with Noman Nadir Khan explore smart and responsible dyeing innovations, while another with Ebru Debbag discusses the new collection and innovations offered by Soorty.
RIVET:
SOORTY LAUNCHES REGENAGRI INITIATIVE IN PAKISTAN
With Soorty Regenagri Initiative (SRI), launched in collaboration with REEDS, Soorty seeks to produce cotton in a more environmentally friendly manner that fosters transparency and traceability throughout the supply chain. By implementing regenerative agricultural practices, SRI focuses on enhancing soil health, conserving biodiversity, reducing chemical dependency, and promoting water conservation.
The Spin Off:
How Soorty is stepping in regenerative agriculture
Soorty has recently announced the launch of the Soorty Regenagri Initiative. With SRI, Soorty not only seeks to produce cotton in a more environmentally friendly manner that fosters transparency and traceability throughout the supply chain, but also aims to uplift local farming communities.
Inside Denim:
Soorty shows off new regenagri initiative with REEDS
Soorty has officially launched new regenerative cotton programme Soorty Regenagri Initiative (SRI) in tandem with non-profit REEDS (Rural Education and Economic Development Society). Digital tracing technologies also track and document the fibre “from seed to fabric.
Textalks:
Regenerative Agriculture initiative launched last year to produce 1225 ton of cotton fiber
A 5000-acre project launched last year under Soorty Regenagri Initiative (SRI) is expected to yield 1225 ton of cotton fiber this year, the yield will come from 1100 small farmers who were facilitated through REEDS.
Technical Textiles:
Soorty Launches Pakistan’s First Regenagri Initiative for Regenerative, Traceable, and Dependable Sourcing
To advance sustainable practices within the textile industry, Soorty announced the launch of the Soorty Regenagri Initiative, a landmark project in collaboration with REEDS. This return to harmony with nature promises to restore soil health, rebuild climate resilience, and create a sustainable legacy for generations to come.
Just Style:
Soorty launches Pakistan regenerative agriculture project to boost traceability
Soorty has recently launched SRI, which benefits the agricultural community by promoting farmer health and facilitating ecosystem restoration which is vital for ensuring long-term soil sustainability, and the textile industry at large.
Global Data:
Soorty launches Pakistan regenerative agriculture project to boost traceability
Soorty launched the Soorty Regenagri Initiative, training farmers with regenerative farming practices that not only yield immediate environmental benefits but also promise long-term prosperity and sustainability. The project is projected to yield approximately 1,225 metric tons of cotton this year, providing tangible evidence of the initiative's scale and impact.
Textile Insights:
Soorty Launches Regenerative Cotton Project In Pakistan
Soorty has launched the Soorty Regenagri Initiative (SRI) in collaboration with the Rural Education & Economic Development Society to advance sustainable practices in Pakistan. SRI is driven by the philosophy that coexistence with nature can lead to more sustainable outcomes for the environment.
Apparel Views:
SOORTY LAUNCHES PAKISTAN REGENERATIVE AGRICULTURE PROJECT FOR TRACEABILITY BOOST
Soorty’s Regenagri Initiative has been developed with REEDS and is aimed at revitalising agricultural ecosystems through regenerative farming. The initiative promises to restore soil health, rebuild climate resilience, and create a sustainable legacy for generations to come.
Fashionating The World:
SOORTY BOOSTS SUSTAINABLE DENIM WITH NEW REGENAGRI INITIATIVE
Soorty is tackling environmental challenges head-on with their innovative Regenagri Initiative. Launched in collaboration with REEDS SRI, seeks to demonstrate that ecological restoration and premium cotton production can coexist harmoniously.
CALIFORNIA APPAREL NEWS:
New Blues: The Denim Industry Heads Into 2024
On the industry focus section, Dorothy Crouch asks experts and leaders including Eda Dikmen, Soorty’s Marketing & Communications Manager, their opinions on how the denim ecosystem will evolve in 2024, questioning what priorities in design, sourcing and/or manufacturing will determine the direction of the industry.
DENIM FOCUS:
Soorty Unveils Sustainability Loop Model and Philosophy, Paving the Way for a Greener Future
Denim Focus covers Soorty's revolutionary Sustainability Loop Model and Philosophy, a forward-thinking initiative which aims to redefine the fashion landscape by integrating circular principles into every facet of the company’s operations from Responsible Sourcing to Closed-loop Production and End-of-Life Solutions.
trend hunter:
Soorty Debuts an Updated Website, with an Emphasis on User-Friendliness
Global denim and jeans production leader Soorty recently updated its website. The upgraded platform embodies the values of innovation and transparency, taking visitors on the "DenimKind Journey,” which provides insights into Soorty's vertically integrated approach to production.
Fashion United:
Embark on the DenimKind Journey with Soorty's Renewed Website
Fashion United covers Soorty’s renewed website as a vibrant platform that promises to redefine the industry landscape, reflecting Soorty’s passion for creating a more compassionate denim experience embodying the company's ethos of innovation, sustainability, and ethical production.
Sourcing Journal:
Tapestry in Illinois Energy Partnership to Power Homes for 20 Years
Claire Wilson’s story covers the multiple examples of fashion industry players investing in renewable, green energy to source their operations and among them is mentioned Soorty which has invested in solar panels as well as wind tribune farms.
Sourcing Journal:
PAKISTAN’S SOORTY WANTS HELP SCALING ORGANIC COTTON INITIATIVE
ALEXANDRA HARRELL recaps Sourcing Journal’s Fall Summit that took place on Nov. 2, where Ebru Debbag, Soorty’s Executive Director of Global Marketing & Sales reflected on why vertical production is essential, its organic cotton initiative and issued a call to arms during a conversation Kate Nishimura.
Sourcing Journal:
SPRING/SUMMER 2025 PREVIEW: KEY COLORS TO WATCH IN DENIM
A detailed report on new colors and dyeing innovations offered by mills around the world before the SS25 launches in Kingpins Amsterdam. Soorty’s eco-conscious overdyeing technology Black Theory, new coating technique made from wood waste as an alternative to petroleum-based dyestuffs EarthArt as well as new laundry innovation FadeO are covered.
TEXTILE VALUE CHAIN:
DENIM MILLS: PERFECT FOR HEAT WAVES AND COMFORT
In response to the diverse expectations of the SS2025 market, denim manufacturers are gearing up to offer an array of jeans, spanning different weights and cuts. Highlights include Soorty’s collection of lightweight denim fabrics, DenimLITE.
Sourcing Journal:
Trippin’blue To Focus On Denim Sustainability, R&D And More
Angela Velasquez covers the online Latin American denim event Trippin’blue organized by the consultancy Be Disobedient which hosts pioneering names of the industry like Tonello, Renewcell, HMS, The New Denim Project, Soorty and more.
The Spin Off:
What Trippin’ Blue sees for Latin American denim’s future
Maria Cristina Pavarini covers the 5th edition of the online event Trippin’ Blue targeting the Latin Americas, and taking place in Spanish. The virtual get together will host players from the creative & productive stages of the jeanswear industry, sharing denim innovations from mill to retail.
Fageb Wasanni:
Soorty Introduces HumAIn Chapter 2: The Future of Denim
The online mag specialized in XXI century technologies covers the second phase of Soorty’s AI generated collection, HumAIn: "Soorty, a leading denim manufacturer based in Pakistan, is revolutionizing the fashion industry. This innovative denim capsule combines the power of AI with cutting-edge design techniques to deliver a range of unique denim washes, garment finishes, and unconventional silhouettes.”
Apparel Resources:
Soorty drops collection, showcases fusion of innovation and sustainability
Apparel Resources covers Soorty’s FW2425 collection Looking Back to Move Forward which brings together different concepts and initiatives that highlight Soorty’s commitment to sustainability and innovation such as responsible over-dyeing techniques, laser ready fabrics, recycled fiber content, high performance denim fabrics and more.
Sourcing Journal:
SOORTY LOOKS BACK TO MOVE FORWARD IN NEW COLLECTION
The past inspires the future. That’s the underlying message behind Soorty’s Fall/Winter 2024-2025 collection “Looking Back to Move Forward” which studies the past, present and future of denim fashion and examines how denim evolves with culture & how it honors the past by using innovative materials and technologies.
Yarns & Fibers:
Soorty's Innovative Collection Redefines Denim Fashion
Soorty, is making a big impact in the fashion world with their latest collection titled "Looking Back to Move Forward.” Which reflects Soorty's dedication to being environmentally friendly and innovative and includes various sub-collections that bring together smart technologies which reducing their carbon footprint, offer high-performance denim that stretches easily and maintaining as well as adaptive and inclusive denim.
DENIM FOCUS:
Soorty Unveils HumAIn Chapter 2: A Revolutionary Leap in AI Denim Fashion
In a groundbreaking move that fuses cutting-edge technology with fashion, Pakistan-based denim manufacturer Soorty has taken the fashion world by storm with its latest AI-created denim collection, HumAIn Chapter 2.
APPAREL INSIDER:
Tracing solutions - A market Overview
Pioneering traceability technologies are now able to track the footprint of textile fibres as they make their way around the world. Holly Berger, marketing director of Haelixa, shares some examples and their potential for transforming the way we relate to supply chains including the ongoing partnership with Soorty with the DNA markers.
TS2 SPACE:
Soorty Explores AI’s Impact on Denim Industry
Soorty unveiled its second AI-generated denim collection, HumAIn Chapter 2, at its New York City showroom which builds on the success of the digital collection launched at Kingpins Amsterdam in April. Soorty enlisted the help of Denim Dudes to guide the trend direction.
Retail Customer Experience:
AI denim? Soorty launches HumAIn Chapter 2 collection
AI may be the hottest buzzword in tech right now, with ChatGPT and similar products revolutionizing everything from content creation to areas of the food and service industries; but is fashion next? Soorty, a Pakistan-based denim manufacturer, has launched its AI-created denim collection HumAIn Chapter 2.
TS2 SPACE:
Soorty Introduces AI-Generated Denim Collection
Soorty has unveiled HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM and Denim Dudes. The collection was debuted at the company’s NY showroom last week with a specially curated workshop and aims to explore how artificial intelligence can revolutionize the denim industry.
Sourcing Journal:
AI CAN’T SAY NO: SOORTY’S LATEST GENERATIVE DENIM COLLECTION
Building off the digital fashion collection presented at Kingpins Amsterdam in April, Soorty debuted HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM at its NY showroom last week. They brought on additional creative help from the Denim Dudes to guide trend direction.
The Spin Off:
Discover Soorty's next step in AI-generated creativity
Soorty, has recently released Humain Chapter 2, the latest edition of its innovative AI-generated denim collection during a recent event held in New York on 18 July and during Kingpins NY. For the occasion, they presented a selection of ten denim outfits curated by a joint collaboration between Volker Ketteniss, and trend experts & denim influencers Denim Dudes.
Sourcing Journal:
BLUE CAST: SOORTY’S EDA DIKMEN ON ADVANCING CREATIVITY WITH AI
The five-pocket jean is a timeless classic for a reason. But sometimes it’s beneficial to shake up denim silhouettes. Recently, Soorty used artificial intelligence as an antidote to the industry’s sameness. Dubbed HumAIn, the project uses AI as a tool rather than a replacement for the human touch in design. Marketing & Communications Manager Eda Dikmen chats with Tuncay Kilickan on their latest podcast about the project.
Fashion Trendsetter:
SOORTY UNVEILS HUMAIN CHAPTER 2
Soorty, a premier vertically integrated denim manufacturer from Pakistan, proudly announces HumAIn Chapter 2, the latest edition of their innovative AI-generated denim collection, a groundbreaking AI-Generated denim collection in collaboration with Volker Ketteniss & the Denim Dudes.
Livid Magazine:
INTRODUCING SOORTY’S HUMAIN CHAPTER 2: A REVOLUTIONARY AI-GENERATED DENIM COLLECTION
Soorty continues to push the boundaries of technology and fashion innovation, showcasing further remarkable results of their creative fusion in their latest collaboration with Volker Ketteniss and the Denim Dudes.
Pinker Moda:
The 9 Most Sustainable Jeans Models on The Market
The Spanish Fashion Online Magazine gives a list of responsible denim options available on the market through an interview made with industry experts including Soorty’s Ebru Debbag who highlights sustainability options and business models that include responsible material and processes as well as an understanding of making clothes last with a longevity perspective.
Apparel Views:
FTC, HAELIXA PARTNER TO PROMOTE TRANSPARENT SUPPLY CHAIN
Swiss cashmere organization FTC collaborated with Haelixa on a case study for physical verification. Highlighting the importance of traceability of the clothes we wear, the coverage gives emphasis to Haelixa’s long standing partners including Soorty.
Yarns and Fibers:
FTC, Haelixa partner to promote transparent supply chain
Swiss cashmere organization FTC collaborated with Haelixa on a case study for physical verification. Highlighting the importance of traceability of the clothes we wear, the coverage gives emphasis to Haelixa’s long standing partners including Soorty.
Textile World Asia:
Soorty Joins The CSN, Reinforcing Commitment To Circular Fashion Solutions
Circular solutions are essential for the fashion industry’s sustainability and ethical development, and Soorty is at the forefront of offering such solutions. The latest initiative is the producer joining CSN, CIRCULOSE® Supplier Network while their projects also include Soorty’s branded recycled fiber solutions, Second Life, transparent information platform, Future Possibilities, own LCA studies in addition to a continuous dedication in using responsible materials and processes.
Sourcing Journal:
Using Forensic Testing for Raw Material Traceability
The article emphasizes the importance physical traceability in the fashion industry as it provides a full visibility of the value chain, identifying suppliers & all actors up to raw material providers, and proactively engage with them to prevent and mitigate environmental / social risks and impacts. Soorty’s long-standing partnership with Haelixa on raw and recycled cotton is highlighted as one of the solution offers.
The Spin Off:
How Renewcell is expanding its suppliers’ network
Renewcell, the sustain-tech company that developed a patented process for recycling cellulosic textile waste into a new material called Circulose, launches CSN - the Circulose Supplier Network which includes Soorty too, with 47 enterprises (yarn & textile producers).
Apparel News:
Industry Focus: Denim - The Style, Manufacturing Trends That Will Become Classic Denim Staples
California Apparel News asked some of the industry’s most-passionate blue bloods "What current denim trend do you foresee becoming a classic, and what do you believe the next fresh, groundbreaking trend will be?” and among the interviewees is Soorty’s Marketing & Communications Manager, Eda Dikmen.
Sourcing Journal:
ARTISTIC FABRIC MILLS AND PAKISTAN WWF DIVE INTO ORGANIC COTTON
Sourcing Journal covers the story of increasing practices of organic cotton farming in Pakistan, the world’s fifth largest producer of cotton, according to the UN, giving a special emphasis to Soorty’s Organic Cotton Initiative SOCI.
Inside Out:
HumAIn, Soorty’s AI generated denim collection
HumAIn, Soorty’s AI generated denim collection made in a creative collaboration with Volker Ketteniss is mentioned in the SS23 issue of Inside Outdoor Magazine together with the company's other digital-fashion initiatives such as 3D fashion & denim design.
The Spin Off:
HOUSE OF DENIM X JEANS SCHOOL EXPLORES GENDER-FLUID DENIM'S EVOLUTION
House of Denim Foundation launches the second Stretch Yourself project, in collaboration with Jeans School & The Lycra Company as well as seven denim mills including Soorty. The theme is Diversity in Denim, devising the future of stretch denim according to a gender-fluid and multi-functional purpose driven world.
The Spin Off:
WILL AI MAKE OUR LIVES–AND THE FASHION INDUSTRY–BETTER?
Is AI the future? G-Star, Soorty, Prada Group, Zegna, Zalando think so. Brands like #GStar and denim specialists like #Soorty have started to create their own generative AI-designed collections, along with other players that have started creating their own digital showrooms and collections during the pandemic, created metaverse art pieces & fashion weeks already taking place for the 2nd year in 2023. Maria Cristina Pavarini questions "Will AI make our lives–and the fashion industry–better?" on her latest article.
INSIDE DENIM:
Soorty’s HumAIn brings the human eye to AI
A new collection of Soorty-made denims for both virtual and material-world consumption, HumAIn, follows a creative collaboration between the producer and Volker Ketteniss. The vertical manufacturer has been pursuing “digital denim” design systems and technologies for around five years now.
The Spin Off:
Discover HumAIn, Soorty's AI-generated collection
Maria Cristina Pavarini covers the story of HumAIn, Soorty’s AI-generated denim collection created in collaboration with Volker Ketteniss. Despite the topic is still being controversial, the new project started by Soorty aims to emphasize the human value of working together with artificial intelligence and explore new solutions focused on forward-thinking with the aim to discover how technology and fashion can go hand in hand.
RIVET:
F/W 24-25 Preview: Denim Mills Unveil New Sustainable Strategies
Angela Velasquez shares a recap of how mills preparing to launch their Fall/Winter 2024-2025 fabric collections following Kingpins Amsterdam show. Smart and responsible processes, circular designs and low-impact dyes are the framework for new sustainable concepts are covered in the story, including Soorty’s focus on longevity, durability, SOCI and more.
Fashion Trendsetter:
Soorty’s Ai-Generated Denim Collection, HumAIn
Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, has announced their AI-generated denim collection, HumAIn, in collaboration with internationally recognized trend forecaster, menswear designer and content director Volker Ketteniss.
WeAr Magazine:
Hope For A Better Denim Industry: Positive Changes And Goals To Be Achieved
WeAr Denim interviews experts to share their vision for what gives them optimism when thinking about the future of the fashion and denim industry, as well as the most important pursuit on an individual or corporate level. Among the interviewees is Eda Dikmen, Soorty’s marketing and communications manager.
TEXTILE EVOLUTION:
Soorty launches AI-generated collection
Denim manufacturer Soorty has announced the launch of a new collection with a difference - the designs were partly generated by artificial intelligence (AI). The 'HumAIn' collection is a collaboration with designer Volker Ketteniss who used AI to generate the designs and create a digital collection of over 50 looks and two physical pieces.
TEXTILE VALUE CHAIN:
Launch Of Ai-Generated Denim Collection, HumAIn, Announced By Soorty
Soorty functions to find out how technology and fashion can coexist, emphasising the human worth of collaborating with artificial intelligence and with the launch, and taking responsibility for generating innovative solutions. By releasing purpose-driven designs developed with ethical tools and bringing customers closer to a sustainable future, HumAIn unleashes these potentials.
Textile & Fashion:
Soorty Launches HumAIn, an AI-Generated Denim Collection
In collaboration with Volker Ketteniss, Soorty uses artificial intelligence to discover how technology and fashion can go hand in hand and what working with machines means for the future of the industry by owning the endless possibilities of forward-thinking solutions with HumAIn.
The Spin Off:
How last Kingpins Amsterdam brought the industry new energy
Maria Cristina Pavarini shares a portrait of the industry following the Kingpins Amsterdam Show. Highlights include the hard times within the industry - a 3 year pandemic, the war as well as environmental crisis like the recent earthquake that happened in Turkey which hit a major global hub for textile production, as well as less participation pointing out that brands lowered their travel budgets as well as employee numbers. The coverage also underlines how the different players of the industry are bringing a newness in this tough environment.
RIVET:
Denim Mills Invest To Streamline Production
A story covering how denim mills are investing in conscious production recently in terms of new & smart technologies machinery to streamline their production as they began to showcase their Fall/Winter 2024-2025 fabric collections. Among the updates are Soorty’s increasing spinning capacity, increased recycled content use as well as recent investments on renewable energy.
Textile World:
Soorty Announces Launch Of AI-Generated Denim Collection, HumAIn!
Emphasizing the human value of working together with artificial intelligence and with the launch, Soorty functions to discover how technology and fashion can go hand in hand, owning the responsibility of designing forward-thinking solutions. HumAIn, Soorty’s AI generated denim collection, unlocks these potentials, bringing forth purpose-driven designs made with responsible tools and taking consumers closer to a more sustainable future.
FASHION UNITED:
Stretch yourself #2: Denim of the future, designed by Gen Z Diversity in Denim
The latest denim design exploration by the House of Denim Foundation x Jean School students, in collaboration with The LYCRA Company and 7 of the most progressive denim mills in the world including Soorty is covered. In the project, students used the latest innovative and sustainable stretch denim fabrics as their canvas to design and produce their garments.
SOURCING JOURNAL:
How Soorty And Collaborators Design For Circularity
The Design for Circularity capsule collection produced in collaboration with Lenzing, Marmara Hemp, The Lycra Company and Jeanologia is covered, referenced as Soorty's commitment to making quality clothing while bringing awareness to environmental & social impact of fashion production and consumption.
SOURCING JOURNAL:
ESG Outlook: Ebru Debbag of Soorty on Growing the Evaluation of Social Impact
Lauren Parker interviews Ebru Debbag on ESGs on both a personal and industrial level with questions tapping various topics as achievements, greenwashing, genuine social and environmental impact, sustainability, pre- and post-covid learnings and more.
WORLD TRADE PUBLISHING:
A new direct-to-farm blueprint
Soorty Organic Cotton Initiative is showcased as a case study of direct to farm system of our day where organic farming certification frauds has caused a critic level of mistrust in the industry as an alternative that supports small holdings, rural communities & workers.
TEXTILE WORLD:
Design for Circularity: Soorty Launches Capsule Collection With Collaborators Lenzing, The Lycra Co., Marmara Hemp, and Jeanologia
Textile World covers capsule collection Design for Circularity made by Soorty, finished with Jeanologia collectively bringing together different industry players as Lenzing, The Lycra Co. and Marmara Hemp.
TEXTILE VALUE CHAIN:
Soorty Launches Capsule Collection
Covering the story of Design For Circularity - Soorty’s 8 piece capsule collection that highlights the power of design thinking, longevity and circularity and made collaboratively with industry players Lenzing, The Lycra Company, Marmara Hemp & Jeanologia.
Sourcing Journal:
Kingpins New York Preview: What’s Selling For Spring/Summer 2024
Angela Velasquez covers a recap of Kingpins NY that took place in Basketball City on Jan. 11-12, highlighting what the denim industry offered for the new season, in particular with collections that focus on circularity and zero waste solutions.
DENIM FOCUS:
Soorty Hosts Open House at Creative Room SpaceD Showroom in NYC
Denim Focus cover the story of the 3rd open house of SpaceD, Soorty’s purpose driven creative hub located very centrally in Manhattan, NY. The theme of the gathering was Design For Circularity and the brand has collaborated with industry partners like The Lycra Company, Lenzing, Marmara Hemp and Jeanologia as well as cross industry players like Scrap NY and Decode MFG.
Carved In Blue:
Soorty’s Third Spaced Showcase To Spotlight Circularity
Carved in Blue interviews Eda Dikmen, Soorty’s Marketing & Communications Manager on what visitors can expect from the third open house event of SpaceD regarding how companies can use collaboration as a force to build circular systems and how to close the loop in jeans design via supply chain integration - from fiber production to finishing products.
Sourcing Journal:
Soorty’s Supply Chain Partners Tell A Circular Denim Story
Alexandra Harrell covers the story of SpaceD’s 3rd open house event - Achieving full circularity is no easy feat in fashion. Denim mills need to approach sustainability through various channels, perhaps starting by taking a page out of Soorty’s playbook. Supply chain partners came together to show how circular denim is made possible via Soorty’s vertical integration, enabling fiber innovation and smart laundry to merge.
Denims and Jeans:
How Soorty Is Leveraging Haelixa DNA To Get Brands Into Traceability
Denims and Jeans spoke with Mansoor Bilal, VP of Marketing, Research & Innovation at Soorty and Holly Berger, Marketing Director at Haelixa on how the two companies are collaborating to provide physical tracing of recycled cotton fibers used in fabrics to help enable transparency in fashion when serving the global customers.
MONGABAY:
Blue jeans: An iconic fashion item that’s costing the planet dearly
Mongabay covers the story of the environmental impact of blue jeans over the years highlighting the improvements made over the years to produce a more sustainable, conscious product with a lower impact, featuring Soorty’s water and energy saving investments, reduced chemical use as well as new engineering techniques that re-design the way jeans are made.
SOURCING JOURNAL:
HOW TENCEL BECAME DENIM’S GO-TO INGREDIENT
Sourcing Journal celebrates the 30th anniversary of Tencel by showing what implementing the fiber meant to different players of the supply chain including Soorty in terms of innovation, R&D, and product development by highlighting the multiple added value attributes and performance points.
denım focus:
SOORTY Launches Newest Denim Collection: The Philosophy of Denim
Denim Focus features Soorty’s most recent collection that was engineered and designed to answer the question “How do you want to live and where do your clothes fall in this scenario?” by emphasizing product life cycles, raw materials used, power of design, and the major role of denim in our culture, being the go-to piece in our wardrobes.
The Spin Off:
Is the Dutch Denim Deal helping jeans become more sustainable?
Spin Off covers The Dutch Denim Deal - a project by the Dutch government - two years after its foundation in 2022. The initiative was created in line with the European Green Deal & Circular Action Plan, aiming to collectively set up a reverse value chain that enables the collecting, sorting, and recycling of textile garments to be used as fiber input. Among the stakeholders is brands and suppliers, including Soorty.
DAILY TIMES:
Textile manufacturers, global fashion brands to achieve net zero carbon targets
Organized by Pakistan Net Zero Trust, the Net Zero Pakistan Roundtable is a platform of coalition for textile producers & manufacturers and global fashion brands that is aimed to provide a roadmap and framework to accelerate sustainability efforts. Soorty is proud to be among the stakeholders.
DENIM FOCUS:
SOORTY Launches Newest Denim Innovative Concept: Design for Longevity
Denim Focus covers the story of Soorty’s new holistic philosophy that covers all that goes to denim making from fiber choice and resourcing to conscious design, processes used and finished goods all aimed for clothes that are made to last, have increased lifespans and hence, reduced impact on climate change - Design For Longevity.
Sourcing Journal:
REPORT: EVERYTHING YOU MISSED AT KINGPINS AMSTERDAM
Sourcing Journal shares a recap report of KP Amsterdam, highlighting Soorty as a producer looking to elevate the fashion world featuring its concepts that match consumer trends such as Color Me Happy addressing natural dyes and dopamine infusing colors, Elevated Essentials offering clothes to offer joy we seek post-pandemic and Longevity tackling durability of our wardrobes.
Inside Denim:
Soorty turns to organic farming community’s women
Inside Denim features a detailed cover of SOCI - Soorty Organic Cotton Initiative not only as an organic farming practice but the social one it is by highlighting how it will open up access to vocational training, leadership programmes, mentorship, health and financial education, plus introduce the women to e-commerce, all with a view to encouraging an entrepreneurial mindset among them.
SOURCING JOURNAL:
DENIM INDUSTRY LINKS COLLABORATIONS TO SCALING INNOVATION, CONSCIOUS CONSUMPTION
Angela Velasquez covers the roundtable discussion we hosted during SpaceD’s second event which addressed the value we (as an industry) unlock with of collaborations - monitored by Ebru Debbag, our executive director of marketing with representatives from some of our key partnerships including Lycra, Tonello and Lenzing.
SPIN OFF:
SOORTY WILL HOST A NEW PROJECT ABOUT RESPONSIBLE INNOVATION
Soorty, the denim specialist from Pakistan, will host the series of talks “Responsible Innovation for A Better Tomorrow" in their NY Creative Room SpaceD during an open house event, on July 18&19. Aim of the project is to ignite a collective movement by involving various pioneering and game-changing supply chain players of the denim industry together, including C2C, Lenzing, The Lycra Company, Tonello, Garmon, Halexia, Terra Dyes and Von Dutch.
CARVED IN BLUE:
SOORTY’S SECOND SPACED OPEN HOUSE HIGHLIGHTS POWER OF COLLABORATION
On July 18 and 19, Soorty's creative hub SpaceD will once again open its doors for the denim community to come explore its valuable key partnerships. Carved in Blue chatted with Eda Dikmen, marketing and communications manager – Amsterdam at Soorty, about the plans for the upcoming event, including what visitors can see and experience at the showroom.
SOURCING JOURNAL:
SOORTY’S SECOND SPACED OPEN HOUSE HIGHLIGHTS POWER OF COLLABORATION
Last fall, Soorty launched its New York showroom SpaceD with a week-long event. Now, on July 18 and 19, the creative hub will once again open its doors for the denim community to come explore its partnerships, with a focus on sustainable development.
TEXTALKS:
SOORTY HOSTS OPEN HOUSE IN COLLABORATION WITH TONELLO AND MORE
Soorty joined forces with some great names like Tonello, C2C, Lenzing, The Lycra Company, Garmon, Halexia, Terra Dyes and Von Dutch and more to celebrate a collective movement by bringing the pioneering & game changing supply chain players of the denim industry together in New York on July 18th and 19th.
DENIM FOCUS:
RESPONSIBLE INNOVATION FOR A BETTER TOMORROW: SOORTY HOSTS OPEN HOUSE AT CREATIVE ROOM SPACED SHOWROOM IN NYC
Soorty will have an open-house as a second event at their creative office at the heart of Manhattan to celebrate its valued partnerships with some great names like C2C, Lenzing, The Lycra Company, Tonello, Garmon and more. Soorty and their partners will host a series of programs and workshops over the course of the two days to highlight the latest conscious technologies in sustainable denim.
CARVED IN BLUE:
SLIDESHOW: SOORTY’S SPACED OPEN HOUSE
During the two days, visitors had a chance to see the different collections made in collaboration with industry partners. Additionally participants could engage in the Denim Curiosity Table – a layout of Soorty’s communication platform Future Possibilities, as well as hear talks with executives from companies like Lycra, Tonello, Terra and Lenzing. Carved In Blue shares a slideshow of the event.
just style:
Soorty saves water with new denim dye wash
Soorty has introduced a new dye washing process which only uses green chemicals in compliance with European Union regulation organisation REACH, non-hazardous certification company OEKO-TEX, multi-stakeholder organisation ZDHC and sustainable certification company blue sign. Overall the process not only radically reduces the amount of water used dramatically but it also releases a cleaner waste water.
The Spin Off:
How Soorty accelerates on water saving developments
Soorty is launching Cascara, a new water-saving process for denim. By using this treatment, the company can save an average of 130,000 liters of water per day while it releases cleaner wastewater.
Textile World:
Soorty Announces Solar And Wind Power Projects
The Solar PV project is expected to produce approximately 9,198 MWh annually and the output energy will be used on-site resulting in substantial savings for the company. The energy generated will cut around 5656 Tonnes of CO2 equivalent emissions over the life of the project, which is equal to plantation of approximately 229,950 trees.
JUST STYLE:
Soorty in eco drive with new solar and wind power projects
Denim producer and manufacturer Soorty is furthering its commitment to sustainability with a new solar power project which it claims makes it the second facility in Pakistan to hold an energy storage solution.
Textile Future:
Soorty announced investments in solar and wind power projects
As one of the world’s largest vertical denim makers, Soorty understands that large-scale manufacturing has an influence — one with the potential to alter things. They are committed to having a good influence on the environment and society by using less of what is restricted while making more and better use of what is available.
Yarns & Fibers:
Soorty expands its renewable energy investments
Pakistan's largest vertically integrated denim firm, Soorty announced a 6.26 MW captive Solar Power Project & a 750 kW/369 kWh Reflex Energy Storage System (solar hybrid controller) spread out through Nooriabad & Landhi.Soorty operates under the tagline DENIM AS A POWER OF GOOD, with a strong focus on planet conservation, human worth, and devotion to its workers' health and safety, and data-driven openness as its guiding.
Sourcing Journal:
Soorty is investing in clean energy
The recently announced projects is making Soorty Pakistan’s second denim manufacturer to build an energy storage solution. The company is running multiple initiatives concurrently with a goal of promoting energy efficiency and clean energy.
Sourcing Journal:
SOORTY’S ORGANIC COTTON INITIATIVE EARNS CERTIFICATION, REACHES NEARLY 1,000 FARMERS
Soorty’s organic cotton initiative earns the In-Conversion Year-1 (IC1) certification which confirms the transition to organic farming. Aiming to bring organic farming practices and a better way of life to farmers, SOCI has nearly reached 1,000 farmers already and a goal to improve 7,000 acres of land, helping to produce more than 17,000 metric tons of seed cotton and 6,000 metric tons of cotton lint by 2025.
Start Up Pakistan:
Soorty and Reon Energy Announce Megawatt Scale Solar Power Project and Reflex Energy Storage
Soorty and Reon Energy announce megawatt scale solar power project and reflex energy storage, which will maximize Soorty’s solar power project size by 71.2%, bring reliability to the energy mix and make Soorty the 2nd facility in Pakistan to hold an energy storage solution.
Pro Pakistani:
Soorty Partners With ABHI, Thousands of Employees Get Access to Salary Everyday
Soorty Partners With ABHI, enabling thousands of Soorty employees to have access to their earned salary in real-time through EWA - earned wage access. The collaboration speeds up innovation in the garment industry of Pakistan and its ultimate goal of financial stability in the country.
THE SPIN OFF:
How Soorty and Left Hand Twill inspire more responsible behaviors
“Own Your Denim by Soorty x LHT about understanding our clothes’ real value - the effort, labor & resource behind every single one” commented Eda Dikmen, “We’ve started a journey to Solomon's archives, got to learn about denim pieces with a history, recreated them using only the most socially & environmentally responsible options and prepared a branding that literally attaches sentiments to garments. It also realizes the first ever digital vintage collection."
INNOVATION IN TEXTILES:
Attaching sentiment to rendered vintage denim
Soorty has partnered with Left Hand Twill on the Own Your Denim collection, which aims to add value to fashion by underlying the importance of consumers of owning clothes & make them aware that behind each piece of clothing is a great effort and value. In addition to the physical pieces, Soorty's 3D Evolution Studio prepared a digital version of each piece & brought the digital garments together in two clips inspired by the popular movies and the cinema movement of the ’70s.
WIDE MAG:
Soorty and Left Hand Twill team up on dependable, advanced denim assortment
Soorty and LHT worked together on the Own Your Denim collection - the line that desires to assist purchasers with understanding the genuine worth behind attire creation and the significance of framing bonds that can expand the item life cycle. Moreover, every physical garment has a digital reflection too, marking the first ever digital vintage collection.
YARNS AND FIBERS:
Soorty partners with Left Hand Twill to develop world’s first digital vintage collection
LHT and Soorty collaborated as environmentally conscious firms to demonstrate the possibility of worn clothing as an alternative to fashion items that are sadly considered as throwaway after only a few wears.
FASHION UNITED:
Soorty and Left Hand Twill Collaborate on Responsible Digital Denim Collection
Soorty and Russell brought their knowledge on the Own Your Denim capsule, consisting of 10 reimagined pieces from the vintage-expert’s archive. Designs, complete with an individually handwritten poem, were updated using responsible denim fabrics and technologies, repurposing vintage pieces for the modern wearer, each one represented with a digital garment as well which were brought together in a 70s cinema movement inspired movie.
DAILY STRAITS:
World’s First Digital Vintage Collection
This is a collection like none other. Soorty partnered with Left Hand Twill, a company built around a desire to conscientiously better the fashion consumption model in America, to launch the ‘world’s first ever digital vintage collection.
TEXTILE WORLD:
Soorty, Left Hand Twill Collaborate On “Own Your Denim” A Capsule With A Digital Vintage Collection
The Own Your Denim capsule by Soorty x LHT is a recreation of 10 selected pieces from Solomon's archive, updated using only responsible denim fabrics woven. The patterns were prepared to recreate what was once vintage, geared for the modern wearer. Each has a poem attached, adding value to the idea of people owning their clothes. And, each one of these inclusive garments are digitally represented as well.
Just Style:
Organic Cotton Accelerator joins Sustainable Apparel Coalition
OCA joining SAC will help drive the necessary changes across the supply chain by both data & resources to support to enables companies to proactively measure and manage issues like environmental stewardship, working conditions, and supplier relations. Soorty & Esprit have recently joined OCA as its latest contributors.
Business Recorder:
Net Zero Pakistan becomes official accelerator of ‘Race
to Zero campaign'
Net Zero Pakistan has been announced as an official Accelerator of the UN-backed Race to Zero campaign, becoming the first region-wide initiative from the Global South to be recognised under this platform. The team at Net Zero Pakistan congratulates its 22 member-companies for this milestone, including Soorty.
Fashionating World:
SOORTY, LENZING COLLABORATE FOR NEW LOUNGWEAR COLLECTION
Soorty, Pakistan’s largest vertically integrated denim company, has partnered with Lenzing, one of the largest man-made cellulosic fiber producers to launch the Reload in Blue Collection. Product development and design for purpose was key for the capsule.
Apparel News:
NET ZERO PAKISTAN BECOMES
FIRST REGIONAL ALLIANCE
RECOGNIZED BY UN
Soorty is en-route to be carbon neutral by 2050, ambitious goals and Science Based Targets to be a driver of collective, corporate climate action with a sustainability focused infrastructure
Sourcing Journal:
SOORTY AND LENZING ELEVATE DENIM LOUNGEWEAR
Rivet’s Liz Warren captures the story of Reload on Blue - Soorty’s collection produced in collaboration with Lenzing to discover the room of comfort, well-being and responsible fashion in our lives post-pandemic.
Spin Off:
Why Soorty and Lenzing bet on stay-at-home clothing
Soorty, one of Pakistan’s largest vertically integrated denim companies, has partnered with Lenzing, one of the largest man-made cellulosic fiber producers globally, to launch the Reload in Blue Collection.
Yarns & Fibers:
Soorty uses Haelixa to track denim mill's recycled cotton
Haelixa and Soorty are collaborating on a partnership using DNA markers to trace and track Soorty’s recycled content and allow customers to transparently share it with the supply chain as well as end consumers.
Apparel Insider:
Soorty uses Haelixa to back recycled cotton claims
Soorty, who owns a state of the art recycling facility and has repurposing at a core position in its sustainability strategy, will be offering its customers mark-track-trace options in own recycled content via partnership with Haelixa that involves DNA markers.
INNOVATION IN TEXTILES:
Haelixa tracing recycled cotton for Soorty
Haelixa and Soorty partner on tracing the use of recycled cotton in denim products via DNA makers, opening the door to significant, new business opportunities.
TEXTILE WORLD:
Haelixa Marks And Traces Recycled Cotton For Soorty
Being able to prove its claims is crucial for Soorty who has a strong focus on sustainability, and recycling is a major pillar of its strategy with a current recycling proportion of around 23%. The new waste segregation system is expected to further improve the recycling proportion by another 10% yearly.
APPAREL SEARCH:
Traceability of Recycled Cotton
Soorty will now be able to track and trace its recycled cotton use and Soorty customers will now be able inform the end consumer about their supply chain transparency efforts using a solid technological traceability solution.
EcoTextile:
Haelixa to track denim mill's recycled cotton
Haelixa and Soorty are collaborating on a traceability project using DNA markers to track Soorty’s recycling efforts and transparently share it with the supply chain.
SOURCING JOURNAL:
YEAR IN REVIEW: HOW DENIM BOUNCED BACK IN 2021
Soorty called back 4 times in Rivet Magazine’s year in review with the different purpose driven initiatives launched this year.
mr mag:
SOORTY LAUNCHES NEWEST DENIM LAUNDRY INNOVATION
Soorty has announced its newest innovation, Zero Stone, which aims to revolutionize traditional denim stonewashing.
SOURCING JOURNAL:
A LOOK BACK AT THE YEAR IN DENIM
Isko licenses its Future Face fabric technology to Soorty.
APPAREL NEWS:
SOORTY LAUNCHES NEWEST DENIM LAUNDRY INNOVATION
Soorty’s Zero Stone gives the stonewash appearance to denim without using pumice stones.
ETHOS:
THIS IS WHY PAKISTAN’S LARGEST VERTICALLY INTEGRATED DENIM PRODUCER IS GOING MORE SUSTAINABLE
Soorty is already a leader in sustainable denim. Now it thinks it can do more.
RIVET:
ACTIVEWEAR, COLLABS AND CURIOSITIES FILL SOORTY’S NEW NYC SHOWROOM
Soorty celebrated the Flatiron District facility’s opening last week, presenting its latest seasonless collection, as well as a trio of new initiatives with Lenzing, Isko and other industry influencers.
RIVET:
NEW SILVER JEANS CO. DENIM FITS UP TO FOUR WAIST SIZES
Silver Jeans Co. is the latest denim brand to step into one-size-fits-many jeans. Mills like Calik and Soorty continue to innovate in this space to help their clients minimize online returns.
CARVED IN BLUE:
SOORTY’S SPACED SHOWROOM GATHERS DENIM COMMUNITY IN NYC
The denim community will soon have a new hub in New York. In December, Pakistani manufacturer Soorty is launching SpaceD, a showroom and creative space that encourages innovation, inspiration and interaction.
YARNS AND FIBERS:
Soorty latest stonewashing method eliminates need for pumice stones
Soorty launches a new stonewashing method —ZERO STONE, that provides vintage-inspired wash effects without the use of pumice stones, which have long been thought to be environmentally harmful.
LONG JOHN:
ISKO and Soorty Launched The Future Face™ by Soorty Collection
Wouter Munnichs covers the story of the launch of the first ISKO and Soorty’s collaborative collection created by using ISKO’s innovative and patented Future Face™ technology, which allows Soorty to produce for the US market.
APPAREL SEARCH:
Revolutionizing Stonewash Denim
ZERO STONE – the newest pillar of Soorty’s Smart Laundry system that helps achieve the stonewash appearance in denim garments without using the conventional pumice stones. This new method allows savings of resources like water, energy & chemical.
TEXTILE WORLD:
Soorty Launches Newest Denim Laundry Innovation: ZERO STONE
Soorty, has launched its newest, future-proof laundry innovation that will replace the traditional stonewash in the denim laundry - ZERO STONE.
TEXTILE WORLD ASIA:
Soorty Launches Newest Denim Laundry Innovation: ZERO STONE
Soorty’s latest laundry innovation ZERO STONE offers several environmental and social advantages in the denim world, such as minimal use of natural resources, positive effluent discharge, increase in the speed of production permitting usage of lower laser power & prevention of fabric tearing during laundry.
APPAREL RESOURCES:
Soorty Group (Pakistan) develops ZERO STONE technology for denim garments
Soorty has unveiled its newest innovation – ZERO STONE, which is the newest pillar of Soorty’s Smart Laundry system that helps achieve the stonewash appearance in denim garments without using the conventional pumice stones.
RIVET:
ISKO FUTURE FACE BY SOORTY PRODUCTS ARRIVE FOR US MARKET
Liz Warren covers the ISKO FUTURE FACE BY SOORTY - the first of its kind collaboration which combines the expertise from both companies, using weaving technology from Turkish denim mill Isko and production methods from Pakistan-based vertically integrated manufacturer Soorty. The line is specifically intended for the U.S. market and aligns with the comfort-first movement accelerated by the Covid-19 pandemic.
APPAREL NEWS:
ISKO and Soorty Officially Launch New Collection
Tyler Shultz covers the story of the technology licensing agreement between ISKO and SOORTY and the launch of the ISKO FUTURE FACE BY SOORTY collection as well as the two companies ongoing sustainability efforts.
INNOVATION IN TEXTILES:
Patented Future Face fabrics from Soorty
Soorty has launched a new denim collection for the US market based on based on Isko Future Face technology – a patented woven fabric that looks like a knit, adding comfort and drape to denim.
DENIM FOCUS:
ISKO and Soorty Launch ISKO Future Face™ by Soorty Collection: a First-of-its-kind Collaboration
ISKO and Soorty, two global denim powerhouses, join forces to transform and introduce new ways of working and doing business in the industry. The two companies have announced the launch of their first collaborative effort – ISKO Future Face™ by Soorty collection produced by Soorty specifically for the US market.
TEXTILE WORLD:
ISKO and Soorty Launch ISKO Future Face™ by Soorty Collection: a First-of-its-kind Collaboration
As people emerge from isolation after a year and a half, it’s clear that everyone has been changed by the pandemic. Clothing is yet another reminder of this unintended yet undeniable transformation.Two global denim powerhouses, ISKO and Soorty, join forces on this time to transform and introduce new ways of working and doing business in the industry.
THE SPIN OFF:
Recapping Kingpins
Maria Cristina Pavarini gives a recap of the latest Kingpins24 Global Show, held online October 19-21, 2021. Soorty and ISKO joined the show together to launch the ISKO Future Face™ by Soorty Collection and the story includes Asad Soorty’s and Marco Lucietti’s opinions on how and why the two denim powerhouses chose collaboration over competition following these tough times.
FORBES:
PANGAIA’s Trailblazing Nettle Denim Is A Victory For Social Sustainability
Denim and jeans production has been highly optimized by industrial pioneers including ISKO, Soorty, Saitex, and Candiani Denim.
MEDIA FEED:
Digital clothes have arrived. Here’s what that means
Kaitlyn Farley takes a thorough approach to digital clothing showcasing case studies and benchmark examples from multiple successful brands, including The World’s First Digital Denim Garment Soorty has prepared with The Fabricant and which is available for future-proof consumers who are willing to experiment with digitalization on FFROP - The Fabricant's storefront.
RIVET:
Rivet 50: The Most Influential People in the Denim Industry
Our Global Executive Director of Marketing & Sales, Ebru Debbag is listed among the 50 most influential names of the industry.
CARVED IN BLUE:
SDG 13 STEPS: HOW SOUTH ASIAN DENIM MILLS ARE EMBRACING CLIMATE ACTION
Tencel’s communication platform Carved In Blue takes a good dive into how the denim industry players are aligned with the Sustainable Development Goals to showcase the different efforts and initiatives ran to reduce the industry’s footprint. Soorty is in the list sharing some of the best practices we’re actively running in Denim Kind, the most sustainable denim production facility in the world at scale where we capture 95% of sunlight to power the sewing floor, providing 35% of our power needs.
TEXTILE VALUE CHAIN:
ISKO COLLABORATES WITH MORE RESEARCH TO ADVANCE CIRCULAR INNOVATIONS
Isko partnered with vertically integrated Pakistan denim manufacturer Soorty on a technology licensing agreement that brought together each company’s fabric and garment production.
SOURCING JOURNAL:
ISKO COLLABORATES WITH MORE RESEARCH TO ADVANCE CIRCULAR INNOVATIONS
Collaborations are key for the denim mill, which in July partnered with vertically integrated Pakistan denim manufacturer Soorty on a technology licensing agreement that brought together each company’s fabric and garment production—a move that challenged the traditional notion of competition.
DAWN:
10 firms commit to zero greenhouse gas emissions
The commitment to net zero by the coalition, Net Zero Pakistan, was reaffirmed at a roundtable convened by the Pakistan Environment Trust, British High Commission and Pakistan Textile Council and Soorty is among the ten companies across textile and fast moving consumer goods sectors, who are the first to commit to the goal.
BUSINESS RECORDER:
Climate hazards: ‘Climate change becomes everyone’s business,’ says Shamshad
A coalition for Pakistan’s private sector has been launched by the Pakistan Environment Trust, where leading companies including Soorty have shown their climate stewardship to deliver net zero greenhouse gas emissions (GHG) at the corporate level – nine companies across textile and FMCG sectors are the first to commit to this goal.
RIVET:
HOW MILLS ARE ADJUSTING TO COMFORT’S NEW DEFINITION
Angela Velasquez covers an entire story focused around comfort as the consumer is adjusting to a work-from-home lifestyle making comfort a non-negotiable quality that is forging a new type of accessible luxury in fashion.
STYLISH AND SUSTAINABLE:
THE STORY BEHIND YOUR JEANS
Sabrina Joy invites our Global Executive Director of Marketing & Sales, Ebru Debbag, to her podcast series to have a laid back, fun talk about sustainable denim and how consumers can be aware of the choices they make and the impact that brings along.
YARNS AND FIBERS:
Green Story and Soorty collaborates on a Life Cycle Analysis
Supply Chain Transparency: Soorty, Pakistan’s largest vertically integrated denim manufacturer, has collaborated with Green Story on an extensive Life Cycle Analysis of their products to demonstrate how and why smart denim purchases may help society move toward a more responsible journey.
DENIMS AND JEANS:
Jeans Redesign–An Evaluation On Recycled Content Commitments
Denims & Jeans cover the story of Ellen MacArthur Foundation’s Jeans Redesign project covering the commitments the participant including Soorty has made and all the details about what is being produced, when it’s going to be on the market and the changes this will offer to the industry.
FIBRE2FASHION:
Pakistan's Soorty partners with Green Story for life cycle analysis
Soorty has partnered with Green Story on an extensive Life Cycle Analysis of their products to show how and why making smart denim purchases can help society on a more responsible journey. Green Story uses data-led technology to measure the impact of production process and brings them together with easy-to-understand visuals.
DENIM FOCUS:
Soorty and Green Story Partner on Life Cycle Analysis
Soorty, Pakistan’s largest vertically integrated denim producer, is pleased to announce their partnership with Green Story on an extensive Life Cycle Analysis of their products. This will show how and why making smart denim purchases can help society on a more responsible journey.
HEDDELS:
Soorty Launches Organic Cotton Initiative in Rural Pakistan
Denim producer Soorty’s vertical integration just got a little bit taller with their first foray into cotton farming. The Soorty Organic Cotton Initiative (SOCI) is a partnership between the Karachi-based manufacturer, the Pakistan division of the World Wildlife Fund, the Balochistan Department of Agricultural Extension, and with input and advisement from the Laudes Foundation.
The Spin Off:
Why these two denim producers join forces
Global denim manufacturer Isko recently signed a landmark technology licensing agreement–specifically for the US market–with Soorty, a specialized denim and garment manufacturer. The collaboration is expected to combine Isko’s expertise in creating patented technologies with Soorty’s ability in vertical denim and garment manufacturing.
California Apparel News:
ISKO, Soorty Team Up for Unique Collaboration
The partnership marks a business model that is a first in the industry and could change working practices and increase value for the entire market through new collaborations. ISKO and Soorty are at the forefront of sustainability, inclusivity, technology and education in the industry. The common goals make the partnership a perfect alignment.
RIVET:
Isko Licenses Fabric Tech to Soorty for Garment Collection
A new partnership in the denim supply chain challenges the traditional notions of competition. Isko and Soorty, the vertically integrated denim manufacturer based in Pakistan, announced this week the signing of a “landmark” technology licensing agreement that brings the companies together for the production of fabric and garment collections.
WWD:
Isko, Soorty, Collaborate to Launch Fabric and Garment Collection
The brands partnered to produce fabric and garment collections by way of a “shared approach.”
FAST COMPANY:
Everyone From Gucci to LV is Betting Big on Digital Fashion
We carry the pride of being the future proof pioneers of our industry & having launched The World’s First Digital Denim Garment in collaboration with The Fabricant +3 years ago, when digital fashion was still barely adopted by many. Today, digital fashion is no longer the myth it once used to be. Fast Company covers how digitalization in fashion has evolved over time and the potential it has.
SOURCING JOURNAL:
Soorty Refreshes Seasonless Collection with Size Inclusivity in Mind
Sourcing Journal covers how Soorty is now inclusive inside & out putting a special emphasis on our latest efforts such as our inclusive working space initiative embracing disabilities and diversity in the workforce, our 2nd seasonless collection and taking genuine, actual steps towards clothing that can be worn all year long, which would in turn reduce the amount of waste generated by the industry.
HI-TECH CHIC:
Soorty Seeks to Drive an Organic Cotton Revolution with New Partnership and Initiative
Following our launch of SOCI - Soorty Organic Cotton Initiative, the article covers Soorty's aim to reach out to all the farmers from Balochistan & identify receptive communities looking to transform their holdings into exclusively organic farmlands over the long term, in partnership with pioneers of organic cotton farming; WWF-Pakistan, and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation.
DENIM FOCUS:
Soorty Launches New Seasonless II Collection & Continues to Innovate with Sustainability and Production Practices
Denim Focus covers the launch of our second Seasonless collection in detail going in and out of our different concepts and showing why less is actually more. The article highlights why the seasonal calendar is no longer relatable and how producing less with more meaningful offers is the way forward when considering true and genuine social and environmental sustainability.
FASHION UNITED:
Denim innovations: How brands are cleaning up the industry
In their industry focused article about the different industry players’ attempts and efforts to reduce textile waste, and the footprint our clothing brings along, Fashion United talks about Soorty’s state of the art recycling facility which now has a capacity of repurposing 300 tonnes / month for jeans that are no longer wanted, to reintroduce them into the value chain and close the loop.
SOURCING JOURNAL:
Soorty Launches Organic Cotton Initiative in Pakistan
Sourcing Journal announces the launch of Soorty Organic Cotton Initiative, which for us holds a great potential in bridging digitalization, trustability, transparency and traceability as well as social and environmental responsibility.
SOURCING JOURNAL:
Bridging the Gender Gap
In their article covering the efforts of the different industry players’ to bridge the gender gap, Sourcing Journal highlights the step we took towards a more sustainable future by not only adopting environmentally responsible practices but also making core changes like designing our fabrics with purpose to be innovative, seasonless, genderless and more fluid to be versatile enough that they can be easily be used all year long as key pieces of a trans seasonal wardrobe.
ECOTEXTILE:
Soorty Launches Organic Cotton Initiative
As customers are more cautious about the footprint of the clothes they wear, and the impact they have on the future, on societies and on the environment, regenerative farming gains a key position to bring positive change. We see DENIM AS A POWER OF GOOD and this social and environmental good is what we have been aiming with SOCI. EcoTextile covers the launch.
JUST STYLE:
Pakistan’s Soorty aims to drive organic cotton revolution
Just Style announces the launch of Soorty Organic Cotton Initiative, which for us holds a great potential in bridging digitalization, trustability, transparency and traceability as well as social and environmental responsibility.
Carved In Blue:
Soorty Says So Long To Seasons In Sustainability Move
This past year has given the fashion industry time to reconsider how it operates. With closed stores, inventory piled up and quickly became outdated as the season changed. Carved In Blue covers how Soorty is breaking free from what it sees as a broken fashion system by ditching traditional seasons in favor of timeless designs.
_JPG.jpg)
California Apparel News:
Inside The Industry
Following our recent achievements of one gold & one core certification from the Alliance for Water Stewardship (AWS) coming from a region that is noted as at high risk for water scarcity by the United Nations, California Apparel News records our efforts to draw framework for more sustainable local water resources.
Sourcing Journal:
Soorty Achieves Alliance for Water Stewardship Gold Status
Following our recent achievements of one gold certification & one core certification from the Alliance for Water Stewardship (AWS), Liz Warren covers the story as an accomplishment for both Soorty and Pakistan as we became the first company to attain this status in the country across all sectors, noting that Soorty has “pushed its water stewardship performance to the next level.”
Alliance for Water Stewardship:
#WomenInWater - Nazia’s Story
Alliance For Water Stewardship, the global membership collaboration that promotes a universal framework for more sustainable local water resources, covers the story of our Sustainability and Water Management Manager, Nazia Mughal on Women’s Day and her passion towards bringing positive change to our planet through her work.
The Spin Off:
How Pakistan’s denim industry bets on women’s empowerment
Following International Women’s Day, Maria Cristina Paverina covers a selection of social initiatives of Soorty showing its commitment to environmental and social sustainability via various touch points that offer equal work opportunities. The story covers SEWS - Soorty Enhancing Women Service in detail, which is an initiative launched in 2018 and now further strengthened with the aim to reinforce women’s empowerment, increase the participation rate and the employability of women in the denim industry.
sourcing journal:
Soorty Debuts Size-Inclusive Solution for Jeans
Fitting efficiency becomes more critical than ever as consumers hesitate to go back to brick & mortar stores and switch to online shopping instead. RESYNC, our one size fits all technology and step forward towards inclusive fashion with a science supported conscious way of using what is limited and waste no more, is recently covered in Rivet Magazine by Liz Warren.
GREEN MATTERS:
How to Tell if Your Jeans Were Made Sustainably
Lizzy Rosenberg shares hints and details about what makes certain denim fabrics more environmentally and socially responsible than others in her latest article, covering our MINUS ZERO WASTE approach with an highlight to our sustainable manufacturing methods.
Long john:
The Seasonless Approach By Denim Mill Soorty
For decades, the seasonal calendar has served the industry well. With climate emergency becoming a reality, the weather changing from blistering heat to heavy rain in a matter of hours, do we need seasons in fashion as we used to? With the digital age and ease of access to products from different countries, continents, and climates, can we enforce a certain season to all customers? How and why we’ve decided to launch our first Seasonless Collection is covered by Wouter Munnichs.
the spın off:
Plant-based neoprene, merino eco-mixes and flexible size denim will lead fashion
Maria Christina Pavari covers our new concept RESYNC in her selection of pioneering denim innovations. RESYNC is our one-size-fits-all technology aimed to support size inclusivity while avoiding an overproduction of waste from the fashion industry.
the spın off:
Label to Watch: Oak & Acorn
In her interview with Miko Underwood, the founder and designer of Oak & Acorn (Harlem’s first sustainable denim brand), Maria Christina Pavari covers the story behind the brand and the values driving its evolution today, along with our collaboration also strongly connected to these values.
SPORTSWEAR INTERNATIONAL:
Highlights of some of the most innovative sustainable developments from the fashion industry
Smart Blue - our latest collaboration with Garmon Chemicals showing how less can be more. Smart Blue is a new pillar of Soorty's Smart Laundry set up and radically reduces the use of water and implements zero discharge of hazardous chemicals while providing IRL environmental savings records per each wash.
heddels:
Miko Underwood Explores the Untold Story of Denim with Oak & Acorn
Miko Underwood, founder of Oak & Acorn tells Heddels how she dreams of her brand to be a platform that highlights the historical inequalities of denim that also charts a course of how denim can empower workers while minimizing the impact it has on the planet in the second chapter of the interview with David Shuck, along with her experience with working with Soorty.
heddels:
Soorty on Their Work With Emerging Denim Label Oak & Acorn
David Shuck of Heddels interviewed our team members behind the Soorty x Oak & Acorn Collaboration - Ebru Debbag, Executive Director Global Sales & Marketing; Melissa Urbina, US Manager of Design & Product Development; and Umer Rehman, Vice President of Marketing. Oak & Acorn is the first sustainability focused denim brand out of Harlem aiming to tell the “The Untold History of American Denim” and this unusual collaboration was driven by one thing only: shared values.
sourcıng journal:
Soorty’s New Prism Project Targets an Inclusive and Diverse Workplace
Our latest CSR initiative, the Prism Project is a program designed to create an inclusive workplace embracing disabilities and diversity in the workforce. Angela Velasquez of Rivet Magazine interviewed our CSR Manager, Mobeen Chughtai on how Soorty is using Denim As A Power Of Good to make positive and lasting impact.
LONG JOHN:
Interview With Eda Dikmen
Our lives and business as usual has changed dramatically with the unprecedented crisis of covid19, so much loss in so little time and the shifts we had to adapt quickly drove us to new ways of doing business.
Founder of Long John Magazine, Wouter Munnichs, interviewed our Marketing & Communications Manager Eda Dikmen about business as usual in Soorty pre- and post-covid19, and future possibilities to discover in the days to come.
CEE ARE DEE - Denim Development: Talking tech, sustainability and ethics with Soorty Enterprises
Eda Dikmen, our Marketing and Communications Manager had an in-depth interview with Matt Wilson of @ceearedee for his latest vlog on youtube. The detailed conversation tackles multiple aspects of responsible denim production, covering tech, sustainability and ethics showing why and how we see DENIM AS A POWER OF GOOD.
VOGUE BUSINESS:
The fight for clean and recyclable denim
Denim manufacturing is one of the fashion industry’s most chemical & water intensive sectors. Between the pressure to minimize costs and the processes that give denim what consumers want, it’s not easy to eliminate those impacts.
​
Vogue Business covers the Jeans Redesign project launched by the Ellen MacArthur Foundation we are proud to be part of.
FORBES:
Virtual Catwalks & Digital Fashion: How COVID-19 Is Changing The Fashion Industry
What impact will the COVID-19 crisis have on reshaping the fashion industry? When we get back on our feet, how will the fashion industry have changed?
Brooke Islam covers how the pandemic is changing business as usual for fashion. We are happy to be featured and see our collaboration with The Fabricant - The World’s First Digital Denim Garment.
FORBES:
Does Ranking Fashion Companies By Sustainability Commitments Actually Help The Industry To Improve?
Brooke Islam tackles the vital issue our industry should be questioning - the fact that many brands are still hiding behind greenwash rather than committing to a real action against the polluting processes within the supply chain with suggestive transparency and traceability measures that can be taken.
HEDDELS:
DENIM KIND: Future Of Fashion At Scale
David Shuck from Heddels interviews Asad Soorty and Eda Dikmen on Soorty’s Denim Kind about the innovations and philosophy behind it.
​
Denim Kind is becoming the most environmentally-conscious and resource efficient place to produce denim in the world. Welcoming the bright, promising future of fashion at scale.
HEDDELS:
Ebru DebbaÄŸ Talks Sustainability
Heddels' David Shuck interviews our Executive Director of Marketing and Sales, Ebru Debbag covering the philosophy behind The Climate Jeans as well as getting to know better how we, at Soorty, approach sustainability.
​
Have a look to learn about Soorty's responsible efforts as well as vision for future.
​
HEDDELS:
Soorty’s Future Possibilities Platform of Transparent Information to Inform, Inspire and Engage
Heddels tackles what sustainability means to us and why we define ourselves as a responsible company. This time we've been covering our latest innovations like C2C, FIX-D - the world's first water free garment dyeing technology - and the recycled family we're offering as examples of how Soorty makes more and a better use of the limited resources we've got.
HEDDELS:
Soorty is Pioneering Recycled Fabrics and Water-Free Garment Dyeing
With the world barreling ever deeper into climate change, the impact of the fashion industry cannot be understated. Even so, the topic of sustainability stays complex and confusing So we have worked together with Heddels to go over our efforts and practices in sustainable production as well as our thoughts on sustainability.
HEDDELS:
Soorty’s C2C Gold Certified Line is Among the Most Sustainable
Cradle to Cradle - our design focused production philosophy focuses on circularity and a continuous closed loop that aims to waste no more. As we are the pioneers of the C2C denim production within the industry, our products are assured for material health, material re-utilization, renewable energy, water stewardship, and social fairness.
CSO MAGAZINE:
YEAR IN REVIEW - Soorty
While Pakistan is expected to be the 8th most climate crisis-affected country, consciousness and responsibility is thriving a change against this. With well put strategies & investments we are working hard to bring sustainable transformation.
​
The review covers our different approaches - C2C, laundry changes, different CSR projects on forestation and gender equality, as well as Soorty water initiative.
BUSINESS CHIEF MAGAZINE:
Growth Through Sustainable Transformation
We, at Soorty, see DENIM AS A POWER OF GOOD - a tool to bring positive change to our planet. Business Chief Magazine interviews Asad Soorty, Sarfraz Cheema and Mobeen Ahmed Chughtai on how we’re fighting Pakistan's huge climate change problem and how we're disrupting the industry as we change for better.
carved ın blue:
Tencel x Refibra Denim
Carved In Blue covers the different ways in which we use Lenzing products as cotton alternatives and introduce the sustainable fibers in our compositions to give denimheads the soft (or stiff) denim they are looking for while reducing the fabric’s impact on our planet.
carved ın blue:
MILL TRENDS: THE LATEST IN WHO’S DOING WHAT II
Carved In Blue covers the latest updates on Soorty approaches sustainability holistically with an interview with our Marketing and Communications Manager Eda Dikmen as she points out the latest initiatives Smart Care, Denim Kind, Cradle to Cradle and Future Possibilities.
carved ın blue:
WHO’S DOING WHAT TO REACH THE MARKET AMID COVID-19
Lenzing’s information and news platform Carved in Blue questions how the different mills and producers of the denim value chain approach the post Covid19 era.
carved ın blue:
MILL TRENDS: THE LATEST IN WHO’S DOING WHAT
Our marketing manager Eda Dikmen explains Carved In Blue or latest collection, The Human Jeans with the philosophy behind it and the different consumer groups and tribes being targeted. The explanation of the different containers that target these consumer groups involves the multiple use of Lenzing fibers such as Tencel, Modal, Refibra and Ecovero.
WORLD TEXTILE INFORMATION NETWORK:
How Pakistan Has Gained An Edge In Eco-Friendly Denim
Adrian Wilson covers how the different initiatives and projects handled by the different denim manufacturers in Karachi are leading the world when it comes to sustainable denim production.
DENIM HUNTERS:
Retracing Denim’s History to Learn How to Make the Future Greener
We collaborated with Denim Hunters and Long John to recreate their jeans and fades, using the most innovative and responsible materials and manufacturing methods.
​
Thomas, aka Denim Hunters, covers the experience from his perspective, starting from the thing that got him hooked on denim - the fades; keeping track of how the indigo is slowly chipped away from the fabric.
DENIM HUNTERS:
RECREATING FADES II
Aiming to design a project that is informative, transparent and fun at the same time; our series with Denimhunters & Long John shows their personal experiences as we recreated their favorite jeans & fades - using only the most responsible raw materials and production methods when doing so. In episode 2, we see how their jeans were cut and sewn.
DENIM HUNTERS:
RECREATING FADES III
The goal of the series was to spread the word about responsible manufacturing methods and available options in denim production. The third and the final episode of the series portray how the jeans go through the laundry processes - our experience on a more sustainable denim laundry.
DENIM HUNTERS:
Denim Days 2018
A recap of the activities and events of the festival, covering our beautiful and exciting collaboration with Blueprint Amsterdam - the indigo dyeing workshop where our visitors hand dyed their custom made bandanas for the day, using natural indigo.
FASHIONUNITED.UK:
Jeans Redesign Initiative
Fashion United covers the Jeans Redesign Initiative by the Ellen MacArthur Foundation that we are proud to be part of - and hence, pledging to meet guidelines setting out minimum requirements on garment durability, material health, recyclability and traceability.
FASHIONUNITED.UK:
What The Future Of Denim Looks Like According To Industry Experts
Showcasing the latest trends and innovations to hit the world of denim, Fashion United covers Soorty’s vision for the future of denim featuring The World’s First Digital Denim Garment while mentioning the physical moving digital.
ROBIN DENIM:
World of Denim
Robin Denim joined us in our mission to spread the word about the importance of change in the industry, partly by editorials and partly by designing and organizing collaborative projects.
​
This first editorial gives an overview of how we, at Soorty, offer our world of denim that is designed for purpose to the denim community.
ROBIN DENIM:
The Climate Jeans
Robin covers Soorty’s SS2021 Collection - The Climate Jeans.
​
As Soorty, one of the world’s largest vertical denim manufacturers, we’re a frontrunners of responsible manufacturing in the industry.
We’ve been, and are changing the status quo and proactively working towards a more sustainable denim world.
ROBIN DENIM:
Denim Washing Workshops at the NASDA Innovation Lab
Together with Robin, we’ve designed a tailored project that puts together a team of super denim heads to create their favorite garments. Our guests visited us at our NASDA Innovation Lab in Çorlu for a 3-days workshop to receive all the tools they needed to wash and finish the garments which had been created for them.
DENIMSANDJEANS:
World Of Denim, Designed For Life
Denim & Jeans makes a recap on our AW2021 collection which comes with a wide range of products that target different lifestyles, consumer tribes, and realities. The collections is inspired by nature ; paying respect to all its aspects.
DENIMSANDJEANS:
Effects Of Covid 19
Sandeep Agarwal of Denims and Jeans talks to Ebru Debbag – Executive Director, Global Sales and Marketing on how she sees the impact #Covidtimes will have on all of us.
SPORTSWEAR INTERNATIONAL:
Discover the coolest ideas seen at Bluezone
Maria Cristina Pavarini makes a recap of the show and highlights the latest innovations offered by the mills and industry players.
SPORTSWEAR INTERNATIONAL:
What you missed at Denim Première Vision’s s/s'21 edition
Emma Holmqvist Deacon makes a recap of the show and highlights the latest innovations offered by the mills and industry players, highlighting our Cradle to Cradle line and the launch we’ve done with The World’s First Digital Denim Garment in collaboration with the Fabricant as a way to cut unnecessary resources.
SPORTSWEAR INTERNATIONAL:
Making better denim?
Juliette Tafreschi covers the Jeans Redesign Initiative.
​
The initiative offers guidelines for durability, material properties, recyclability and traceability of clothing based on closed-loop principles to ensure that jeans last longer, are easy to recycle and are manufactured in ways that benefit the environment and the health of textile workers.
SPORTSWEAR INTERNATIONAL:
How sourcing countries are reacting to COVID-19
Maria Cristina Pavarini tackles the question if halting so many productive fields and countries was the best solution, looking at the consequences brought by the global lockdown after the COVID-19 pandemic.
​
She has talked to respected leaders among the industry to draft out our days forward, including our executive director of global sales and marketing, Ebru Debbag.
SPORTSWEAR INTERNATIONAL:
This is your Amsterdam schedule for next week
Maria Cristina Pavarini drafted a must-see list for the blue week, noting down the events between October 22-27 as Amsterdam prepares to welcome the leading insiders, enthusiasts, buyers and fans from the denim world. The list included the Denim Breakfast, Kingpins Amsterdam, Denim Days and the Denim Talks - each of which we’ve enjoyed deeply being part of.
SIMPLY SUZETTE:
Top 10 Sustainable Denim Brands + Innovations in 2019
Our dear friend Ani of Simply Suzette covers the top 10 sustainable denim innovations of 2019, including The World’s First Digital Denim Garment and the E-Flow technology we’ve adopted for quite some time now.
SIMPLY SUZETTE:
Kingpins Transformers Recap
Ani’s recap of her key take aways from Kingpins NY Transformers, including how she was impressed by Soorty’s informative and education focused tone of voice and approach to the stakeholders. Denim is a common dementor between all cultures, so it is necessary that brands and producers educate the world to care for their denim mindfully.
SIMPLY SUZETTE:
Denim Days Nashville Round Up
Ani covers her experience of the two full days of denim and indigos in Nashville, including our transparency focused display with the Denim Curiosity Table - which we set to enable our visitors to touch, feel, observe and learn about their options in denim manufacturing.
SIMPLY SUZETTE:
Designing at the Most Innovative Mill in the World
We’re so glad that Ani joined us as one of our inspirational guests of the Women In Denim project we curated with the Denim Dudes. She designed a 3-piece denim outfit, which we’ve realized at NASDA. Ani has chosen only the most sustainable fabric and laundry options in her design and truly realized design for purpose.
SIMPLY SUZETTE:
Designing at NASDA - Soorty's R&D Micro Factory
The Women In Denim project this is a collective story of women in denim, performing their art in a world dominated by men. Some of these ladies are at the back stage of the supply chain while some are closer to the consumer, like Ani. In this post, she covers her experience in NASDA where we’ve realized her designs.
SIMPLY SUZETTE:
What's in Your Jeans? The Cotton Problem. - Soorty X Denim Dudes cont.
For the Women in Denim project, Ani worked for fabrics that are composed of organic cotton, linen and Tencel or those that are C2C assured as she wanted to experiment and communicate the options that lie behind circular design.
This article covers the philosophy and importance of circularity as well as her full experience with the final garments.
RIVET/SOURCING JOURNAL:
Women Are Agents of Change in the Denim Industry
Angela Valesquez covers the Women In Denim initiative launched in Munich Fabric Start.

As a stalwart supporter of female empowerment our global executive director of marketing & sales, Ebru Debbag was one of the key speakers. She, along with many precious ladies who helped transform our industry, shared experiences along with our vision on the issue for the future.
RIVET/SOURCING JOURNAL:
Soorty Strives for Growth and Denim Innovation
Being Pakistan’s largest vertical denim manufacturer, we have sights set on further growth with innovation. The editorial covers our holistic approach that brings innovation, responsibility and design together - as put by our VP Marketing, Research and Innovation, Mansoor Bilal, “Our aim is to come up with the most innovative and inspiring ideas and solutions, to create a benchmark."
RIVET/SOURCING JOURNAL:
Black Forever Denim by Soorty
The technological innovations in these signature black fabrics are durability with lasting color even after repeated washing. Soorty launches BLACK FOREVER denim turning black denim into a timeless piece of clothing, featuring lower impact in dyeing and super soft handfeel giving the wearer amazing comfort even after many home laundries.
RIVET/SOURCING JOURNAL:
Sustainability And Innovation Are A Natural Fit
Our fully-vertical capabilities play an essential role in designing innovative and high quality products our customers want. Being able to offer a complete sourcing solution from fiber to jeans is a big strength as it enables us to monitor, control and optimize all steps in responsible manufacturing - not to mention the reduced environmental impact and speed to market model.
RIVET/SOURCING JOURNAL:
Why Denim Needs More Components Meeting C2C Standards
C2C Gold-level requirements demand eco-friendly and healthy products, a minimum 50% renewable energy use & drastic savings on water with a commitment to social standards.
This article how covers cradle to cradle, when embraced as a design solution, helps move the industry towards a circular model.
RIVET/SOURCING JOURNAL:
Denim Mills Anticipate a Return to Vintage Americana Fabrics
Angela Valesquez highlights the revisited heroes of the denim industry in the KP AMS AW2021 edition.
​
Soorty showcased fabrics that resemble the classic Levi’s & Wranglers, with a new shade called Mars Blue offering a bright blue marble option. Soorty marketing & communications manager Eda Dikmen described the container Nostalgia as “reinterpretations of old heroes” and expects that they’ll be future vintage.
RIVET/SOURCING JOURNAL:
Kingpins Amsterdam Preview: Everything You Need to Know
A recap of AW2021 by Angela Valesquez. ”Soorty is focused on taking a proactive approach to problem-solving. They will introduce a new color “Neutral Blue” to its line of C2C denim fabrics that it launched last year. The mill will also introduce “the world’s first clean liquid indigo” with Archroma to make aniline free denim.”
RIVET/SOURCING JOURNAL:
Full Scope of S/S 20 Denim
A detailed recap of Kingpins New York for SS2020 where we’ve showcased our Cradle to Cradle line as well as our platform of transparent information - Future Possibilities.
RIVET/SOURCING JOURNAL:
Denim Made Strides In Sustainable Dyes, Fibers and Finishing in 2019
As the market of ethical and health-conscious consumers expands, so does the demand for more sustainable fabric. In this article, Angela Valesquez covers the different initiatives and efforts from the industry which transform our future into a brighter and a cleaner one, from dyes to design processes, finishes to fibers and material resourcing.
RIVET/SOURCING JOURNAL:
Cancellations Strain Soorty Enterprises’ Vertical Operations
Angela Velasquez recaps Asad Soorty’s interview with Andrew Olah which was focusing on the cancellations from major brands coming as a result of the Covid19 pandemic and the burden it creates on our industry, and risking the sustainability of the business.
LONGJOHN:
Recreating Denim Fades The Most Eco-Friendly Way
Dear Wouter, aka Long John covers his experience with the Recrating Jeans, Responsibly project from his perspective, with a detailed explanation on how the project was design to begin with, and evolved over time.
LONGJOHN:
Soorty Presents: The Climate Jeans For SS2021 Denim Collection
Take a look at the editorial Long John covers our SS2021 collection which was entirely dedicated to our beautiful planet, from fabric names to the photoshoot, from developments to laundry design.
LONGJOHN:
Soorty Presents : Fall Winter 2020 – 2021 Collection
As Long John covers: “placing innovation, design, and sustainability at the core of all functions, Soorty is at the forefront of producing of denim fabrics and jeans, with special emphasis on quality, cost, and delivery.” Take a look at the editorial to see the highlights of our AW2021 collection.
LONGJOHN:
Soorty x The Fabricant On The World’s First Digital Denim Garment
Believing in the power of merging technology with responsible design, we've launched our C2C GOLD CertifiedTM fabrics line in a collaboration with The Fabricant with The World’s First Digital Denim Garment that uses nothing but data. Take a look at how Long John covers this revolutionary step in the denim history.
LONGJOHN:
Recap Bluezone Denim Fabric Trade Show In Munich
Long John recaps the final edition of Munich Fabric Start’s Bluezone and Keyhouse where we’ve showcased the industry’s first vertical C2C assured collection (fabrics, and jeans) and hosted a special screening of our collaborative project followed by a panel welcoming the press and other industry players.
LONGJOHN:
Episode #2: How To Recreate Jeans The Most Eco-Friendly Way
Wouter’s experience of making a replica of his jeans as part of our collaboration is covered in this editorial where we choose the right selvedge fabric, create the pattern, decide the trimming and so on. All the essentials that will help to achieve the target of getting the same pair of jeans as our own worn-in jeans.
LONGJOHN:
Episode #3: How To Recreate Jeans The Most Eco-Friendly Way
The final episode of our documentary trilogy continues our denim journey if it’s possible to recreate our favorite jeans and fades with the most sustainable materials and methods available at Soorty’s NASDA Lab. A replica jeans with the same authentic look and feel via environmentally conscious production as our original.
LONGJOHN:
Recap Bluezone Denim Fabric Trade Show In Munich
Wouter’s recap of SS2020 presentations in Munich Fabric Start’s Bluezone and Keyhouse.
LONGJOHN:
The 5th Edition Of Denim Days In Amsterdam
A detailed list of must-see events, workshops and panels where indigo lovers from around the world get together; including our natural indigo dye workshop handled in collaboration with the Blueprint.
WOMEN IN DENIM III:
Soorty Collaborates with the Denim Dudes to Create the Denim Outfit For Four Influential Ladies of Our Industry
Designed as a collaborative project between Soorty & Denim Dudes WOMEN IN DENIM celebrates the many influential, passionate ladies who transform our industry day after day. We’ve welcomed four incredible ladies who joined our mission to create awareness on the issue while creating their ultimate looks in a very hands-on workshop. Enjoy reading dear Amy Leverton’s recap on the project.
WOMEN IN DENIM II:
Meet the ladies: The Four Inspiring Entrepreneur Women from our Industry whom we’ve collaborated with
For our precious project we’ve had the privilege to work with Ani Wells (@simplysuzette), Alexis Colby (@bitofdenim), Harmony Hendrickx (@ckxstudio) and Maria Gunnarson (@amkatelier) - four amazing ladies with a voice, incredible skills and a huge passion for what they do.
 Amy Leverton covers our collective story as well as a close look towards our guests’ choices, designs and styles. Enjoy!
WOMEN IN DENIM:
Soorty Collaborates with the Denim Dudes to increase awareness on gender equality that is much needed in our industry
The denim industry, heavily targets women while being dominated by men.
As a stalwart supporter of female empowerment, we at Soorty pride ourselves on our strong female workforce that powers the forward-thinking. Our industry is home to millions of women around the world and together with the Denim Dudes we’ve designed a project to highlight this. Enjoy the read.
WOMEN IN DENIM:
Every innovation has a story. What inspires you? NASDA Innovation Lab by Denim Dudes
NASDA INNOVATION LAB is Soorty’s experimental innovation hub. Located less than an hour drive from Istanbul, NASDA has the full machinery set up for jean production - pattern to cutting, sewing to laser and e-flow as well as complete dry + wet processes.
​
Denim Dudes covers what NASDA is built for & how it contributes to our exceptional global presence.