VOGUE BUSINESS:
The fight for clean and recyclable denim
Denim manufacturing is one of the fashion industry’s most chemical & water intensive sectors. Between the pressure to minimize costs and the processes that give denim what consumers want, it’s not easy to eliminate those impacts.
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Vogue Business covers the Jeans Redesign project launched by the Ellen MacArthur Foundation we are proud to be part of.
FORBES:
Virtual Catwalks & Digital Fashion: How COVID-19 Is Changing The Fashion Industry
What impact will the COVID-19 crisis have on reshaping the fashion industry? When we get back on our feet, how will the fashion industry have changed?
Brooke Islam covers how the pandemic is changing business as usual for fashion. We are happy to be featured and see our collaboration with The Fabricant - The World’s First Digital Denim Garment.
FORBES:
Does Ranking Fashion Companies By Sustainability Commitments Actually Help The Industry To Improve?
Brooke Islam tackles the vital issue our industry should be questioning - the fact that many brands are still hiding behind greenwash rather than committing to a real action against the polluting processes within the supply chain with suggestive transparency and traceability measures that can be taken.
HEDDELS:
DENIM KIND: Future Of Fashion At Scale
David Shuck from Heddels interviews Asad Soorty and Eda Dikmen on Soorty’s Denim Kind about the innovations and philosophy behind it.
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Denim Kind is becoming the most environmentally-conscious and resource efficient place to produce denim in the world. Welcoming the bright, promising future of fashion at scale.
HEDDELS:
Ebru DebbaÄź Talks Sustainability
Heddels' David Shuck interviews our Executive Director of Marketing and Sales, Ebru Debbag covering the philosophy behind The Climate Jeans as well as getting to know better how we, at Soorty, approach sustainability.
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Have a look to learn about Soorty's responsible efforts as well as vision for future.
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HEDDELS:
Soorty’s Future Possibilities Platform of Transparent Information to Inform, Inspire and Engage
Heddels tackles what sustainability means to us and why we define ourselves as a responsible company. This time we've been covering our latest innovations like C2C, FIX-D - the world's first water free garment dyeing technology - and the recycled family we're offering as examples of how Soorty makes more and a better use of the limited resources we've got.
HEDDELS:
Soorty is Pioneering Recycled Fabrics and Water-Free Garment Dyeing
With the world barreling ever deeper into climate change, the impact of the fashion industry cannot be understated. Even so, the topic of sustainability stays complex and confusing So we have worked together with Heddels to go over our efforts and practices in sustainable production as well as our thoughts on sustainability.
HEDDELS:
Soorty’s C2C Gold Certified Line is Among the Most Sustainable
Cradle to Cradle - our design focused production philosophy focuses on circularity and a continuous closed loop that aims to waste no more. As we are the pioneers of the C2C denim production within the industry, our products are assured for material health, material re-utilization, renewable energy, water stewardship, and social fairness.
CSO MAGAZINE:
YEAR IN REVIEW - Soorty
While Pakistan is expected to be the 8th most climate crisis-affected country, consciousness and responsibility is thriving a change against this. With well put strategies & investments we are working hard to bring sustainable transformation.
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The review covers our different approaches - C2C, laundry changes, different CSR projects on forestation and gender equality, as well as Soorty water initiative.
BUSINESS CHIEF MAGAZINE:
Growth Through Sustainable Transformation
We, at Soorty, see DENIM AS A POWER OF GOOD - a tool to bring positive change to our planet. Business Chief Magazine interviews Asad Soorty, Sarfraz Cheema and Mobeen Ahmed Chughtai on how we’re fighting Pakistan's huge climate change problem and how we're disrupting the industry as we change for better.
carved ın blue:
Tencel x Refibra Denim
Carved In Blue covers the different ways in which we use Lenzing products as cotton alternatives and introduce the sustainable fibers in our compositions to give denimheads the soft (or stiff) denim they are looking for while reducing the fabric’s impact on our planet.
carved ın blue:
MILL TRENDS: THE LATEST IN WHO’S DOING WHAT II
Carved In Blue covers the latest updates on Soorty approaches sustainability holistically with an interview with our Marketing and Communications Manager Eda Dikmen as she points out the latest initiatives Smart Care, Denim Kind, Cradle to Cradle and Future Possibilities.
carved ın blue:
WHO’S DOING WHAT TO REACH THE MARKET AMID COVID-19
Lenzing’s information and news platform Carved in Blue questions how the different mills and producers of the denim value chain approach the post Covid19 era.
carved ın blue:
MILL TRENDS: THE LATEST IN WHO’S DOING WHAT
Our marketing manager Eda Dikmen explains Carved In Blue or latest collection, The Human Jeans with the philosophy behind it and the different consumer groups and tribes being targeted. The explanation of the different containers that target these consumer groups involves the multiple use of Lenzing fibers such as Tencel, Modal, Refibra and Ecovero.
WORLD TEXTILE INFORMATION NETWORK:
How Pakistan Has Gained An Edge In Eco-Friendly Denim
Adrian Wilson covers how the different initiatives and projects handled by the different denim manufacturers in Karachi are leading the world when it comes to sustainable denim production.
DENIM HUNTERS:
Retracing Denim’s History to Learn How to Make the Future Greener
We collaborated with Denim Hunters and Long John to recreate their jeans and fades, using the most innovative and responsible materials and manufacturing methods.
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Thomas, aka Denim Hunters, covers the experience from his perspective, starting from the thing that got him hooked on denim - the fades; keeping track of how the indigo is slowly chipped away from the fabric.
DENIM HUNTERS:
RECREATING FADES II
Aiming to design a project that is informative, transparent and fun at the same time; our series with Denimhunters & Long John shows their personal experiences as we recreated their favorite jeans & fades - using only the most responsible raw materials and production methods when doing so. In episode 2, we see how their jeans were cut and sewn.
DENIM HUNTERS:
RECREATING FADES III
The goal of the series was to spread the word about responsible manufacturing methods and available options in denim production. The third and the final episode of the series portray how the jeans go through the laundry processes - our experience on a more sustainable denim laundry.
DENIM HUNTERS:
Denim Days 2018
A recap of the activities and events of the festival, covering our beautiful and exciting collaboration with Blueprint Amsterdam - the indigo dyeing workshop where our visitors hand dyed their custom made bandanas for the day, using natural indigo.
FASHIONUNITED.UK:
Jeans Redesign Initiative
Fashion United covers the Jeans Redesign Initiative by the Ellen MacArthur Foundation that we are proud to be part of - and hence, pledging to meet guidelines setting out minimum requirements on garment durability, material health, recyclability and traceability.
FASHIONUNITED.UK:
What The Future Of Denim Looks Like According To Industry Experts
Showcasing the latest trends and innovations to hit the world of denim, Fashion United covers Soorty’s vision for the future of denim featuring The World’s First Digital Denim Garment while mentioning the physical moving digital.
ROBIN DENIM:
World of Denim
Robin Denim joined us in our mission to spread the word about the importance of change in the industry, partly by editorials and partly by designing and organizing collaborative projects.
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This first editorial gives an overview of how we, at Soorty, offer our world of denim that is designed for purpose to the denim community.
ROBIN DENIM:
The Climate Jeans
Robin covers Soorty’s SS2021 Collection - The Climate Jeans.
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As Soorty, one of the world’s largest vertical denim manufacturers, we’re a frontrunners of responsible manufacturing in the industry.
We’ve been, and are changing the status quo and proactively working towards a more sustainable denim world.
ROBIN DENIM:
Denim Washing Workshops at the NASDA Innovation Lab
Together with Robin, we’ve designed a tailored project that puts together a team of super denim heads to create their favorite garments. Our guests visited us at our NASDA Innovation Lab in Çorlu for a 3-days workshop to receive all the tools they needed to wash and finish the garments which had been created for them.
DENIMSANDJEANS:
World Of Denim, Designed For Life
Denim & Jeans makes a recap on our AW2021 collection which comes with a wide range of products that target different lifestyles, consumer tribes, and realities. The collections is inspired by nature ; paying respect to all its aspects.
DENIMSANDJEANS:
Effects Of Covid 19
Sandeep Agarwal of Denims and Jeans talks to Ebru Debbag – Executive Director, Global Sales and Marketing on how she sees the impact #Covidtimes will have on all of us.
SPORTSWEAR INTERNATIONAL:
Discover the coolest ideas seen at Bluezone
Maria Cristina Pavarini makes a recap of the show and highlights the latest innovations offered by the mills and industry players.
SPORTSWEAR INTERNATIONAL:
What you missed at Denim Première Vision’s s/s'21 edition
Emma Holmqvist Deacon makes a recap of the show and highlights the latest innovations offered by the mills and industry players, highlighting our Cradle to Cradle line and the launch we’ve done with The World’s First Digital Denim Garment in collaboration with the Fabricant as a way to cut unnecessary resources.
SPORTSWEAR INTERNATIONAL:
Making better denim?
Juliette Tafreschi covers the Jeans Redesign Initiative.
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The initiative offers guidelines for durability, material properties, recyclability and traceability of clothing based on closed-loop principles to ensure that jeans last longer, are easy to recycle and are manufactured in ways that benefit the environment and the health of textile workers.
SPORTSWEAR INTERNATIONAL:
How sourcing countries are reacting to COVID-19
Maria Cristina Pavarini tackles the question if halting so many productive fields and countries was the best solution, looking at the consequences brought by the global lockdown after the COVID-19 pandemic.
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She has talked to respected leaders among the industry to draft out our days forward, including our executive director of global sales and marketing, Ebru Debbag.
SPORTSWEAR INTERNATIONAL:
This is your Amsterdam schedule for next week
Maria Cristina Pavarini drafted a must-see list for the blue week, noting down the events between October 22-27 as Amsterdam prepares to welcome the leading insiders, enthusiasts, buyers and fans from the denim world. The list included the Denim Breakfast, Kingpins Amsterdam, Denim Days and the Denim Talks - each of which we’ve enjoyed deeply being part of.
SIMPLY SUZETTE:
Top 10 Sustainable Denim Brands + Innovations in 2019
Our dear friend Ani of Simply Suzette covers the top 10 sustainable denim innovations of 2019, including The World’s First Digital Denim Garment and the E-Flow technology we’ve adopted for quite some time now.
SIMPLY SUZETTE:
Kingpins Transformers Recap
Ani’s recap of her key take aways from Kingpins NY Transformers, including how she was impressed by Soorty’s informative and education focused tone of voice and approach to the stakeholders. Denim is a common dementor between all cultures, so it is necessary that brands and producers educate the world to care for their denim mindfully.
SIMPLY SUZETTE:
Denim Days Nashville Round Up
Ani covers her experience of the two full days of denim and indigos in Nashville, including our transparency focused display with the Denim Curiosity Table - which we set to enable our visitors to touch, feel, observe and learn about their options in denim manufacturing.
SIMPLY SUZETTE:
Designing at the Most Innovative Mill in the World
We’re so glad that Ani joined us as one of our inspirational guests of the Women In Denim project we curated with the Denim Dudes. She designed a 3-piece denim outfit, which we’ve realized at NASDA. Ani has chosen only the most sustainable fabric and laundry options in her design and truly realized design for purpose.
SIMPLY SUZETTE:
Designing at NASDA - Soorty's R&D Micro Factory
The Women In Denim project this is a collective story of women in denim, performing their art in a world dominated by men. Some of these ladies are at the back stage of the supply chain while some are closer to the consumer, like Ani. In this post, she covers her experience in NASDA where we’ve realized her designs.
SIMPLY SUZETTE:
What's in Your Jeans? The Cotton Problem. - Soorty X Denim Dudes cont.
For the Women in Denim project, Ani worked for fabrics that are composed of organic cotton, linen and Tencel or those that are C2C assured as she wanted to experiment and communicate the options that lie behind circular design.
This article covers the philosophy and importance of circularity as well as her full experience with the final garments.
RIVET/SOURCING JOURNAL:
Women Are Agents of Change in the Denim Industry
Angela Valesquez covers the Women In Denim initiative launched in Munich Fabric Start.

As a stalwart supporter of female empowerment our global executive director of marketing & sales, Ebru Debbag was one of the key speakers. She, along with many precious ladies who helped transform our industry, shared experiences along with our vision on the issue for the future.
RIVET/SOURCING JOURNAL:
Soorty Strives for Growth and Denim Innovation
Being Pakistan’s largest vertical denim manufacturer, we have sights set on further growth with innovation. The editorial covers our holistic approach that brings innovation, responsibility and design together - as put by our VP Marketing, Research and Innovation, Mansoor Bilal, “Our aim is to come up with the most innovative and inspiring ideas and solutions, to create a benchmark."
RIVET/SOURCING JOURNAL:
Black Forever Denim by Soorty
The technological innovations in these signature black fabrics are durability with lasting color even after repeated washing. Soorty launches BLACK FOREVER denim turning black denim into a timeless piece of clothing, featuring lower impact in dyeing and super soft handfeel giving the wearer amazing comfort even after many home laundries.
RIVET/SOURCING JOURNAL:
Sustainability And Innovation Are A Natural Fit
Our fully-vertical capabilities play an essential role in designing innovative and high quality products our customers want. Being able to offer a complete sourcing solution from fiber to jeans is a big strength as it enables us to monitor, control and optimize all steps in responsible manufacturing - not to mention the reduced environmental impact and speed to market model.
RIVET/SOURCING JOURNAL:
Why Denim Needs More Components Meeting C2C Standards
C2C Gold-level requirements demand eco-friendly and healthy products, a minimum 50% renewable energy use & drastic savings on water with a commitment to social standards.
This article how covers cradle to cradle, when embraced as a design solution, helps move the industry towards a circular model.
RIVET/SOURCING JOURNAL:
Denim Mills Anticipate a Return to Vintage Americana Fabrics
Angela Valesquez highlights the revisited heroes of the denim industry in the KP AMS AW2021 edition.
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Soorty showcased fabrics that resemble the classic Levi’s & Wranglers, with a new shade called Mars Blue offering a bright blue marble option. Soorty marketing & communications manager Eda Dikmen described the container Nostalgia as “reinterpretations of old heroes” and expects that they’ll be future vintage.
RIVET/SOURCING JOURNAL:
Kingpins Amsterdam Preview: Everything You Need to Know
A recap of AW2021 by Angela Valesquez. ”Soorty is focused on taking a proactive approach to problem-solving. They will introduce a new color “Neutral Blue” to its line of C2C denim fabrics that it launched last year. The mill will also introduce “the world’s first clean liquid indigo” with Archroma to make aniline free denim.”
RIVET/SOURCING JOURNAL:
Full Scope of S/S 20 Denim
A detailed recap of Kingpins New York for SS2020 where we’ve showcased our Cradle to Cradle line as well as our platform of transparent information - Future Possibilities.
RIVET/SOURCING JOURNAL:
Denim Made Strides In Sustainable Dyes, Fibers and Finishing in 2019
As the market of ethical and health-conscious consumers expands, so does the demand for more sustainable fabric. In this article, Angela Valesquez covers the different initiatives and efforts from the industry which transform our future into a brighter and a cleaner one, from dyes to design processes, finishes to fibers and material resourcing.
RIVET/SOURCING JOURNAL:
Cancellations Strain Soorty Enterprises’ Vertical Operations
Angela Velasquez recaps Asad Soorty’s interview with Andrew Olah which was focusing on the cancellations from major brands coming as a result of the Covid19 pandemic and the burden it creates on our industry, and risking the sustainability of the business.
LONGJOHN:
Recreating Denim Fades The Most Eco-Friendly Way
Dear Wouter, aka Long John covers his experience with the Recrating Jeans, Responsibly project from his perspective, with a detailed explanation on how the project was design to begin with, and evolved over time.
LONGJOHN:
Soorty Presents: The Climate Jeans For SS2021 Denim Collection
Take a look at the editorial Long John covers our SS2021 collection which was entirely dedicated to our beautiful planet, from fabric names to the photoshoot, from developments to laundry design.
LONGJOHN:
Soorty Presents : Fall Winter 2020 – 2021 Collection
As Long John covers: “placing innovation, design, and sustainability at the core of all functions, Soorty is at the forefront of producing of denim fabrics and jeans, with special emphasis on quality, cost, and delivery.” Take a look at the editorial to see the highlights of our AW2021 collection.
LONGJOHN:
Soorty x The Fabricant On The World’s First Digital Denim Garment
Believing in the power of merging technology with responsible design, we've launched our C2C GOLD CertifiedTM fabrics line in a collaboration with The Fabricant with The World’s First Digital Denim Garment that uses nothing but data. Take a look at how Long John covers this revolutionary step in the denim history.
LONGJOHN:
Recap Bluezone Denim Fabric Trade Show In Munich
Long John recaps the final edition of Munich Fabric Start’s Bluezone and Keyhouse where we’ve showcased the industry’s first vertical C2C assured collection (fabrics, and jeans) and hosted a special screening of our collaborative project followed by a panel welcoming the press and other industry players.
LONGJOHN:
Episode #2: How To Recreate Jeans The Most Eco-Friendly Way
Wouter’s experience of making a replica of his jeans as part of our collaboration is covered in this editorial where we choose the right selvedge fabric, create the pattern, decide the trimming and so on. All the essentials that will help to achieve the target of getting the same pair of jeans as our own worn-in jeans.
LONGJOHN:
Episode #3: How To Recreate Jeans The Most Eco-Friendly Way
The final episode of our documentary trilogy continues our denim journey if it’s possible to recreate our favorite jeans and fades with the most sustainable materials and methods available at Soorty’s NASDA Lab. A replica jeans with the same authentic look and feel via environmentally conscious production as our original.
LONGJOHN:
Recap Bluezone Denim Fabric Trade Show In Munich
Wouter’s recap of SS2020 presentations in Munich Fabric Start’s Bluezone and Keyhouse.
LONGJOHN:
The 5th Edition Of Denim Days In Amsterdam
A detailed list of must-see events, workshops and panels where indigo lovers from around the world get together; including our natural indigo dye workshop handled in collaboration with the Blueprint.
WOMEN IN DENIM III:
Soorty Collaborates with the Denim Dudes to Create the Denim Outfit For Four Influential Ladies of Our Industry
Designed as a collaborative project between Soorty & Denim Dudes WOMEN IN DENIM celebrates the many influential, passionate ladies who transform our industry day after day. We’ve welcomed four incredible ladies who joined our mission to create awareness on the issue while creating their ultimate looks in a very hands-on workshop. Enjoy reading dear Amy Leverton’s recap on the project.
WOMEN IN DENIM II:
Meet the ladies: The Four Inspiring Entrepreneur Women from our Industry whom we’ve collaborated with
For our precious project we’ve had the privilege to work with Ani Wells (@simplysuzette), Alexis Colby (@bitofdenim), Harmony Hendrickx (@ckxstudio) and Maria Gunnarson (@amkatelier) - four amazing ladies with a voice, incredible skills and a huge passion for what they do.
 Amy Leverton covers our collective story as well as a close look towards our guests’ choices, designs and styles. Enjoy!
WOMEN IN DENIM:
Soorty Collaborates with the Denim Dudes to increase awareness on gender equality that is much needed in our industry
The denim industry, heavily targets women while being dominated by men.
As a stalwart supporter of female empowerment, we at Soorty pride ourselves on our strong female workforce that powers the forward-thinking. Our industry is home to millions of women around the world and together with the Denim Dudes we’ve designed a project to highlight this. Enjoy the read.
WOMEN IN DENIM:
Every innovation has a story. What inspires you? NASDA Innovation Lab by Denim Dudes
NASDA INNOVATION LAB is Soorty’s experimental innovation hub. Located less than an hour drive from Istanbul, NASDA has the full machinery set up for jean production - pattern to cutting, sewing to laser and e-flow as well as complete dry + wet processes.
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Denim Dudes covers what NASDA is built for & how it contributes to our exceptional global presence.