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YAHOO:

SOORTY PARTNERS WITH EX-LEVI’S DESIGNER ON CIRCULAR DENIM CAPSULE

Meghan Hall covers the details of ORBIT - the circularity themed collection Soorty and Miles Johson joined forces on, from fiber selection to silhouettes and details that make the communication unique.

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SOURCING JOURNAL:

WHAT'S SELLING: SPRING/SUMMER2025 DENIM FABRICS

Angela Velasquez interviews representatives from mill’s on the fabrics getting the most attention for the season and what is being sampled by brands.

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YARNS AND FIBERS:

SOORTY UNVEILS SUSTAINABLE ORBIT DENIM COLLECTION

Soorty launches the Orbit denim collection that is designed with circularity in mind from fiber to finish in collaboration with designer Miles Johnson, known for his creative roles at brands like Levi Strauss and Patagonia.

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SOURCING JOURNAL:

WHAT’S NEXT FOR DENIM? AI-AIDED DESIGN, UPCYCLING AND GORPCORE

Meghan Hall features the trends presentation made by denim design consultant Miles Johnson at Soorty’s SpaceD event in New York City.

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SOURCING JOURNAL:

VIDEO: 7 MILLS ON WHAT’S NEXT IN DENIM

Andre Claudio interviews seven denim mills including Soorty during Kingpins NY to provide insights into what they have planned for the season.

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CALIFORNIA APPAREL NEWS:

New Blues: The Denim Industry Heads Into 2024

On the industry focus section, Dorothy Crouch asks experts and leaders including Eda Dikmen, Soorty’s Marketing & Communications Manager, their opinions on how the denim ecosystem will evolve in 2024, questioning what priorities in design, sourcing and/or manufacturing will determine the direction of the industry. 

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DENIM FOCUS:

Soorty Unveils Sustainability Loop Model and Philosophy, Paving the Way for a Greener Future

Denim Focus covers Soorty's revolutionary Sustainability Loop Model and Philosophy, a forward-thinking initiative which aims to redefine the fashion landscape by integrating circular principles into every facet of the company’s operations from Responsible Sourcing to Closed-loop Production and End-of-Life Solutions.

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Sourcing Journal:

SOORTY SUPPORTS TRANSPARENCY EFFORTS WITH UPGRADED WEBSITE

Angela Velasquez covers Soorty's refreshed, user-friendly website as a tool to better support storytelling and transparency efforts.

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trend hunter:

Soorty Debuts an Updated Website, with an Emphasis on User-Friendliness

Global denim and jeans production leader Soorty recently updated its website. The upgraded platform embodies the values of innovation and transparency, taking visitors on the "DenimKind Journey,” which provides insights into Soorty's vertically integrated approach to production.

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Fashion United:

Embark on the DenimKind Journey with Soorty's Renewed Website

Fashion United covers Soorty’s renewed website as a vibrant platform that promises to redefine the industry landscape, reflecting Soorty’s passion for creating a more compassionate denim experience embodying the company's ethos of innovation, sustainability, and ethical production.

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Sourcing Journal:

Tapestry in Illinois Energy Partnership to Power Homes for 20 Years

Claire Wilson’s story covers the multiple examples of fashion industry players investing in renewable, green energy to source their operations and among them is mentioned Soorty which has invested in solar panels as well as wind tribune farms.

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Sourcing Journal:

PAKISTAN’S SOORTY WANTS HELP SCALING ORGANIC COTTON INITIATIVE

ALEXANDRA HARRELL recaps Sourcing Journal’s Fall Summit that took place on Nov. 2, where Ebru Debbag, Soorty’s Executive Director of Global Marketing & Sales reflected on why vertical production is essential, its organic cotton initiative and issued a call to arms during a conversation Kate Nishimura.

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Sourcing Journal:

SPRING/SUMMER 2025 PREVIEW: KEY COLORS TO WATCH IN DENIM

A detailed report on new colors and dyeing innovations offered by mills around the world before the SS25 launches in Kingpins Amsterdam. Soorty’s eco-conscious overdyeing technology Black Theory, new coating technique made from wood waste as an alternative to petroleum-based dyestuffs EarthArt as well as new laundry innovation FadeO are covered.

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TEXTILE VALUE CHAIN:

DENIM MILLS: PERFECT FOR HEAT WAVES AND COMFORT

In response to the diverse expectations of the SS2025 market, denim manufacturers are gearing up to offer an array of jeans, spanning different weights and cuts. Highlights include Soorty’s collection of lightweight denim fabrics, DenimLITE.

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Sourcing Journal:

Trippin’blue To Focus On Denim Sustainability, R&D And More

Angela Velasquez covers the  online Latin American denim event Trippin’blue organized by the consultancy Be Disobedient which hosts pioneering names of the industry like Tonello, Renewcell, HMS, The New Denim Project, Soorty and more.

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The Spin Off:

What Trippin’ Blue sees for Latin American denim’s future

Maria Cristina Pavarini covers the 5th edition of the online event Trippin’ Blue targeting the Latin Americas, and taking place in Spanish. The virtual get together will host players from the creative & productive stages of the jeanswear industry, sharing denim innovations from mill to retail.

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Business Recorder:

Weekly Cotton Review: Spot rate increases as market sees fluctuations

The Pakistani stakeholders organised an important meeting of Organic Cotton Accelerator (OCA) in Dubai and the coverage summarizes the current state of the cotton market - in Southeast Asia and globally.

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Fageb Wasanni:

Soorty Introduces HumAIn Chapter 2: The Future of Denim

The online mag specialized in XXI century technologies covers the second phase of Soorty’s AI generated collection, HumAIn: "Soorty, a leading denim manufacturer based in Pakistan, is revolutionizing the fashion industry. This innovative denim capsule combines the power of AI with cutting-edge design techniques to deliver a range of unique denim washes, garment finishes, and unconventional silhouettes.”

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Trend Hunter:

Soorty Launches HumAIn Chapter 2, Using AI Stable Diffusion

The trend platform, which is also powered by AI and has millions of views globally every month, covers Soorty’s AI generated denim collection HumAIn and its revolutionary impact on the global, creative fashion scene.

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Apparel Resources:

Soorty drops collection, showcases fusion of innovation and sustainability

Apparel Resources covers Soorty’s FW2425 collection Looking Back to Move Forward which brings together different concepts and initiatives that highlight Soorty’s commitment to sustainability and innovation such as responsible over-dyeing techniques, laser ready fabrics, recycled fiber content, high performance denim fabrics and more.

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Sourcing Journal:

SOORTY LOOKS BACK TO MOVE FORWARD IN NEW COLLECTION

The past inspires the future. That’s the underlying message behind Soorty’s Fall/Winter 2024-2025 collection “Looking Back to Move Forward” which studies the past, present and future of denim fashion and examines how denim evolves with culture & how it honors the past by using innovative materials and technologies. 

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Yarns & Fibers:

Soorty's Innovative Collection Redefines Denim Fashion

Soorty, is making a big impact in the fashion world with their latest collection titled "Looking Back to Move Forward.” Which reflects Soorty's dedication to being environmentally friendly and innovative and includes various sub-collections that bring together smart technologies which reducing their carbon footprint, offer high-performance denim that stretches easily and maintaining as well as adaptive and inclusive denim.

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DENIM FOCUS:

Soorty Unveils HumAIn Chapter 2: A Revolutionary Leap in AI Denim Fashion

In a groundbreaking move that fuses cutting-edge technology with fashion, Pakistan-based denim manufacturer Soorty has taken the fashion world by storm with its latest AI-created denim collection, HumAIn Chapter 2.

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APPAREL INSIDER:

Tracing solutions - A market Overview

Pioneering traceability technologies are now able to track the footprint of textile fibres as they make their way around the world. Holly Berger, marketing director of Haelixa, shares some examples and their potential for transforming the way we relate to supply chains including the ongoing partnership with Soorty with the DNA markers.

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TS2 SPACE:

Soorty Explores AI’s Impact on Denim Industry

Soorty unveiled its second AI-generated denim collection, HumAIn Chapter 2, at its New York City showroom which builds on the success of the digital collection launched at Kingpins Amsterdam in April. Soorty enlisted the help of Denim Dudes to guide the trend direction.

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Retail Customer Experience:

AI denim? Soorty launches HumAIn Chapter 2 collection

AI may be the hottest buzzword in tech right now, with ChatGPT and similar products revolutionizing everything from content creation to areas of the food and service industries; but is fashion next? Soorty, a Pakistan-based denim manufacturer, has launched its AI-created denim collection HumAIn Chapter 2.

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TS2 SPACE:

Soorty Introduces AI-Generated Denim Collection

Soorty has unveiled HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM and Denim Dudes. The collection was debuted at the company’s NY showroom last week with a specially curated workshop and aims to explore how artificial intelligence can revolutionize the denim industry. 

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Sourcing Journal:

AI CAN’T SAY NO: SOORTY’S LATEST GENERATIVE DENIM COLLECTION

Building off the digital fashion collection presented at Kingpins Amsterdam in April, Soorty debuted HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM at its NY showroom last week. They brought on additional creative help from the Denim Dudes to guide trend direction.

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The Spin Off:

Discover Soorty's next step in AI-generated creativity

Soorty, has recently released Humain Chapter 2, the latest edition of its innovative AI-generated denim collection during a recent event held in New York on 18 July and during Kingpins NY. For the occasion, they presented a selection of ten denim outfits curated by a joint collaboration between Volker Ketteniss, and trend experts & denim influencers Denim Dudes.

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Sourcing Journal:

BLUE CAST: SOORTY’S EDA DIKMEN ON ADVANCING CREATIVITY WITH AI

The five-pocket jean is a timeless classic for a reason. But sometimes it’s beneficial to shake up denim silhouettes. Recently, Soorty used artificial intelligence as an antidote to the industry’s sameness. Dubbed HumAIn, the project uses AI as a tool rather than a replacement for the human touch in design. Marketing & Communications Manager Eda Dikmen chats with Tuncay Kilickan on their latest podcast about the project.

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Yahoo!:

BLUE CAST: SOORTY’S EDA DIKMEN ON ADVANCING CREATIVITY WITH AI

Syndication of Rivet’s news in Yahoo Life.

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Fashion Trendsetter: 

SOORTY UNVEILS HUMAIN CHAPTER 2

Soorty, a premier vertically integrated denim manufacturer from Pakistan, proudly announces HumAIn Chapter 2, the latest edition of their innovative AI-generated denim collection, a groundbreaking AI-Generated denim collection in collaboration with Volker Ketteniss & the Denim Dudes.

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Livid Magazine: 

INTRODUCING SOORTY’S HUMAIN CHAPTER 2: A REVOLUTIONARY AI-GENERATED DENIM COLLECTION

Soorty continues to push the boundaries of technology and fashion innovation, showcasing further remarkable results of their creative fusion in their latest collaboration with Volker Ketteniss and the Denim Dudes. 

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Pinker Moda:

The 9 Most Sustainable Jeans Models on The Market

The Spanish Fashion Online Magazine gives a list of responsible denim options available on the market through an interview made with industry experts including Soorty’s Ebru Debbag who highlights sustainability options and business models that include responsible material and processes as well as an understanding of making clothes last with a longevity perspective.

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Apparel Views: 

FTC, HAELIXA PARTNER TO PROMOTE TRANSPARENT SUPPLY CHAIN

Swiss cashmere organization FTC collaborated with Haelixa on a case study for physical verification. Highlighting the importance of traceability of the clothes we wear, the coverage gives emphasis to Haelixa’s long standing partners including Soorty. 

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Yarns and Fibers: 

FTC, Haelixa partner to promote transparent supply chain

Swiss cashmere organization FTC collaborated with Haelixa on a case study for physical verification. Highlighting the importance of traceability of the clothes we wear, the coverage gives emphasis to Haelixa’s long standing partners including Soorty. 

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Textile World Asia: 

Soorty Joins The CSN, Reinforcing Commitment To Circular Fashion Solutions

Circular solutions are essential for the fashion industry’s sustainability and ethical development, and Soorty is at the forefront of offering such solutions. The latest initiative is the producer joining CSN, CIRCULOSE® Supplier Network while their projects also include Soorty’s branded recycled fiber solutions, Second Life, transparent information platform, Future Possibilities, own LCA studies in addition to a continuous dedication in using responsible materials and processes. 

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Retail Technology Review: 

Soorty joins the CIRCULOSE Supplier Network

Soorty, the global denim manufacturer dedicated to minimizing environmental & social impact proudly announces its membership in the recently launched CIRCULOSE Supplier Network.

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Green Living Guy: 

Soorty Clothing Joins CIRCULOSE Network for Circular Economy

Soorty’s membership strengthens its dedication of transforming its supply chain into a value chain and improving circular solutions through responsible innovation.

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Sourcing Journal:

Soorty is featured multiple times in the Summer 2023 edition of Rivet Magazine, with coverage ranging from the Looking Back To Move Forward and HumAIn collections, along with interviews on recent fabric developments as well as the AI-generated denim line. 

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Sourcing Journal:

Using Forensic Testing for Raw Material Traceability

The article emphasizes the importance physical traceability in the fashion industry as it provides a full visibility of the value chain, identifying suppliers & all actors up to raw material providers, and proactively engage with them to prevent and mitigate environmental / social risks and impacts. Soorty’s long-standing partnership with Haelixa on raw and recycled cotton is highlighted as one of the solution offers.

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The Spin Off:

How Renewcell is expanding its suppliers’ network

Renewcell, the sustain-tech company that developed a patented process for recycling cellulosic textile waste into a new material called Circulose, launches CSN - the Circulose Supplier Network which includes Soorty too, with 47 enterprises (yarn & textile producers). 

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The Spin Off:

Why Dutch Denim Deal +20% PCR cotton can lead to a change

Maria Christina Pavarini covers the story of The Dutch C-233 Green Deal on Circular Denim (aka Denim Deal-DD)’s recently released Monitor Denim Deal 2022 report, highlighting some encouraging results for the denim industry.

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Apparel News:

Industry Focus: Denim - The Style, Manufacturing Trends That Will Become Classic Denim Staples

California Apparel News asked some of the industry’s most-passionate blue bloods "What current denim trend do you foresee becoming a classic, and what do you believe the next fresh, groundbreaking trend will be?” and among the interviewees is Soorty’s Marketing & Communications Manager, Eda Dikmen.

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Sourcing Journal:

ARTISTIC FABRIC MILLS AND PAKISTAN WWF DIVE INTO ORGANIC COTTON

Sourcing Journal covers the story of increasing practices of organic cotton farming in Pakistan, the world’s fifth largest producer of cotton, according to the UN, giving a special emphasis to Soorty’s Organic Cotton Initiative SOCI.

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Yahoo:

ARTISTIC FABRIC MILLS AND PAKISTAN WWF DIVE INTO ORGANIC COTTON

Yahoo covers the story of increasing practices of organic cotton farming in Pakistan, the world’s fifth largest producer of cotton, according to the UN, giving a special emphasis to Soorty’s Organic Cotton Initiative SOCI.

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Inside Out:

HumAIn, Soorty’s AI generated denim collection

HumAIn, Soorty’s AI generated denim collection made in a creative collaboration with Volker Ketteniss is mentioned in the SS23 issue of Inside Outdoor Magazine together with the company's other digital-fashion initiatives such as 3D fashion & denim design.

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The Spin Off:

HOUSE OF DENIM X JEANS SCHOOL EXPLORES GENDER-FLUID DENIM'S EVOLUTION

House of Denim Foundation launches the second Stretch Yourself project, in collaboration with Jeans School & The Lycra Company as well as seven denim mills including Soorty. The theme is Diversity in Denim, devising the future of stretch denim according to a gender-fluid and multi-functional purpose driven world.

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The Spin Off:

WILL AI MAKE OUR LIVES–AND THE FASHION INDUSTRY–BETTER?

Is AI the future? G-Star, Soorty, Prada Group, Zegna, Zalando think so. Brands like #GStar and denim specialists like #Soorty have started to create their own generative AI-designed collections, along with other players that have started creating their own digital showrooms and collections during the pandemic, created metaverse art pieces & fashion weeks already taking place for the 2nd year in 2023. Maria Cristina Pavarini questions "Will AI make our lives–and the fashion industry–better?" on her latest article.

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INSIDE DENIM:

Soorty’s HumAIn brings the human eye to AI

A new collection of Soorty-made denims for both virtual and material-world consumption, HumAIn, follows a creative collaboration between the producer and Volker Ketteniss. The vertical manufacturer has been pursuing “digital denim” design systems and technologies for around five years now.

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The Spin Off:

Discover HumAIn, Soorty's AI-generated collection

Maria Cristina Pavarini covers the story of HumAIn, Soorty’s AI-generated denim collection created in collaboration with Volker Ketteniss. Despite the topic is still being controversial, the new project started by Soorty aims to emphasize the human value of working together with artificial intelligence and explore new solutions focused on forward-thinking with the aim to discover how technology and fashion can go hand in hand.

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