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Sourcing Journal:

Kingpins New York Preview: What’s Selling For Spring/Summer 2024

Angela Velasquez covers a recap of Kingpins NY that took place in Basketball City on Jan. 11-12, highlighting what the denim industry offered for the new season, in particular with collections that focus on circularity and zero waste solutions. 

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Sourcing Journal:

Slideshow: Soorty’s Third Spaced Event

Ahead of Kingpins Show New York, denim manufacturer Soorty brought the denim community together at its SpaceD showroom. Carved In Blue shares a recap of the event for those who were not able to join in person with a slideshow.

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DENIM FOCUS:

Soorty Hosts Open House at Creative Room SpaceD Showroom in NYC

Denim Focus cover the story of the 3rd open house of SpaceD, Soorty’s purpose driven creative hub located very centrally in Manhattan, NY. The theme of the gathering was Design For Circularity and the brand has collaborated with industry partners like The Lycra Company, Lenzing, Marmara Hemp and Jeanologia as well as cross industry players like Scrap NY and Decode MFG.

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Carved In Blue:

Soorty’s Third Spaced Showcase To Spotlight Circularity

Carved in Blue interviews Eda Dikmen, Soorty’s Marketing & Communications Manager on what  visitors can expect from the third open house event of SpaceD regarding how companies can use collaboration as a force to build circular systems and how to close the loop in jeans design via supply chain integration - from fiber production to finishing products.

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Sourcing Journal:

Soorty’s Supply Chain Partners Tell A Circular Denim Story

Alexandra Harrell covers the story of SpaceD’s 3rd open house event - Achieving full circularity is no easy feat in fashion. Denim mills need to approach sustainability through various channels, perhaps starting by taking a page out of Soorty’s playbook. Supply chain partners came together to show how circular denim is made possible via Soorty’s vertical integration, enabling fiber innovation and smart laundry to merge.

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Denims and Jeans:

How Soorty Is Leveraging Haelixa DNA To Get Brands Into Traceability

Denims and Jeans spoke with Mansoor Bilal, VP of Marketing, Research & Innovation at Soorty and Holly Berger, Marketing Director at Haelixa on how the two companies are collaborating to provide physical tracing of recycled cotton fibers used in fabrics to help enable transparency in fashion when serving the global customers.

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MONGABAY:

Blue jeans: An iconic fashion item that’s costing the planet dearly

Mongabay covers the story of the environmental impact of blue jeans over the years highlighting the improvements made over the years to produce a more sustainable, conscious product with a lower impact, featuring Soorty’s water and energy saving investments, reduced chemical use as well as new engineering techniques that re-design the way jeans are made.

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WGSN:

5 Key denim trends from Kingpins S/S 24

Soorty’s overworked hand crafted denim, tactile threads, rework and DIY customization examples, colored stories on non-denims make their way into the highlights of the Kingpins Amsterdam show.

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SOURCING JOURNAL:

HOW TENCEL BECAME DENIM’S GO-TO INGREDIENT

Sourcing Journal celebrates the 30th anniversary of Tencel by showing what implementing the fiber meant to different players of the supply chain including Soorty in terms of innovation, R&D, and product development by highlighting the multiple added value attributes and performance points.

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denım focus:

SOORTY Launches Newest Denim Collection: The Philosophy of Denim

Denim Focus features Soorty’s most recent collection that was engineered and designed to answer the question “How do you want to live and where do your clothes fall in this scenario?” by emphasizing product life cycles, raw materials used, power of design, and the major role of denim in our culture, being the go-to piece in our wardrobes.

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The Spin Off:

Is the Dutch Denim Deal helping jeans become more sustainable?

Spin Off covers The Dutch Denim Deal - a project by the Dutch government - two years after its foundation in 2022. The initiative was created in line with the European Green Deal & Circular Action Plan, aiming to collectively set up a reverse value chain that enables the collecting, sorting, and recycling of textile garments to be used as fiber input. Among the stakeholders is brands and suppliers, including Soorty.

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SOURCING JOURNAL:

MILL MEMO: PAKISTAN PRODUCERS ON COTTON-FREE AND CIRCULAR DENIM PART 2

Carved In Blue connects with mills from Pakistan, including Soorty, who use their fibers to document how going beyond virgin cotton in denim production.

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DAILY TIMES:

Textile manufacturers, global fashion brands to achieve net zero carbon targets

Organized by Pakistan Net Zero Trust, the Net Zero Pakistan Roundtable is a platform of coalition for textile producers & manufacturers and global fashion brands that is aimed to provide a roadmap and framework to accelerate sustainability efforts. Soorty is proud to be among the stakeholders.

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Innovation in Textiles:

Dyeing/​Finishing/​Printing Supporting export expansion at Igatex 2022

Innovation in Textiles covers a recap of Igatex 2022, sharing best-practices and stories from dyeing, finishing and printing perspective of the fashion value chain.

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DENIM FOCUS:

SOORTY Launches Newest Denim Innovative Concept: Design for Longevity

Denim Focus covers the story of Soorty’s new holistic philosophy that covers all that goes to denim making from fiber choice and resourcing to conscious design, processes used and finished goods all aimed for clothes that are made to last, have increased lifespans and hence, reduced impact on climate change - Design For Longevity.

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Sourcing Journal:

REPORT: EVERYTHING YOU MISSED AT KINGPINS AMSTERDAM

Sourcing Journal shares a recap report of KP Amsterdam, highlighting Soorty as a producer looking to elevate the fashion world featuring its concepts that match consumer trends such as Color Me Happy addressing natural dyes and dopamine infusing colors, Elevated Essentials offering clothes to offer joy we seek post-pandemic and Longevity tackling durability of our wardrobes.

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Inside Denim:

Soorty turns to organic farming community’s women

Inside Denim features a detailed cover of SOCI - Soorty Organic Cotton Initiative not only as an organic farming practice but the social one it is by highlighting how it will open up access to vocational training, leadership programmes, mentorship, health and financial education, plus introduce the women to e-commerce, all with a view to encouraging an entrepreneurial mindset among them.

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WWD:

Pakistan Still Assessing Cotton Damage, Road of Recovery Ahead

WWD explores what the monsoon happened in Pakistan is going to impact the entire fashion world — "What happens in the cotton fields in Pakistan will emerge in fashion stores in Europe or the U.S.”

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BOF:

With Inflation Painfully High, Fashion’s Garment Workers Pay the Price

Business of Fashion approaches the fashion world to explain how the very volatile situations around the world are impacting the value chain.

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SOURCING JOURNAL:

DENIM INDUSTRY LINKS COLLABORATIONS TO SCALING INNOVATION, CONSCIOUS CONSUMPTION

Angela Velasquez covers the roundtable discussion we hosted during SpaceD’s second event which addressed the value we (as an industry) unlock with of collaborations - monitored by Ebru Debbag, our executive director of marketing with representatives from some of our key partnerships including Lycra, Tonello and Lenzing. 

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SPIN OFF:

SOORTY WILL HOST A NEW PROJECT ABOUT RESPONSIBLE INNOVATION

Soorty, the denim specialist from Pakistan, will host the series of talks “Responsible Innovation for A Better Tomorrow" in their NY Creative Room SpaceD during an open house event, on July 18&19. Aim of the project is to ignite a collective movement by involving various pioneering and game-changing supply chain players of the denim industry together, including C2C, Lenzing, The Lycra Company, Tonello, Garmon, Halexia, Terra Dyes and Von Dutch.

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CARVED IN BLUE:

SOORTY’S SECOND SPACED OPEN HOUSE HIGHLIGHTS POWER OF COLLABORATION

On July 18 and 19, Soorty's creative hub SpaceD will once again open its doors for the denim community to come explore its valuable key partnerships. Carved in Blue chatted with Eda Dikmen, marketing and communications manager – Amsterdam at Soorty, about the plans for the upcoming event, including what visitors can see and experience at the showroom.

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SOURCING JOURNAL:

SOORTY’S SECOND SPACED OPEN HOUSE HIGHLIGHTS POWER OF COLLABORATION

Last fall, Soorty launched its New York showroom SpaceD with a week-long event. Now, on July 18 and 19, the creative hub will once again open its doors for the denim community to come explore its partnerships, with a focus on sustainable development.

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TEXTALKS:

SOORTY HOSTS OPEN HOUSE IN COLLABORATION WITH TONELLO AND MORE

Soorty joined forces with some great names like Tonello, C2C, Lenzing, The Lycra Company, Garmon, Halexia, Terra Dyes and Von Dutch and more to celebrate a collective movement by bringing the pioneering & game changing supply chain players of the denim industry together in New York on July 18th and 19th.

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DENIM FOCUS:

RESPONSIBLE INNOVATION FOR A BETTER TOMORROW: SOORTY HOSTS OPEN HOUSE AT CREATIVE ROOM SPACED SHOWROOM IN NYC

Soorty will have an open-house as a second event at their creative office at the heart of Manhattan to celebrate its valued partnerships with some great names like C2C, Lenzing, The Lycra Company, Tonello, Garmon and more. Soorty and their partners will host a series of programs and workshops over the course of the two days to highlight the latest conscious technologies in sustainable denim.

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CARVED IN BLUE:

SLIDESHOW: SOORTY’S SPACED OPEN HOUSE

During the two days, visitors had a chance to see the different collections made in collaboration with industry partners. Additionally participants could engage in the Denim Curiosity Table – a layout of Soorty’s communication platform Future Possibilities, as well as hear talks with executives from companies like Lycra, Tonello, Terra and Lenzing. Carved In Blue shares a slideshow of the event.

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just style:

Soorty saves water with new denim dye wash

Soorty has introduced a new dye washing process which only uses green chemicals in compliance with European Union regulation organisation REACH, non-hazardous certification company OEKO-TEX, multi-stakeholder organisation ZDHC and sustainable certification company blue sign. Overall the process not only radically reduces the amount of water used dramatically but it also releases a cleaner waste water.

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The Spin Off:

How Soorty accelerates on water saving developments

Soorty is launching Cascara, a new water-saving process for denim. By using this treatment, the company can save an average of 130,000 liters of water per day while it releases cleaner wastewater.

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Rivet:

HOW SOORTY SIMPLIFIES DENIM’S WASH-DOWN PROCESS

Denim is the only fabric with yarns initially dyed and then washed out to achieve its signature look. By challenging the way denim is traditionally made, Pakistan-based Soorty is saving an average of 28,815 gallons of water per day.

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Textile World:

Soorty Announces Solar And Wind Power Projects 

The Solar PV project is expected to produce approximately 9,198 MWh annually and the output energy will be used on-site resulting in substantial savings for the company. The energy generated will cut around 5656 Tonnes of CO2 equivalent emissions over the life of the project, which is equal to plantation of approximately 229,950 trees.

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JUST STYLE:

Soorty in eco drive with new solar and wind power projects 

Denim producer and manufacturer Soorty is furthering its commitment to sustainability with a new solar power project which it claims makes it the second facility in Pakistan to hold an energy storage solution.

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Textile Future:

Soorty announced investments in solar and wind power projects

As one of the world’s largest vertical denim makers, Soorty understands that large-scale manufacturing has an influence — one with the potential to alter things. They are committed to having a good influence on the environment and society by using less of what is restricted while making more and better use of what is available. 

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Yarns & Fibers:

Soorty expands its renewable energy investments

Pakistan's largest vertically integrated denim firm, Soorty announced a 6.26 MW captive Solar Power Project & a 750 kW/369 kWh Reflex Energy Storage System (solar hybrid controller) spread out through Nooriabad & Landhi.Soorty operates under the tagline DENIM AS A POWER OF GOOD, with a strong focus on planet conservation, human worth, and devotion to its workers' health and safety, and data-driven openness as its guiding.

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Sourcing Journal:

Soorty is investing in clean energy 

The recently announced projects is making Soorty Pakistan’s second denim manufacturer to build an energy storage solution. The company is running multiple initiatives concurrently with a goal of promoting energy efficiency and clean energy.

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Sourcing Journal:

SOORTY’S ORGANIC COTTON INITIATIVE EARNS CERTIFICATION, REACHES NEARLY 1,000 FARMERS

Soorty’s organic cotton initiative earns the In-Conversion Year-1 (IC1) certification which confirms the transition to organic farming. Aiming to bring organic farming practices and a better way of life to farmers, SOCI has nearly reached 1,000 farmers already and a goal to improve 7,000 acres of land, helping to produce more than 17,000 metric tons of seed cotton and 6,000 metric tons of cotton lint by 2025.

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Start Up Pakistan:

Soorty and Reon Energy Announce Megawatt Scale Solar Power Project and Reflex Energy Storage

Soorty and Reon Energy announce megawatt scale solar power project and reflex energy storage, which will maximize Soorty’s solar power project size by 71.2%, bring reliability to the energy mix and make Soorty the 2nd facility in Pakistan to hold an energy storage solution.

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Pro Pakistani:

Soorty Partners With ABHI, Thousands of Employees Get Access to Salary Everyday

Soorty Partners With ABHI, enabling thousands of Soorty employees to have access to their earned salary in real-time through EWA - earned wage access. The collaboration speeds up innovation in the garment industry of Pakistan and its ultimate goal of financial stability in the country. 

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THE SPIN OFF:

How Soorty and Left Hand Twill inspire more responsible behaviors

“Own Your Denim by Soorty x LHT about understanding our clothes’ real value - the effort, labor & resource behind every single one” commented Eda Dikmen, “We’ve started a journey to Solomon's archives, got to learn about denim pieces with a history, recreated them using only the most socially & environmentally responsible options and prepared a branding that literally attaches sentiments to garments. It also realizes the first ever digital vintage collection."

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INNOVATION IN TEXTILES:

Attaching sentiment to rendered vintage denim

Soorty has partnered with Left Hand Twill on the Own Your Denim collection, which aims to add value to fashion by underlying the importance of consumers of owning clothes & make them aware that behind each piece of clothing is a great effort and value. In addition to the physical pieces, Soorty's 3D Evolution Studio prepared a digital version of each piece & brought the digital garments together in two clips inspired by the popular movies and the cinema movement of the ’70s.

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WIDE MAG:

Soorty and Left Hand Twill team up on dependable, advanced denim assortment

Soorty and LHT worked together on the Own Your Denim collection - the line that desires to assist purchasers with understanding the genuine worth behind attire creation and the significance of framing bonds that can expand the item life cycle. Moreover, every physical garment has a digital reflection too, marking the first ever digital vintage collection.

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YARNS AND FIBERS:

Soorty partners with Left Hand Twill to develop world’s first digital vintage collection

LHT and Soorty collaborated as environmentally conscious firms to demonstrate the possibility of worn clothing as an alternative to fashion items that are sadly considered as throwaway after only a few wears.

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FASHION UNITED:

Soorty and Left Hand Twill Collaborate on Responsible Digital Denim Collection

Soorty and Russell brought their knowledge on the Own Your Denim capsule, consisting of 10 reimagined pieces from the vintage-expert’s archive. Designs, complete with an individually handwritten poem, were updated using responsible denim fabrics and technologies, repurposing vintage pieces for the modern wearer, each one represented with a digital garment as well which were brought together in a 70s cinema movement inspired movie.

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DAILY STRAITS:

World’s First Digital Vintage Collection

This is a collection like none other. Soorty partnered with Left Hand Twill, a company built around a desire to conscientiously better the fashion consumption model in America, to launch the ‘world’s first ever digital vintage collection.

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TEXTILE WORLD: 

Soorty, Left Hand Twill Collaborate On “Own Your Denim” A Capsule With A Digital Vintage Collection

The Own Your Denim capsule by Soorty x LHT is a recreation of 10 selected pieces from Solomon's archive, updated using only responsible denim fabrics woven. The patterns were prepared to recreate what was once vintage, geared for the modern wearer. Each has a poem attached, adding value to the idea of people owning their clothes. And, each one of these inclusive garments are digitally represented as well.

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Just Style:

Organic Cotton Accelerator joins Sustainable Apparel Coalition

OCA joining SAC will help drive the necessary changes across the supply chain by both data & resources to support to enables companies to proactively measure and manage issues like environmental stewardship, working conditions, and supplier relations. Soorty & Esprit have recently joined OCA as its latest contributors.

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Business Recorder:

Net Zero Pakistan becomes official accelerator of ‘Race

to Zero campaign'

Net Zero Pakistan has been announced as an official Accelerator of the UN-backed Race to Zero campaign, becoming the first region-wide initiative from the Global South to be recognised under this platform. The team at Net Zero Pakistan congratulates its 22 member-companies for this milestone, including Soorty.

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Fashionating World:

SOORTY, LENZING COLLABORATE FOR NEW LOUNGWEAR COLLECTION

Soorty, Pakistan’s largest vertically integrated denim company, has partnered with Lenzing, one of the largest man-made cellulosic fiber producers to launch the Reload in Blue Collection. Product development and design for purpose was key for the capsule.

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Apparel News:

NET ZERO PAKISTAN BECOMES

FIRST REGIONAL ALLIANCE

RECOGNIZED BY UN

Soorty is en-route to be carbon neutral by 2050, ambitious goals and Science Based Targets to be a driver of collective, corporate climate action with a sustainability focused infrastructure

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Sourcing Journal:

SOORTY AND LENZING ELEVATE DENIM LOUNGEWEAR

Rivet’s Liz Warren captures the story of Reload on Blue - Soorty’s collection produced in collaboration with Lenzing to discover the room of comfort, well-being and responsible fashion in our lives post-pandemic.