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ETHOS:

Anthropologie and Kiss the Ground Partner on Regenerative Collection

Ethos covers the exclusive collaboration between Anthropologie & Kiss the Ground which aims to promote regenerative agriculture, emphasizing sustainable farming practices with a $100,000 annual donation and a commitment to ethical sourcing. In addition to the two brands the news features the Australian footwear giant UGG and Soorty as pioneers of sustainability and regeneration in the fashion industry through innovative initiatives aimed at promoting regenerative agriculture.

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RIVET:

Rivet Spring 2024 Digital Issue

The Spring 2024 edition of Rivet magazine features comprehensive coverage of Soorty's premium innovations. Included in is a full-page advertisement spotlighting the upcoming launch of ShapeSync, a targeted shaping technology developed in exclusive collaboration with The LYCRA Company. Additionally, interviews with Noman Nadir Khan explore smart and responsible dyeing innovations, while another with Ebru Debbag discusses the new collection and innovations offered by Soorty.

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RIVET:

SOORTY LAUNCHES REGENAGRI INITIATIVE IN PAKISTAN

With Soorty Regenagri Initiative (SRI), launched in collaboration with REEDS, Soorty seeks to produce cotton in a more environmentally friendly manner that fosters transparency and traceability throughout the supply chain. By implementing regenerative agricultural practices, SRI focuses on enhancing soil health, conserving biodiversity, reducing chemical dependency, and promoting water conservation.

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The Spin Off:

How Soorty is stepping in regenerative agriculture

Soorty has recently announced the launch of the Soorty Regenagri Initiative. With SRI, Soorty not only seeks to produce cotton in a more environmentally friendly manner that fosters transparency and traceability throughout the supply chain, but also aims to uplift local farming communities.

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Inside Denim:

Soorty shows off new regenagri initiative with REEDS

Soorty has officially launched new regenerative cotton programme Soorty Regenagri Initiative (SRI) in tandem with non-profit REEDS (Rural Education and Economic Development Society). Digital tracing technologies also track and document the fibre “from seed to fabric.

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Fashion Network:

Soorty launches Regenagri Initiative in Pakistan

Soorty has launched the Soorty Regenagri Initiative in collaboration with the Rural Education & Economic Development Society in Pakistan. The project is designed to revitalise agricultural ecosystems through regenerative farming.

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Textalks:

Regenerative Agriculture initiative launched last year to produce 1225 ton of cotton fiber

A 5000-acre project launched last year under Soorty Regenagri Initiative (SRI) is expected to yield 1225 ton of cotton fiber this year, the yield will come from 1100 small farmers who were facilitated through REEDS.

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Technical Textiles:

Soorty Launches Pakistan’s First Regenagri Initiative for Regenerative, Traceable, and Dependable Sourcing

To advance sustainable practices within the textile industry, Soorty announced the launch of the Soorty Regenagri Initiative, a landmark project in collaboration with REEDS. This return to harmony with nature promises to restore soil health, rebuild climate resilience, and create a sustainable legacy for generations to come.

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Just Style:

Soorty launches Pakistan regenerative agriculture project to boost traceability

Soorty has recently launched SRI, which benefits the agricultural community by promoting farmer health and facilitating ecosystem restoration which is vital for ensuring long-term soil sustainability, and the textile industry at large.

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Global Data:

Soorty launches Pakistan regenerative agriculture project to boost traceability

Soorty launched the Soorty Regenagri Initiative, training farmers with regenerative farming practices that not only yield immediate environmental benefits but also promise long-term prosperity and sustainability. The project is projected to yield approximately 1,225 metric tons of cotton this year, providing tangible evidence of the initiative's scale and impact.

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Textile Insights:

Soorty Launches Regenerative Cotton Project In Pakistan

Soorty has launched the Soorty Regenagri Initiative (SRI) in collaboration with the Rural Education & Economic Development Society to advance sustainable practices in Pakistan. SRI is driven by the philosophy that coexistence with nature can lead to more sustainable outcomes for the environment.

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Apparel Views:

SOORTY LAUNCHES PAKISTAN REGENERATIVE AGRICULTURE PROJECT FOR TRACEABILITY BOOST

Soorty’s Regenagri Initiative has been developed with REEDS and is aimed at revitalising agricultural ecosystems through regenerative farming. The initiative promises to restore soil health, rebuild climate resilience, and create a sustainable legacy for generations to come.

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Fashionating The World:

SOORTY BOOSTS SUSTAINABLE DENIM WITH NEW REGENAGRI INITIATIVE

Soorty is tackling environmental challenges head-on with their innovative Regenagri Initiative. Launched in collaboration with REEDS SRI, seeks to demonstrate that ecological restoration and premium cotton production can coexist harmoniously.

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YAHOO:

SOORTY PARTNERS WITH EX-LEVI’S DESIGNER ON CIRCULAR DENIM CAPSULE

Meghan Hall covers the details of ORBIT - the circularity themed collection Soorty and Miles Johson joined forces on, from fiber selection to silhouettes and details that make the communication unique.

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SOURCING JOURNAL:

WHAT'S SELLING: SPRING/SUMMER2025 DENIM FABRICS

Angela Velasquez interviews representatives from mill’s on the fabrics getting the most attention for the season and what is being sampled by brands.

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YARNS AND FIBERS:

SOORTY UNVEILS SUSTAINABLE ORBIT DENIM COLLECTION

Soorty launches the Orbit denim collection that is designed with circularity in mind from fiber to finish in collaboration with designer Miles Johnson, known for his creative roles at brands like Levi Strauss and Patagonia.

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SOURCING JOURNAL:

WHAT’S NEXT FOR DENIM? AI-AIDED DESIGN, UPCYCLING AND GORPCORE

Meghan Hall features the trends presentation made by denim design consultant Miles Johnson at Soorty’s SpaceD event in New York City.

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SOURCING JOURNAL:

VIDEO: 7 MILLS ON WHAT’S NEXT IN DENIM

Andre Claudio interviews seven denim mills including Soorty during Kingpins NY to provide insights into what they have planned for the season.

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CALIFORNIA APPAREL NEWS:

New Blues: The Denim Industry Heads Into 2024

On the industry focus section, Dorothy Crouch asks experts and leaders including Eda Dikmen, Soorty’s Marketing & Communications Manager, their opinions on how the denim ecosystem will evolve in 2024, questioning what priorities in design, sourcing and/or manufacturing will determine the direction of the industry. 

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DENIM FOCUS:

Soorty Unveils Sustainability Loop Model and Philosophy, Paving the Way for a Greener Future

Denim Focus covers Soorty's revolutionary Sustainability Loop Model and Philosophy, a forward-thinking initiative which aims to redefine the fashion landscape by integrating circular principles into every facet of the company’s operations from Responsible Sourcing to Closed-loop Production and End-of-Life Solutions.

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Sourcing Journal:

SOORTY SUPPORTS TRANSPARENCY EFFORTS WITH UPGRADED WEBSITE

Angela Velasquez covers Soorty's refreshed, user-friendly website as a tool to better support storytelling and transparency efforts.

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trend hunter:

Soorty Debuts an Updated Website, with an Emphasis on User-Friendliness

Global denim and jeans production leader Soorty recently updated its website. The upgraded platform embodies the values of innovation and transparency, taking visitors on the "DenimKind Journey,” which provides insights into Soorty's vertically integrated approach to production.

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Fashion United:

Embark on the DenimKind Journey with Soorty's Renewed Website

Fashion United covers Soorty’s renewed website as a vibrant platform that promises to redefine the industry landscape, reflecting Soorty’s passion for creating a more compassionate denim experience embodying the company's ethos of innovation, sustainability, and ethical production.

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Sourcing Journal:

Tapestry in Illinois Energy Partnership to Power Homes for 20 Years

Claire Wilson’s story covers the multiple examples of fashion industry players investing in renewable, green energy to source their operations and among them is mentioned Soorty which has invested in solar panels as well as wind tribune farms.

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Sourcing Journal:

PAKISTAN’S SOORTY WANTS HELP SCALING ORGANIC COTTON INITIATIVE

ALEXANDRA HARRELL recaps Sourcing Journal’s Fall Summit that took place on Nov. 2, where Ebru Debbag, Soorty’s Executive Director of Global Marketing & Sales reflected on why vertical production is essential, its organic cotton initiative and issued a call to arms during a conversation Kate Nishimura.

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Sourcing Journal:

SPRING/SUMMER 2025 PREVIEW: KEY COLORS TO WATCH IN DENIM

A detailed report on new colors and dyeing innovations offered by mills around the world before the SS25 launches in Kingpins Amsterdam. Soorty’s eco-conscious overdyeing technology Black Theory, new coating technique made from wood waste as an alternative to petroleum-based dyestuffs EarthArt as well as new laundry innovation FadeO are covered.

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TEXTILE VALUE CHAIN:

DENIM MILLS: PERFECT FOR HEAT WAVES AND COMFORT

In response to the diverse expectations of the SS2025 market, denim manufacturers are gearing up to offer an array of jeans, spanning different weights and cuts. Highlights include Soorty’s collection of lightweight denim fabrics, DenimLITE.

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Sourcing Journal:

Trippin’blue To Focus On Denim Sustainability, R&D And More

Angela Velasquez covers the  online Latin American denim event Trippin’blue organized by the consultancy Be Disobedient which hosts pioneering names of the industry like Tonello, Renewcell, HMS, The New Denim Project, Soorty and more.

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The Spin Off:

What Trippin’ Blue sees for Latin American denim’s future

Maria Cristina Pavarini covers the 5th edition of the online event Trippin’ Blue targeting the Latin Americas, and taking place in Spanish. The virtual get together will host players from the creative & productive stages of the jeanswear industry, sharing denim innovations from mill to retail.

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Business Recorder:

Weekly Cotton Review: Spot rate increases as market sees fluctuations

The Pakistani stakeholders organised an important meeting of Organic Cotton Accelerator (OCA) in Dubai and the coverage summarizes the current state of the cotton market - in Southeast Asia and globally.

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Fageb Wasanni:

Soorty Introduces HumAIn Chapter 2: The Future of Denim

The online mag specialized in XXI century technologies covers the second phase of Soorty’s AI generated collection, HumAIn: "Soorty, a leading denim manufacturer based in Pakistan, is revolutionizing the fashion industry. This innovative denim capsule combines the power of AI with cutting-edge design techniques to deliver a range of unique denim washes, garment finishes, and unconventional silhouettes.”

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Trend Hunter:

Soorty Launches HumAIn Chapter 2, Using AI Stable Diffusion

The trend platform, which is also powered by AI and has millions of views globally every month, covers Soorty’s AI generated denim collection HumAIn and its revolutionary impact on the global, creative fashion scene.

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Apparel Resources:

Soorty drops collection, showcases fusion of innovation and sustainability

Apparel Resources covers Soorty’s FW2425 collection Looking Back to Move Forward which brings together different concepts and initiatives that highlight Soorty’s commitment to sustainability and innovation such as responsible over-dyeing techniques, laser ready fabrics, recycled fiber content, high performance denim fabrics and more.

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Sourcing Journal:

SOORTY LOOKS BACK TO MOVE FORWARD IN NEW COLLECTION

The past inspires the future. That’s the underlying message behind Soorty’s Fall/Winter 2024-2025 collection “Looking Back to Move Forward” which studies the past, present and future of denim fashion and examines how denim evolves with culture & how it honors the past by using innovative materials and technologies. 

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Yarns & Fibers:

Soorty's Innovative Collection Redefines Denim Fashion

Soorty, is making a big impact in the fashion world with their latest collection titled "Looking Back to Move Forward.” Which reflects Soorty's dedication to being environmentally friendly and innovative and includes various sub-collections that bring together smart technologies which reducing their carbon footprint, offer high-performance denim that stretches easily and maintaining as well as adaptive and inclusive denim.

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DENIM FOCUS:

Soorty Unveils HumAIn Chapter 2: A Revolutionary Leap in AI Denim Fashion

In a groundbreaking move that fuses cutting-edge technology with fashion, Pakistan-based denim manufacturer Soorty has taken the fashion world by storm with its latest AI-created denim collection, HumAIn Chapter 2.

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APPAREL INSIDER:

Tracing solutions - A market Overview

Pioneering traceability technologies are now able to track the footprint of textile fibres as they make their way around the world. Holly Berger, marketing director of Haelixa, shares some examples and their potential for transforming the way we relate to supply chains including the ongoing partnership with Soorty with the DNA markers.

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TS2 SPACE:

Soorty Explores AI’s Impact on Denim Industry

Soorty unveiled its second AI-generated denim collection, HumAIn Chapter 2, at its New York City showroom which builds on the success of the digital collection launched at Kingpins Amsterdam in April. Soorty enlisted the help of Denim Dudes to guide the trend direction.

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Retail Customer Experience:

AI denim? Soorty launches HumAIn Chapter 2 collection

AI may be the hottest buzzword in tech right now, with ChatGPT and similar products revolutionizing everything from content creation to areas of the food and service industries; but is fashion next? Soorty, a Pakistan-based denim manufacturer, has launched its AI-created denim collection HumAIn Chapter 2.

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TS2 SPACE:

Soorty Introduces AI-Generated Denim Collection

Soorty has unveiled HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM and Denim Dudes. The collection was debuted at the company’s NY showroom last week with a specially curated workshop and aims to explore how artificial intelligence can revolutionize the denim industry. 

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Sourcing Journal:

AI CAN’T SAY NO: SOORTY’S LATEST GENERATIVE DENIM COLLECTION

Building off the digital fashion collection presented at Kingpins Amsterdam in April, Soorty debuted HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM at its NY showroom last week. They brought on additional creative help from the Denim Dudes to guide trend direction.

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The Spin Off:

Discover Soorty's next step in AI-generated creativity

Soorty, has recently released Humain Chapter 2, the latest edition of its innovative AI-generated denim collection during a recent event held in New York on 18 July and during Kingpins NY. For the occasion, they presented a selection of ten denim outfits curated by a joint collaboration between Volker Ketteniss, and trend experts & denim influencers Denim Dudes.

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Sourcing Journal:

BLUE CAST: SOORTY’S EDA DIKMEN ON ADVANCING CREATIVITY WITH AI

The five-pocket jean is a timeless classic for a reason. But sometimes it’s beneficial to shake up denim silhouettes. Recently, Soorty used artificial intelligence as an antidote to the industry’s sameness. Dubbed HumAIn, the project uses AI as a tool rather than a replacement for the human touch in design. Marketing & Communications Manager Eda Dikmen chats with Tuncay Kilickan on their latest podcast about the project.

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Yahoo!:

BLUE CAST: SOORTY’S EDA DIKMEN ON ADVANCING CREATIVITY WITH AI

Syndication of Rivet’s news in Yahoo Life.

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Fashion Trendsetter: 

SOORTY UNVEILS HUMAIN CHAPTER 2

Soorty, a premier vertically integrated denim manufacturer from Pakistan, proudly announces HumAIn Chapter 2, the latest edition of their innovative AI-generated denim collection, a groundbreaking AI-Generated denim collection in collaboration with Volker Ketteniss & the Denim Dudes.

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Livid Magazine: 

INTRODUCING SOORTY’S HUMAIN CHAPTER 2: A REVOLUTIONARY AI-GENERATED DENIM COLLECTION

Soorty continues to push the boundaries of technology and fashion innovation, showcasing further remarkable results of their creative fusion in their latest collaboration with Volker Ketteniss and the Denim Dudes. 

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Pinker Moda:

The 9 Most Sustainable Jeans Models on The Market

The Spanish Fashion Online Magazine gives a list of responsible denim options available on the market through an interview made with industry experts including Soorty’s Ebru Debbag who highlights sustainability options and business models that include responsible material and processes as well as an understanding of making clothes last with a longevity perspective.

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Apparel Views: 

FTC, HAELIXA PARTNER TO PROMOTE TRANSPARENT SUPPLY CHAIN

Swiss cashmere organization FTC collaborated with Haelixa on a case study for physical verification. Highlighting the importance of traceability of the clothes we wear, the coverage gives emphasis to Haelixa’s long standing partners including Soorty. 

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