SEASONLESS COLLECTION II
Revising outdated traditions, designed and curated with real people in mind and timeless pieces to build a seasonless collection.
Connect to Adapt
How we relate to our possessions, nature, others and systems is changing.
As designers, we need to be adaptable, so do the fabrics & garments we design.
As engineers, we need to re-shape our systems & products, one layer at a time.
As stakeholders, we need to define a new value chain.
One that is transparent, inclusive & connected.
We disrupted ourselves to overhaul the old system. We see the seasonal calendar outdated, and no longer relatable.
Connect to Adapt is building an inclusive approach to denim and jeans.
It is sustainable, genderless, seasonless & innovative. It is made by humans, made for humans.
FOR TODAY’S ECONOMICALLY, SOCIALLY & ENVIRONMENTALLY CONSCIOUS CONSUMER.
Wasteless, consumer centric, adaptive jeans of high performance as our initial step towards inclusive fashion minimizing the industry’s waste. Breaking barriers, uniting the divided.
COTTON RICH, COTTON LESS and COTTON FREE OPTIONS
A true denim love story with authentic looks at the core while everything else is flexible. Variable blends & compositions to offer different comfort levels, hand-feels, textures and other attributes for your jeans.
WE ARE RE-DREAMING DENIM. WE ARE FUTURE READY.
As one of the largest global players, we know our production at scale has a big impact on the future, and we are determined to keep it a positive one - using less of what is limited & making more and better use of it.
Loungewear became all-day wear. So we have designed high quality comfortable clothes with finest materials to offer a cozy space - both to enjoy and to boost productivity.
Crafted with the finest materials to offer you a comfortable cocoon - for your behind the screen look, easy adaptation to the outer world or personal dream-state.
Majority of denim on the market is pre-washed & treated.
This collection we challenged ourselves to also offer raw denim that can be a canvas to its wearer.
Vintage looks in denim fabric designed to be laser ready, for today’s conscious consumer.
Reacting well to laser, they offer realistic, authentically aged washes environmentally & socially responsibly.
Circularity as a mind-set offered vertically - in both fabrics and garments. Our design system to improve the way we MAKE, USE and RE-USE things.
For a better now, for a better future.
Denim with a sophisticated but simple comfort for clothes we can wear all day, every day. The simplicity we need in our new normal.
Everyday essentials with technology serving mindful production.