WORD OF THE MONTH
Production based on the principles of circular economy with mechanisms that run with a closed loop mentality, avoiding waste with regards to one process’ output gets to become an input for another one and hence requiring no new material extraction from the planet.
EverFIT: Jeans that fit like the first time, every time.
High performance, low growth jeans.
Soorty’s brand new technology focusing on comfort, medium and high stretch performance where we keep growth to a minimum to give the consumers the ease of wear and use as well as keeping the shape of the garments.
LOOKING THROUGH THE LENS OF AI: HumAIn 2.0
Soorty debuted HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM at its NY showroom SpaceD with an exclusively designed workshop. For this new chapter of the on-going journey, Soorty also partnered with Denim Dudes to guide trend direction.
SIMPLY SUZETTE X SOORTY
PLANET INDIGO COLLECTION
Our collection Planet Indigo made in collaboration with SimplySuzette has 10 very versatile, easy to mix and match pieces. Each one was designed, crafted and made with love.
By us, for us.
It was a pleasure to meet denim friends once again at Kingpins Amsterdam as we launched our new fabric and garment collections.
During the show we’ve also launched HumAIn - a creative collaboration by Soorty x ORNMNTNCRM that uses artificial intelligence tools to explore, both virtual and IRL, the infinite possibilities of our favourite material—denim.
We loved the high interest and engagement, but in case you were not able to visit us, you can learn more about the collections, and our highlights by clicking the links below.