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OUR PHILOSOPHY

Future Possibilities is a global online and offline platform where denim remains at the heart as

we co-create a responsible future. We aim to reach out to global citizens and offer a transparent dialogue as we inform, inspire and connect. 

Magnified Grass

The Factory of the Future, in Numbers

Soorty’s Unit 5/6, our future-proof, LEED Platinum Certified factory merges creativity and design for purpose in the world’s most responsible denim production facility at scale.

WORD OF THE MONTH

Clean Water

(noun)

Clean water is a basic human need,that should be easily accessible to all. There is sufficient fresh water on the planet to achieve this. However, due to poor infrastructure, investment and planning, every year millions of people die from diseases associated with inadequate water supply, sanitation and hygiene.

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Shapesync By Soorty's

Inspired by the insights of women around the world, Soorty’s journey began by exploring the concept of the perfect fit – a quest to understand what it means to wear jeans that look good and feel comfortable. The thorough research conducted the intimate relationship between women and their jeans, uncovering expectations, frustrations, and motivations. It revealed that women from diverse backgrounds, cultures, and lifestyles share a common desire for comfort, confidence, and effortless style in jeans that embrace their individuality. And Soorty mastered ShapeSync with new LYCRA® FitSenseTM Denim technology.

TwoTa

In a collaborative effort to outfit the Kingpins Show staff for the April 2024 edition, Soorty and Decode joined forces to create zero waste uniforms drawing inspiration from Thayaht's jumpsuit Tuta (more about the history of the iconic piece below). From fabric selection to processes, pattern making to end production, meticulous attention was paid to minimize waste at every stage. 

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Soorty's
Cotton Clubhouse

The feel, look, and performance of the jeans you are wearing today, as well as their durability and overall impact, are directly linked to its sourcing. Factors such as where and how the cotton grew, its water and carbon footprint, and fiber strength are all elements that shape the fabric.

In this section, we dedicate our focus to understanding cotton and invite you to explore Soorty's 3 responsible cotton options: Organic, Regenerative, and Recycled.

EverFIT: Jeans that fit like the first time, every time.

High performance, low growth jeans.

Soorty’s brand new technology focusing on comfort, medium and high stretch performance where we keep growth to a minimum to give the consumers the ease of wear and use as well as keeping the shape of the garments.

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LOOKING THROUGH THE LENS OF AI: HumAIn 2.0

Soorty debuted HumAIn Chapter 2, its second AI-generated denim collection created with ORNMNTNCRM at its NY showroom SpaceD with an exclusively designed workshop.  For this new chapter of the on-going journey, Soorty also partnered with Denim Dudes to guide trend direction.

SIMPLY SUZETTE X SOORTY
PLANET INDIGO COLLECTION

Our collection Planet Indigo made in collaboration with SimplySuzette has 10 very versatile, easy to mix and match pieces. Each one was designed, crafted and made with love.

By us, for us.

Shoot - Simply Suzette

PAST EVENTS

#collectivelybetter
Soorty recently hosted the first SpaceD event of 2024, themed Sustainable Innovation.

HIGHLIGHTS

  • Immersive experience for Soorty’s Cotton Clubhouse, 

  • Exclusive Trends Presentation by Miles Johnson, 

  • The Mills Fabrica NYC Pop-Up featuring innovators Beyond Remade, Xeros, Circ and Fibe, 

  • Nature Coatings to present BioBlack TX™ 

  • Unique denim wash design workshop featuring the Designer Pens of HMS

  • BioDesign Challange

  • Soorty’s Denim Curiosity Table 


Designed to be immersive explorations of sustainable denim innovation, the bi-annual SpaceD events are an anticipated gathering of the industry which provides the attendees with the enriching experience to convene with experts and get to know smart innovations which shape the future of denim. 

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