SOORTY ORGANIC COTTON INITIATIVE
An organic cotton revolution
In partnership with pioneers of organic cotton farming in Pakistan; WWF Pakistan, Department of Agriculture Extension, Balochistan and Organic Cotton Accelerator and support and input from the Laudes Foundation
COMMUNITY UPLIFT VIA RESPONSIBLE PRODUCTION
SOCI, is Soorty’s venture into organic cotton farming. Covering 1,200 farmers and spread over 9,000 acres of pristine agricultural land, SOCI not only builds capacity for organic cotton, brings transparency and reliability to material sourcing, but also enhances the livelihoods of communities living in the region through offering women, from Khuzdar, financial independence, vocational training, and access to medical care and clean water for the local populace.
ENABLING CONSCIOUS CONSUMERISM BY SCALING UP ETHICAL AND RESPONSIBLE SOURCING OF MATERIALS
The use of regenerative practices to reap a rich and healthy crop is environmentally conscious and mainstreams responsible practices. The sale of these crops translates directly into more income for farmers and societies.
With SOCI, we’re working hard to be an agent of positive change in the region by providing health & education support, improving soil health, quality and fertility and uplifting the livelihoods of the societies.
FROM FARM TO JEANS, A TIMELINE
ORGANIC COTTON KNOW-HOW