SOORTY BECOMES THE ONLY VERTICAL COMPANY ACCREDITED WITH CRADLE TO CRADLE CERTIFICATION.

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Cradle to Cradle, Soorty’s advanced design system for developing sustainable products based on circularity, is now enhanced to the entire value chain ensuring responsible production from fabrics to finished garments with Smart Loop; being the first and only in the denim industry to receive the accreditation from Cradle to Cradle in both fabrics and garments.

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The C2C is a verification of circularity via production that demands all components used to create a product are low on waste and environmental impact, and can be reused, repurposed or recycled at the end of its lifetime. Design and production with cradle to cradle aims to improve the way we make, use and re-use things and hence, ultimately, making our footprint on the society and environment a positive one.