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ROAM 
Where Innovation Meets Nature-Inspired Design

At Soorty, we believe in creating fabrics and garments that serve not only the wearer but also the environment. In close partnership with Rudolf, a renowned agent of positive change in the industry of chemical auxiliaries for textile, we’ve developed ROAM—a collection that blends cutting-edge technology with nature-inspired design, perfect for outdoor lifestyles.

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Our partnership with Rudolf centers on biomimicry, a field that studies how nature solves challenges and applies those lessons to human design. Drawing inspiration from this, we’ve incorporated special finishes  such as water repellency modeled after lotus leaves, alongside responsible chemical innovations that enhance performance of the garments while respecting nature. These finishes are applied on to our fabrics, designed for purpose, for those who seek freedom in movement and adventure in every day. They include anti-microbial properties and moisture-wicking technology ensuring that each garment offers hybrid function, utility, and performance while remaining environmentally conscious.

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The ROAM collection represents our dedication to smart design. By using nature-inspired processes and Rudolf’s conscious chemistry, we’ve developed solutions that are both eco-friendly and scientifically advanced.

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Water Repellency  BIONIC-FINISH ECO

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  • BIONIC-FINISH® ECO technology is inspired by nature and based on dendrimers, which are multifunctional building blocks that branch out on the textile surface;

  • This technology creates a highly wash-resistant and fluorine-free microstructure on the treated fiber, resulting in a super-hydrophobic and durable performance;

  • BIONIC-FINISH® ECO provides excellent water repellency with minimal application quantities, without affecting the texture, appearance or breathability of the ROAM garments.

  • In addition, BIONIC-FINISH® ECO products contain a significant amount of renewable bio-based raw materials, meeting the growing consumer demand for truly responsible product.​​​

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Antimicrobial PRISTINE

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  • Body warmth and humidity create ideal conditions for microbial growth, leading to unpleasant odors.

  • The ROAM collection ensures lasting freshness through RUCO-BAC AGP, a technology that leverages silver's ancient antimicrobial properties, known since Roman and Egyptian times.

  • RUCO-BAC AGP mounts silver onto functional microstructures which form a protective shield, releasing silver ions in controlled doses for long-lasting protection.

  • Designed with safety in mind, RUCO-BAC AGP is suitable for next-to-skin fabrics and doesn’t disrupt the skin's natural microflora

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Stonewashing aid derived from organic waste DRYWAY

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  • A cutting-edge, ready-to-use, biodegradable powder made entirely from food waste. 100% sand-free formula

  • By transforming organic waste into a valuable resource, it addresses waste generation while promoting a circular economy model for denim finishing.

  • The natural abrasives in RUCOLASE® DWS help achieve the strong abrasion and glossy, premium look of ROAM garments through a dry, cold stonewashing process—without the use of pumice stones.

  • The highly biodegradable formula of RUCOLASE® DWS significantly reduces sludge in wastewater treatment plants, contributing to a cleaner, greener planet.

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Laser Smoother

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  • Laser burning of denim is one of the few truly disruptive innovations in the past 20 years and is a key technique used in the ROAM collection.

  • This process leverages the natural properties and physical laws of light. However, laser treatment has a minor drawback: it often leaves a dull gray or brown patina on the denim fabric, due to the burning of cotton.

  • ROAM garments overcome this issue through the use of RUCO®-SPECIAL LSM, which significantly enhances the fabric's characteristics, delivers a stronger white contrast and a superior aesthetic in shorter amount of time.

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​​​We are proud of our progress toward self-cleaning denim—a revolutionary step forward in sustainable garment care. Our entire collection, from fabrics to finishes, has been carefully tested and certified, ensuring that every piece delivers on its promises.

* Test results are available upon request.

 

Check out our look book to explore the ROAM collection and learn more about nature inspired innovations.

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Address: Head Office - Marketing&Sales
Plot 26, Sector 23,

Korangi Industrial Area,
Karachi 74900, Pakistan

E-mail: communications@soorty.com

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Phone Number:

+92 2138709084

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