Soorty Collaborates with the Denim Dudes to increase awareness on gender equality that is much needed in our industry.
The denim industry, like the fashion industry in general, heavily targets female consumers while at the same time being dominated by men. We, at Soorty, are strong believers of female empowerment. There are so many issues that need to be tackled around gender equality in Pakistan, where we come from, as in many other parts of the world. And Soorty conducts multiple different initiatives around this issue to create awareness, opportunities and platforms where we can discuss equality.
As a stalwart supporter of female empowerment, we pride ourselves on our strong female workforce that powers the forward-thinking company and the idea of this project was to promote a collective story of what denim represents to women and what it means to be a woman working in denim today. From the beautiful ladies who collect cotton on the field to weavers, garment sewing operators to recycling managers, to marketing and sales executives to communication experts… our industry is home to millions of women around the world and together with the Denim Dudes we’ve designed a project to highlight this. Enjoy the read.