ISKO™x Soorty JOINING FORCES TO DEFINE A NEW BUSINESS MODEL
We are pleased to announce that we partnered with ISKO™ to transform business as usual and move from competition to co-opetition to introduce new ways of working, which will define future possibilities and unlock value for the entire market.
By scaling up responsible innovation through fabric and garment collections, this partnership is going to be paving the path of practices that will change the industry, for the better, forever. We are happy to be going beyond the traditional norm of competition, and joining forces with ISKO™ towards our shared goals and dreams we have for the future.
Partnerships for the goals
Sharing values, a common vision and goals for the future enables partnerships with like-minded brands who are just as committed and passionate as you to offer a potential to achieve much more. Our first-of-its-kind partnership with ISKO™ is another big step we take with joy, towards reaching our sustainability commitments.
The times we live in call out for responsible business models. As Soorty, we see DENIM AS A POWER OF GOOD, a source of environmental and social change. Going beyond mere production, adding value, sharing inputs, being transparent and using what is limited less while making more of it has been our guide towards our journey of responsible innovations. Now, with this unique partnership built on the desire to scale up responsible and sustainable denim practices, we have the opportunity to bring an even bigger impact to people, and our beautiful planet.
Cooperation over Competition
Through the partnership, Soorty and ISKO™ collaboratively developed a business model that is a first in the industry, with a potential to change working practices for good.
The unique collaboration brings ISKO™’s expertise in creating renowned, patented technologies together with Soorty’s extensive vertical production network, which will be utilized to produce the collections, opening the door to new business opportunities for both parties, and enabling us to meet customers’ needs on a greater scale.
“With this partnership, we are paving the way towards the implementation of new best practices that will change the industry forever”, said Marco Lucietti, ISKO™ Director of Strategic Projects. “We truly believe that going beyond the traditional conception of competition can really push change for the better: a better service for our customers, a better business and a better future.”
ISKO Future Face™ by Soorty
The first collaborative effort between the companies sees the launch of the ISKO Future Face™ by Soorty collection. Created using ISKO™’s innovative ISKO Future Face™ technology, it is produced by Soorty specifically for the US market.
ISKO Future Face™ is a patented woven fabric that looks like a knit, combining a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim.
Asad Soorty, Director of Soorty Enterprises shares: “ISKO Future Face™ by Soorty is a truly game changing offer that can be used to create an endless array of products, all of which are in high demand in both the pandemic and post-pandemic world. We’re hugely excited by the possibilities this opens up for the market.”