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Soorty Taps Into Wellness Trend with Collagen Denim

Sourcing Journal

Imagine jeans that care for you. That’s the concept behind Soorty’s new Collagen Denim. Described as a “revolutionary blend of advanced technology, wellness science, and denim craftsmanship,” the vertically integrated denim manufacturer debuted the 13 oz. fabric last fall at Kingpins Amsterdam.

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